Claudia Motley

Search Engine Optimization Specialist at Haymarket Media US
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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5.0

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Aviel Anders Fahl

It’s rare to come across such a talented and well-rounded SEO, but Claudia is a gem. I had the pleasure to head a task force dedicated to Technical SEO of which Claudia contributed greatly: through her knowledge of web development, by collecting and analyzing data on Core Web Vitals and by developing a QA process for safe migrations of websites. She did this while tasked with an aggressive content push for several websites which included developing ideas and working with content writers from start to finish to make sure they adhere to the highest SEO standards. I was impressed by Claudia’s ability to juggle her many responsibilities and always stay positive. There’s no doubt that she would be an asset to any team.

Carly Belloff, MBA

I was Claudia’s direct manager at 2U since she began working as an SEO Analyst in January 2022. Claudia’s content-marketing and link-building work is why we will hit our year end growth goal. Specifically, Claudia led our content marketing strategy for our Boot Camp product line at 2U. She ideated blog content for select university partner subdomains to ensure that the organic landing pages rank in top positions for primary, high-intent keywords. Additionally, Claudia paid close attention to the amount of links each subdomain earned to ensure we hit our link-building goals. Claudia's communication skills and leadership qualities make her an asset to any team. She worked directly with our content marketing team to ensure our SEO content was published properly, and has even used her editorial background to help write SEO content. Claudia always thought of ways to better our SEO strategy, and is definitely a top performer!

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Credentials

  • The Fundamentals of Digital Marketing
    Google
    Nov, 2021
    - Nov, 2024
  • Certificate to Teach English as a Foreign Language (CTEFL)
    Oxford Seminars
    May, 2021
    - Nov, 2024

Experience

    • United States
    • Media Production
    • 100 - 200 Employee
    • Search Engine Optimization Specialist
      • Nov 2022 - Present

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Search Engine Optimization Analyst
      • Jan 2022 - Aug 2022

      - Developed and executed on- and off-page SEO strategy for several partners.- Ideated and executed content strategy for partners to increase revenue. - Explored SOV and conducted competitive analysis. - Monitored SEO performance using BrightEdge, Google Analytics/Search Console, Ahrefs, and internal dashboards.

    • Marketing Coordinator
      • Jul 2021 - Jan 2022

      - Managed ongoing projects through Jira for several mini sites. - Temporary contractor for 2U through Mondo (Addison Group). - Assisted in mass-migrating of mini site content.

    • United States
    • Restaurants
    • Server
      • Apr 2016 - Nov 2021

      - Managed the front reception for a small local business. - Pushed orders from online (GrubHub, UberEats, Doordash) and in person to the kitchen. - Set up social media account for the restaurant. - Managed the front reception for a small local business. - Pushed orders from online (GrubHub, UberEats, Doordash) and in person to the kitchen. - Set up social media account for the restaurant.

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • Assistant News Editor
      • Jun 2020 - May 2021

      - Collaborated with the editor-in-chief to research and plan new articles. - Worked with team members (e.g. writers, reporters and photographers) ensuring deadlines are met - Proofread and checked articles for accuracy - Collaborated with the editor-in-chief to research and plan new articles. - Worked with team members (e.g. writers, reporters and photographers) ensuring deadlines are met - Proofread and checked articles for accuracy

    • Online Audio and Video Media
    • Marketing Specialist
      • Aug 2020 - Apr 2021

      - Managed site's business directory and social media platforms. - Organized and managed newsletter subscriptions. - Applied email marketing strategy through A/B testing. - Managed site's business directory and social media platforms. - Organized and managed newsletter subscriptions. - Applied email marketing strategy through A/B testing.

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Co-Head of Visuals
      • Jun 2020 - Sep 2020

      - Created and developed multimedia content, including a short series covering the impacts of the COVID-19 pandemic on different NYC communities - Edited video and sound projects from other contributors - Designed logos/social media images for new content using Adobe Photoshop and Canva

    • Writer
      • Jun 2018 - Jun 2020

      - Formulated texts in accordance with prescribed editorial and formatting guidelines.- Conducted interviews in the creative space in NYC and Seoul.- Collaborated with the company team on a film series project by attending to location scouting, scheduling, and other project management needs.

Education

  • Stony Brook University
    Journalism
    2017 - 2021
  • Stony Brook University
    East Asian Languages, Literatures, and Linguistics
    2017 - 2021
  • Hankuk University of Foreign Studies
    International/Global Studies
    2018 - 2019

Community

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