Dr. Claudia Hilker

Strategy Consultant: B2B Growth Strategies with Digital Marketing 📈 at Hilker Consulting
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Contact Information
us****@****om
(386) 825-5501
Location
DE
Languages
  • Englisch Professional working proficiency
  • Französisch Limited working proficiency
  • Italienisch Elementary proficiency
  • Spanisch Elementary proficiency

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Karin Wiessmann

Bei Claudia fühlt man sich von Beginn an gut aufgehoben. Sie vermittelt LinkedIn sympathisch, unkompliziert, sehr professionell und gibt viele Unterlagen und Tipps an die Hand. Meine klare Empfehlung!

Gunnar Urbach

Claudia Hilker hat uns beim PR-Club Hamburg eine kompetente, informative und zum eigenen Netzwerken ermutigende Einführung in LinkedIn gegeben. Die Anregungen setze ich gerne um. Danke!

Johanna Cordes

Jede Woche war ich von Neuem überrascht und begeistert, welche passenden Tipps du zur LinkedIn Kommunikation für uns parat hattest. Nutzerrelevanter Content, der für Leser interessant ist, ist King. Aus jedem Thema lässt sich mit der AIDA Formel ein geeignetes Storytelling umsetzen, wichtig ist dabei der Perspektivwechsel und das Verständnis über den Nutzen eines jeden Posts für die Leserschaft / Zielgruppe, unseren Beitrag zu teilen, zu kommentieren. Diesen wichtigen Grundsatz habe ich mir hinter die Ohren geschrieben! Ich danke dir für deine motivierende Art und die praxisnahen Beispielen, mich mit dem Potpourri an LinkedIn Themen vertraut zu machen – Jetzt geht es an die Umsetzung!

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Credentials

  • Einführung in LinkedIn Ads
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Leadgenerierung mit LinkedIn (Marketing-Strategie, Fortgeschrittene)
    LinkedIn
    May, 2022
    - Nov, 2024
  • Solutions-Partner-Zertifizierung
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • Personal Branding mit LinkedIn
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Digital Transformation Manager
    Haufe Akademie
    Dec, 2018
    - Nov, 2024
  • Digital Marketing Certificate
    Shaw Academy
    Jan, 2016
    - Nov, 2024
  • Inbound-Marketing
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • Reibungsloser Vertrieb
    HubSpot Academy
    Jan, 2022
    - Nov, 2024

Experience

  • Hilker Consulting
    • Germany
    • Business Consulting and Services
    • 1 - 100 Employee
    • Strategy Consultant: B2B Growth Strategies with Digital Marketing 📈
      • Jan 2002 - Present

      1) B2B growth strategies: Digitalisation, Business Model/Product Innovations 2) Digital Marketing: Online Marketing, Content Marketing, Social Media Marketing 3) Digital Sales Strategy: Online Sales, Social Selling, Inbound Marketing 4) LinkedIn Marketing Strategy: Personal Expert Branding, Network Building 5) CEO Leadership Positioning with Hero Content and Video Marketing

    • Development of further education as a Masterclass: LinkedIn Marketing and Social Selling 🚀
      • Apr 2021 - Present

      1) Social selling strategy for B2B customer acquisition: goals, target customers, success factors 2) Premium positioning: social seller profile, personal brand, expert positioning 3) Content marketing: strategically creating customer-relevant content, digital visibility 4) Social selling: finding the right customers, pleasantly addressing them, winning them as a customer / referrer 5) Campaigns and tool with action plan for consistent B2B new customer acquisition on LinkedIn

    • Speaker: B2B growth with digital marketing: LinkedIn marketing and social selling 🔊
      • Jan 2020 - Present

      1) Acquiring B2B customers with digital marketing 2) Online marketing with social media and content marketing 3) Social selling for B2B customer acquisition 4) LinkedIn marketing with personal branding and expert positioning 5) CEO leadership positioning with hero content and video marketing

    • Influencers for organisations ⭐
      • Jan 2015 - Present

      As a B2B Influencer, I am involved with the following industries and companies: 1) IT / Software industry: Adobe, Salesforce, IBM, Kauz, Microstrategy 2) Marketing: Marketing Club Düsseldorf 3) Media industry: Ringier, Handelsblatt 4) Business: Wirtschaftsclub Düsseldorf 5) Education sector: Fresenius University, ISM University

    • Foundation and management of the "Digital Marketing Academy" 🎓
      • Jan 2020 - Present

      Dr Claudia Hilker teaches digital skills: 1) LinkedIn Marketing 2) Social Selling 3) Social Media Marketing 4) Content Marketing 5) Personal Branding 6) Expert Positioning 7) Leadership Positioning

