Experience

Sanova Pharma GesmbH

• Austria
• Wholesale
• 1 - 100 Employee

• Business Unit Head Healthcare Ökopharm

  • Jun 2023 - Present



Fachhochschule Wiener Neustadt

• Austria
• Higher Education
• 100 - 200 Employee

• Lecturer

  • Sep 2021 - Present

  Product Management - Shopper Marketing Product Management - Shopper Marketing



INTERCOM Consulting GmbH

• Independent Consultant I Marketing, Brand & Business Development

  • Oct 2022 - May 2023



BIPA Parfumerien Gesellschaft m.b.H.

• Austria
• Retail
• 100 - 200 Employee

• Head of Marketing & Own Brands / Private Label Products Strategy and Communication

  • Jul 2020 - Sep 2022

  Overall responsibility for the areas: - brand management of BIPA and BIPA private label brands, - classical advertising, POS communication and trade marketing, campaign advertising, - media strategy and media plans, - customer club applications, - personnel marketing and employer branding, - digital / online marketing, social media marketing, influencer marketing, performance marketing - corporate social responsibility, internal communication and public relations… Show more Overall responsibility for the areas: - brand management of BIPA and BIPA private label brands, - classical advertising, POS communication and trade marketing, campaign advertising, - media strategy and media plans, - customer club applications, - personnel marketing and employer branding, - digital / online marketing, social media marketing, influencer marketing, performance marketing - corporate social responsibility, internal communication and public relations, - content management and corporate publishing; - disciplinary and professional leadership of the teams; - budget responsibility; Change management: - Leading the development of the new BIPA brand core. Development and implementation of a new marketing and communication strategy as part of the strategic repositioning of BIPA as well as a new advertising campaign; - Further development of BIPA‘s „private label“ brands, from strategy to CI and CD to marketing and advertising measures. Development and implementation of the BI private label family;

• Head of Marketing & Product Management

  • Sep 2019 - Jul 2020

• Head of Marketing

  • Jan 2017 - Sep 2019



e.g. IP.NETCOM GmbH (Software as a Service) & RELAX-Guide GmbH (The critical hotel guide)

• Consultant | Interim Manager Marketing & Business Development

  • Jan 2016 - Dec 2016



iSi Group

• Austria
• International Trade and Development
• 300 - 400 Employee

• Global Head of Marketing & Business Development

  • Feb 2015 - Dec 2015

  Strategic and operational responsibility for all international marketing agendas B2B and B2C as well as global business development. Strategic and operational responsibility for all international marketing agendas B2B and B2C as well as global business development.



VERBUND AG

• Austria
• Utilities
• 400 - 500 Employee

• Head of Marketing & Head of Sales private and commercial customers

  • Apr 2012 - Jan 2015



Kraft Foods Europe GmbH

• Head of Coffee Marketing AT

  • Jan 2009 - Aug 2011



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Category Marketing Manager D-A-CH

  • Jul 2006 - Dec 2008

  Responsible for developing category strategies, programmes and products for Germany, Austria and Switzerland, as well as their successful implementation in the respective countries. Responsible for developing category strategies, programmes and products for Germany, Austria and Switzerland, as well as their successful implementation in the respective countries.



Gasteiner Mineralwasser GesmbH

• Austria
• Food and Beverage Services

• Head of Marketing & Head of business area "out of home market" (incl. Sales Team Lead)

  • Aug 2004 - May 2006



Coca-Cola HBC

• Switzerland
• Food & Beverages
• 700 & Above Employee

• Channel Marketing Manager & Key Account Manager

  • Nov 2001 - Jul 2004



Connex Marketing Group

• Austria
• Advertising Services
• 1 - 100 Employee

• Head of Marketing, Deputy Managing Director, Managing Director

  • Nov 1997 - Oct 2001