Ecommerce Manager

• Oct 2022 - Present

Marketing Manager

• Dec 2020 - Oct 2022

✓Marketing strategy design: budgets, channels and markets. ✓Implementation of performance marketing campaigns (Facebook Ads, Google Ads, Pinterest Ads, TikTok Ads). ✓KPI and data analysis (Google Analytics, DataStudio, Shopify, Metricool, Holded). ✓E-commerce platform management: conversion funnel and customer journey management, payment gateway implementation, product catalog management based on sales data and with UX experience orientation, fulfillment process. ✓ Customer service strategy design. ✓ Support in content creation together with Marketing and Design team: RRSS, PR and sales campaigns. ✓Supervision of marketing campaigns (creation, shooting, launch, measurement). Show less

Marketing Manager

• Sep 2018 - Dec 2020

✓Design of the marketing strategy: budgets, channels and markets. ✓Implementation of performance marketing campaigns (Facebook Ads, Google Ads, Pinterest Ads, TikTok Ads). ✓KPI and data analysis (Google Analytics, DataStudio, Shopify, Metricool, Holded). ✓Responsible licensing relationship (Warner Bros, Peanuts, Le Petit Prince, Frida Kahlo, Van Gogh Museum). ✓Manage the marketing and communication team. ✓Affiliate marketing (Webgains). ✓Supervision of marketing campaigns (creation, shooting, launch, measurement). ✓Management of the e-commerce platform. Show less

Affiliate Marketing

• Jan 2017 - Sep 2018

✔︎ Affiliate network management✔︎ Tracking the cost of metrics per acquisition, predicted LTV, ROI✔︎ Work with the analysis team to improve the tracking infrastructure✔︎ Writing analytical reports to obtain information about the main KPIs✔︎ Extraction of conclusions and proposals to improve future results

Advertiser - Facebook Ads Manager

• Jul 2015 - Sep 2018

🌍Countries: Italy, France, Germany🕶 Brands: Hawkers, Miss HamptonsOperative tasks:✔︎ Execution of RRSS strategies through the investigation and identification of audiences.✔︎ Creation of automatic rules to optimize campaigns on Facebook and Instagram Ads.✔︎ Measuring the performance of campaigns through the most important KPIs.✔︎ Atualization with the best practices, technologies and changes in social networks.✔︎ Preparation of analytical reports to obtain information about the main KPIs.✔︎ Extract conclusions and make proposals to improve future results.✔︎ Help with crisis management, bad reviews and negative news.✔︎ Collaboration with the departments of Customer Service, Community Management, Business Intelligence, Web Management, Product, Logistics and Design to coordinate promotions and increase their success.Strategic tasks:✔︎ Development and execution of social network strategies through competitive research, platform determination, benchmarking, messaging and audience identification.✔︎ Monitoring the presence of competitive social media and searching for best practices to make our presence competitive. Show less

Pedagogical Support

• Sep 2015 - 2016

University Internship: ✔︎ Researcher in processes of citizen participation and local democracy in the field of local community development ✔︎ Project implementation ✔︎ Workshop dynamizer University Internship: ✔︎ Researcher in processes of citizen participation and local democracy in the field of local community development ✔︎ Project implementation ✔︎ Workshop dynamizer

Community Manager

• Sep 2013 - Oct 2014

✔︎Community Manager ✔︎Relationship with institutions ✔︎Corporate affairs management ✔︎Promotion of the entity ✔︎Content generation ✔︎Community Manager ✔︎Relationship with institutions ✔︎Corporate affairs management ✔︎Promotion of the entity ✔︎Content generation

Blogger, Community Manager

• Mar 2011 - Jul 2013

✔︎ Content creation: blog posts, articles, communication materials and material for social media channels ✔︎ Marketing in social networks: blogs, Twitter, Facebook and other strategically relevant online properties ✔︎ Content creation: blog posts, articles, communication materials and material for social media channels ✔︎ Marketing in social networks: blogs, Twitter, Facebook and other strategically relevant online properties

Content Writer

• Oct 2010 - Oct 2012

University Internship: ✔︎ Conduct interviews, search sources and gather all the information necessary to write a well-rounded news (politics, sports, lifestyle, art) University Internship: ✔︎ Conduct interviews, search sources and gather all the information necessary to write a well-rounded news (politics, sports, lifestyle, art)

Copy Writer & Community Manager

• Mar 2012 - Jun 2012

International Internship: ✔︎ Content creation for www.modellocurriculum.com ✔︎ Analysis: use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve those metrics through testing and new initiatives International Internship: ✔︎ Content creation for www.modellocurriculum.com ✔︎ Analysis: use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve those metrics through testing and new initiatives

Content Writer

• Dec 2010 - May 2012

University Internship: ✔︎ Search and generate content for a specialized magazine in search of work ✔︎ Contact companies with vacant positions University Internship: ✔︎ Search and generate content for a specialized magazine in search of work ✔︎ Contact companies with vacant positions