    • Author: "LinkedIn Marketing und Social Selling: B2B-Kunden + Mitarbeiter gewinnen" 📙
      • Aug 2021 - Aug 2022

      1) Successful networking on LinkedIn 2) LinkedIn strategies for B2B companies 3) Personal expert branding on LinkedIn 4) Content marketing on LinkedIn 5) Social selling for B2B acquisition on LinkedIn 6) Employer branding and recruiting on LinkedIn 7) Top ten tools for LinkedIn management

  • German Digital Advisory Board Members
    • Germany
    • Business Consulting and Services
    • 1 - 100 Employee
    • Certified Advisory Board in the Network: German Digital Advisory Boards
      • Jan 2017 - Present

      1) Advisory board and supervisory board on digital transformation 2) Entrepreneurial experience for 20 years 3) Business know-how with studies 4) Digital marketing strategies: many consultations and projects 5) Social media competences: Dissertation, consulting, projects 6) B2B growth strategies: numerous consultations and projects 1) Advisory board and supervisory board on digital transformation 2) Entrepreneurial experience for 20 years 3) Business know-how with studies 4) Digital marketing strategies: many consultations and projects 5) Social media competences: Dissertation, consulting, projects 6) B2B growth strategies: numerous consultations and projects

  • ensign advisory GmbH
    • Germany
    • Business Consulting and Services
    • 1 - 100 Employee
    • Strategy Consultant: B2B Growth with LinkedIn (Consulting) 📈
      • Mar 2021 - Jun 2022

      1) LinkedIn Strategy 2) Social Selling Strategy 3) Social Selling Masterclass 4) Content Marketing 1) LinkedIn Strategy 2) Social Selling Strategy 3) Social Selling Masterclass 4) Content Marketing

  • AIR GmbH
    • Germany
    • Software Development
    • 1 - 100 Employee
    • Strategy Consultant: B2B + B2C growth strategy with digital marketing (FinTech) 📈
      • Dec 2021 - Apr 2022

      1) Digital Marketing Strategy: SWOT Analysis, Trends, Competitors, Roadmap 2) Business Model Canvas: Business Model Innovation, Value Proposition 3) Stakeholder Analysis and Customer Buyer Persona Development 4) Digital Branding: High Value Premium Positioning (USP) 5) PR Campaign with Study to Increase Awareness, Relevance and Reach 6) Content Marketing Strategy with Design, Implementation, Evaluation 7) Social Media Marketing: LinkedIn, Facebook, Twitter, YouTube, Instagram 1) Digital Marketing Strategy: SWOT Analysis, Trends, Competitors, Roadmap 2) Business Model Canvas: Business Model Innovation, Value Proposition 3) Stakeholder Analysis and Customer Buyer Persona Development 4) Digital Branding: High Value Premium Positioning (USP) 5) PR Campaign with Study to Increase Awareness, Relevance and Reach 6) Content Marketing Strategy with Design, Implementation, Evaluation 7) Social Media Marketing: LinkedIn, Facebook, Twitter, YouTube, Instagram

  • Ringier AG
    • Switzerland
    • Media Production
    • 700 & Above Employee
    • Strategy Consultant: LinkedIn Marketing + CEO-Leadership Positioning (Media) 📈
      • Jan 2021 - Dec 2021

      1) LinkedIn Marketing for Corporate Communications 2) CEO-Leadership Positioning on LinkedIn 3) Content Marketing: Texting Teasers 4) B2B Influencer Activities 5) Reporting, Analyses, Optimisation 1) LinkedIn Marketing for Corporate Communications 2) CEO-Leadership Positioning on LinkedIn 3) Content Marketing: Texting Teasers 4) B2B Influencer Activities 5) Reporting, Analyses, Optimisation

  • Kauz GmbH
    • Germany
    • Information Technology & Services
    • 1 - 100 Employee
    • CMO: Head of Marketing: B2B Growth Strategy (IT/Software/KI) 📈
      • Apr 2020 - Dec 2021

      1. Digital Marketing Strategy with analyses, roadmap, planning 2. Business Model Canvas: Business Model Innovation, Value Proposition 3. Stakeholder Analysis and Customer Buyer Persona Development 4. Digital Brand Management: High Value Premium Positioning (USP) 5. PR Campaign with study to increase awareness, relevance, reach 6. Content Marketing Strategy with conception, implementation, evaluation 7. Digital Visibility: Kauz is organically ranked 10 times on Google on page 1 8. Social Media Marketing: LinkedIn, Facebook, Twitter, Youtube, Instagram Show less

