Claudia Fernandez

Dental Laboratory Sales Specialist at Kuraray Noritake Dental-USA
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Location
Dallas-Fort Worth Metroplex
Languages
  • English -
  • Spanish -

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Credentials

  • Dental Assistant | Dental X-Ray
    Hacienda La Puente Vocational Education

Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Dental Laboratory Sales Specialist
      • Aug 2023 - Present
    • Co-Owner – Fabrication: Fixed-Dental Prosthetics
      • 2001 - Aug 2023

      • Supported day-to-day business operations as a co-owner and operations manager. • Managed all laboratory processes, including model work, waxing, pressing, CAD/CAM milling, and porcelain application, while processing digital impressions to develop products tailored to individual customer needs. • Employed expertise regarding various kinds of dental implants systems, designing and fabricating custom implant abutments and applying porcelain over implant structures throughout an intricate manufacturing process. • Developed and fostered vital business relationships and customer accounts, utilizing sales aptitudes and relationship management techniques to fortify essential revenue streams for the company. Show less

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Dental Digital Field Service Technician
      • Apr 2022 - Feb 2023

      - Maintained software updates, dongle renewals, and compliance requirements to optimize operations and streamline workflows. - Provided backup support for the daily communication and workflow of case production for printing, including receiving cases, uploading, scanning, CAD design, internet support and STL files uploads, as well as troubleshooting and digital support remotely via phone and TeamViewer for 3Shape, Asiga 3D printers, VeriEko and Whip Mix Legacy Products. - Draw upon expertise to introduce best-in-class ideas and processes to optimize operations and streamline workflows. - Ensured that customers received the highest level of technical support possible through creation of sales orders, return merchandise authorizations, case reports for quality assurance purpose and executing shipping documents. - Created reports on the installation procedures of digital equipment, tested the VeriPulse Intra Oral Scanner, and presented findings to upper management. Represented Whip Mix at trade shows, showcasing the company's cutting-edge technology and expertise in the field. - Wrote an article on the procedures for post-processing 3D printed restorations and developed procedures and macros for Zendesk to improve customer support efficiency. Show less

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Territory Sales Manager
      • Jun 2020 - Apr 2022

      - Provided high-level oversight and strategic direction across the business development operations of Smart Dentistry Solutions, a start-up subsidiary of Shofu Inc.-Japan. - Built a robust client base from the ground-up, coordinating prospecting and ongoing outreach to successfully secure revenue with no previous marketing, brand management, or CRM support in the first year of the company. - Leveraged experience as the Co-Owner of a dental laboratory to research and evaluate new products, performing competitive analysis as needed to ensure the procurement of high quality and in-demand materials; demonstrated hands-on dental knowledge while facilitating product demonstrations and sales presentations. - Spearheaded the development and implementation of standard operating procedures (SOPs) for inventory management, shipping and handling, refunds and returns, billing and invoicing. - Utilized strong interpersonal communication skills to build and sustain business relationships with customers, editorial and media publications, employing an expansive professional network to drive marketing and sales goals; partnered with the Marketing Manager and Graphic Designer to create brochures, ads, digital collateral, and more. -Generated monthly sales and operational reports in compliance with internal best practices and dental regulations, harnessing data-driven insights to inform strategic planning. - Played an instrumental role in designing the company e-commerce website, utilizing subject matter expertise in dental industry language and techniques to assist with content marketing strategy. -Performed complex scheduling and coordinated shipping logistics for industry trade shows, collaborating cross-functionally with mail carriers and suppliers to safeguard seamless event execution. Show less

    • Dental Lab Technical Advisor | Marketing Coordinator | Marketing Assistant | Customer Service Rep.
      • 2014 - Jun 2020

      • Oversaw customer and prospect relations, responding to inquiries, disseminating marketing materials, and cultivating leads to secure new business for the company and support top-line revenue growth. • Represented the company at tradeshows and industry events, generating leads, networking with dentists and other dental professionals, and showcasing and promoting products to drive clinical and laboratory sales. • Spearheaded major translation projects for brochures, the corporate website, the entire product catalog, and other marketing collateral – including e-books, videos, and PowerPoint presentations – by leveraging Spanish language fluency to dramatically expand customer reach. • Traveled to key markets on behalf of the organization, facilitating international business development by maintaining mission-critical relationships in the United States and Mexico. • Upheld quality assurance (QA) efforts, testing newly-manufactured dental products upon arrival to evaluate product standards and ensure that products conformed to particular specifications. • Developed dealer directories for the United States, Canada, and Latin America, augmenting internal organization efforts and streamlining a vital tool for monitoring essential relationships. Show less

Education

  • Instituto Timdo
    Associate of Technology (ATech), Dental Laboratory Technician

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