  • Herborner Pumpen
    • Germany
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Strategy Consultant: International Growth Strategy (Industry) 📈
      • Apr 2021 - Jun 2021

      1) Digital Marketing Strategy with analyses, roadmap and planning 2) Business Model Canvas: Business Model Innovation, Value Proposition 3) Stakeholder Analysis and Customer Buyer Persona Development 4) Digital Branding: High Value Premium Positioning (USP) 5) Content Marketing Strategy with conception, implementation, evaluation 6) Social Media Marketing: LinkedIn, Facebook, Twitter, Youtube, Instagram 1) Digital Marketing Strategy with analyses, roadmap and planning 2) Business Model Canvas: Business Model Innovation, Value Proposition 3) Stakeholder Analysis and Customer Buyer Persona Development 4) Digital Branding: High Value Premium Positioning (USP) 5) Content Marketing Strategy with conception, implementation, evaluation 6) Social Media Marketing: LinkedIn, Facebook, Twitter, Youtube, Instagram

  • Synpulse
    • Switzerland
    • Business Consulting and Services
    • 700 & Above Employee
    • Strategy Consultant: LinkedIn Marketing and Social Selling (Consulting) 📈
      • Mar 2020 - May 2020

      1) LinkedIn Marketing Strategy 2) Social Selling for B2B Acquisition 3) Content Marketing 4) Personal Expert Branding 5) CEO Leadership Positioning 1) LinkedIn Marketing Strategy 2) Social Selling for B2B Acquisition 3) Content Marketing 4) Personal Expert Branding 5) CEO Leadership Positioning

  • FLAD & FLAD Communication GmbH
    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Strategy Consultant: Growth Strategy (Agency/Advertising/Communication) 📈
      • Jan 2020 - Mar 2020

      1) Digital Marketing Strategy with analyses, roadmap and planning 2) Business Model Canvas: Business Model Innovation, Value Proposition 3) Stakeholder Analysis and Customer Buyer Persona Development 4) Digital Branding: High Value Premium Positioning (USP) 5) Content Marketing Strategy with conception, implementation, evaluation 6) Social Media Marketing: LinkedIn, Facebook, Twitter, Youtube, Instagram 1) Digital Marketing Strategy with analyses, roadmap and planning 2) Business Model Canvas: Business Model Innovation, Value Proposition 3) Stakeholder Analysis and Customer Buyer Persona Development 4) Digital Branding: High Value Premium Positioning (USP) 5) Content Marketing Strategy with conception, implementation, evaluation 6) Social Media Marketing: LinkedIn, Facebook, Twitter, Youtube, Instagram

  • Hochschule Fresenius
    • Germany
    • Education Management
    • 400 - 500 Employee
    • Professor: Appointment as marketing professor (further education/university) 🎓
      • Sep 2017 - Mar 2020

      Marketing Professor with teaching in BA/Master's programmes and examinations 1) Marketing basics and planning: marketing instruments 2) Cross channel marketing: copy strategies, conception, implementation 3) Brand Management, fashion marketing, trends, developments 4) Media: fashion public relations, social media marketing 5) Communication: communication management, corporate communication Marketing Professor with teaching in BA/Master's programmes and examinations 1) Marketing basics and planning: marketing instruments 2) Cross channel marketing: copy strategies, conception, implementation 3) Brand Management, fashion marketing, trends, developments 4) Media: fashion public relations, social media marketing 5) Communication: communication management, corporate communication

  • meta:proc GmbH
    • Germany
    • Software Development
    • 1 - 100 Employee
    • Strategy Consultant: B2B Growth Strategy (IT/Software/Automation) 📈
      • Apr 2019 - Jun 2019

      1) Digital Marketing Strategy with analyses, roadmap and planning 2) Business Model Canvas: Business Model Innovation, Value Proposition 3) Stakeholder Analysis and Customer Buyer Persona Development 4) Digital Branding: High Value Premium Positioning (USP) 5) Content Marketing Strategy with conception, implementation, evaluation 6) Social Media Marketing: LinkedIn, Facebook, Twitter, Youtube, Instagram 1) Digital Marketing Strategy with analyses, roadmap and planning 2) Business Model Canvas: Business Model Innovation, Value Proposition 3) Stakeholder Analysis and Customer Buyer Persona Development 4) Digital Branding: High Value Premium Positioning (USP) 5) Content Marketing Strategy with conception, implementation, evaluation 6) Social Media Marketing: LinkedIn, Facebook, Twitter, Youtube, Instagram

  • Sushi Circle Gastronomie GmbH
    • Germany
    • Hospitality
    • 1 - 100 Employee
    • Advisory Board: Advisory Board Member for Digital Growth (Food/Gastronomy) 🍣 📈
      • Mar 2016 - Mar 2019

      1) Advisory board for digital marketing communication and sales 2) Building digital sales with 10 % increase in turnover 3) Social media marketing and community building 4) Campaign development with Facebook Ads 5) Website optimisation for digital visibility 6) Online reputation management and PR consulting Client reference: "Dr. Claudia Hilker supported me and my investors for three years in Sushi Circle Gastronomie GmbH as an advisory board member. I got to know her as an experienced consultant with digital and marketing expertise as well as entrepreneurial skills, who thinks strategically and manages change processes successfully. She helped us a lot to understand the new challenges and opportunities of digitalisation in the marketing sector. On the advisory board, she was a helpful sparring partner for managing directors and shareholders. Workshops and trainings for employees on sales-oriented implementations in digital marketing and social media followed under her competent leadership, which successfully raised the company's profile among their target customer group." Reference Sushi Circle by Peter Cullom, private investor and shareholder of Sushi Circle Gastronomie GmbH Show less

  • Pilz
    • Germany
    • Automation Machinery Manufacturing
    • 400 - 500 Employee
    • Strategy Consultant: International Growth Strategy (IT/Software/Automation) 📈
      • Aug 2017 - Oct 2017

      1) Digital Marketing Strategy with analyses, roadmap and planning 2) Business Model Canvas: Business Model Innovation, Value Proposition 3) Stakeholder Analysis and Customer Buyer Persona Development 4) Digital Branding: High Value Premium Positioning (USP) 5) Content Marketing Strategy with conception, implementation, evaluation 6) Social Media Marketing: LinkedIn, Facebook, Twitter, Youtube, Instagram 1) Digital Marketing Strategy with analyses, roadmap and planning 2) Business Model Canvas: Business Model Innovation, Value Proposition 3) Stakeholder Analysis and Customer Buyer Persona Development 4) Digital Branding: High Value Premium Positioning (USP) 5) Content Marketing Strategy with conception, implementation, evaluation 6) Social Media Marketing: LinkedIn, Facebook, Twitter, Youtube, Instagram

  • Bosch
    • Germany
    • Software Development
    • 700 & Above Employee
    • Trainer for managers on digital transformation (automotive) 📈
      • Jun 2012 - Jun 2014

      International qualification programme for digital transformation: Bosch Connected Industry 1) Change management consulting and training for Industry 4.0 2) Change management for Industry 4.0 with employee involvement 3) Change consultant as enabler: executive training 4) Train-the-train concept internationally for Bosch executives 5) Technology presentation: benefits and key figures for return on investment (ROI) 6) Acceptance and economic use of the digitalisation solution (IBM Connect) International qualification programme for digital transformation: Bosch Connected Industry 1) Change management consulting and training for Industry 4.0 2) Change management for Industry 4.0 with employee involvement 3) Change consultant as enabler: executive training 4) Train-the-train concept internationally for Bosch executives 5) Technology presentation: benefits and key figures for return on investment (ROI) 6) Acceptance and economic use of the digitalisation solution (IBM Connect)

  • Verband der PSD Banken e.V.
    • Germany
    • Banking
    • 1 - 100 Employee
    • Social Media Marketing Consultant: PSD-Bankenverband (financial industry/banks) 🏦
      • Jan 2012 - Jan 2014

      1) Social Media Strategy with presentation for Board 2) Concepts, training for working group: 12 banks 3) Supervisory Board presentations 4) Content Marketing Strategy and training 5) Agency selection with pitch support 1) Social Media Strategy with presentation for Board 2) Concepts, training for working group: 12 banks 3) Supervisory Board presentations 4) Content Marketing Strategy and training 5) Agency selection with pitch support

  • Munich Airport
    • Germany
    • Airlines and Aviation
    • 700 & Above Employee
    • Strategy Consultant: Social Media Strategy Consulting (Logistics) ✈️
      • Jan 2012 - Jan 2014

      1) Social Media Strategy, Concepts, Training 2) Executive Training: Digital Leadership 3) Content Marketing Strategy and Training Reference: Helmut Schindlbeck, Internal Communication, Social Media at Flughafen München GmbH: "We would like to thank you very much for the interesting and instructive pilot training "Social- Media-Wissen für Führungskräfte". The aim is for managers to understand, communicate and support the importance of social media so that their employees also engage properly and competently. All workshop participants were enthusiastic and we will include the course in our further training offer." Show less

Education

  • Digital Marketing Institute
    Digital Marketing Certification
    2021 -
  • Slovenská technická univerzita v Bratislave
    Doctor of Philosophy - PhD, Business, Management, Marketing
    2012 - 2016

Community

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