Experience

Mayasem Development

• Saudi Arabia
• Real Estate
• 1 - 100 Employee

• Chief Hospitality Officer

  • May 2014 - Present

  Head of hospitality, entertainment, marketing and retail development for the Mayasem Development Company, the master developer of "Mayasem", a 1.6 million sqm plot in the district of Obhur north of the city of Jeddah. Both a community and a destination, it combines intelligent urban planning, stunning architecture and the highest quality services and amenities to create a vital sense of belonging and community. Mayasem promises to be one of the most desirable locations in Jeddah, a place to… Show more Head of hospitality, entertainment, marketing and retail development for the Mayasem Development Company, the master developer of "Mayasem", a 1.6 million sqm plot in the district of Obhur north of the city of Jeddah. Both a community and a destination, it combines intelligent urban planning, stunning architecture and the highest quality services and amenities to create a vital sense of belonging and community. Mayasem promises to be one of the most desirable locations in Jeddah, a place to live and enjoy life to its fullest. The masterplan has been influenced by traditional urban patterns, and with its proximity to the Obhur Creek, there is an abiding sense of serenity. Sensibilities regarding privacy and intimacy are central to the development, and have been carefully considered throughout planning and design. Mayasem also embraces the future with the latest innovations in contemporary architecture and design. Mayasem has been designed by some of the world's most outstanding architects, designers and planners — and Mayasem Tower, the Lagoon and Mayasem Plaza are set to become modern icons. Show less Head of hospitality, entertainment, marketing and retail development for the Mayasem Development Company, the master developer of "Mayasem", a 1.6 million sqm plot in the district of Obhur north of the city of Jeddah. Both a community and a destination, it combines intelligent urban planning, stunning architecture and the highest quality services and amenities to create a vital sense of belonging and community. Mayasem promises to be one of the most desirable locations in Jeddah, a place to… Show more Head of hospitality, entertainment, marketing and retail development for the Mayasem Development Company, the master developer of "Mayasem", a 1.6 million sqm plot in the district of Obhur north of the city of Jeddah. Both a community and a destination, it combines intelligent urban planning, stunning architecture and the highest quality services and amenities to create a vital sense of belonging and community. Mayasem promises to be one of the most desirable locations in Jeddah, a place to live and enjoy life to its fullest. The masterplan has been influenced by traditional urban patterns, and with its proximity to the Obhur Creek, there is an abiding sense of serenity. Sensibilities regarding privacy and intimacy are central to the development, and have been carefully considered throughout planning and design. Mayasem also embraces the future with the latest innovations in contemporary architecture and design. Mayasem has been designed by some of the world's most outstanding architects, designers and planners — and Mayasem Tower, the Lagoon and Mayasem Plaza are set to become modern icons. Show less



Z.65 Vision Collaborative

• United Arab Emirates
• Hospitality

• Managing Partner

  • Jan 2013 - Present

  Z.65 is the locus of change. It is a development, advisory and management company that draws up new dreams through the power of shared talent. It is the united uncertainty that defines the vision of inventive thinkers; thinkers who imagine, create and develop real, useful, beautiful things for real people and the real world. Z.65 is Vision Collaborative. Z.65 is the locus of change. It is a development, advisory and management company that draws up new dreams through the power of shared talent. It is the united uncertainty that defines the vision of inventive thinkers; thinkers who imagine, create and develop real, useful, beautiful things for real people and the real world. Z.65 is Vision Collaborative.



Wyndham Worldwide - Northcourse Advisory

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Global Managing Director - Northcourse

  • Dec 2008 - Jan 2013

  Headed the global hospitality and leisure real estate consulting arm of Wyndham Worldwide providing a full spectrum of professional advisory services, from feasibility studies, business modelling and product design to consumer and market research. Northcourse Leisure Real Estate Solutions provided a full spectrum of advisory, research and sales and marketing services to developers and investors worldwide. Northcourse worked with both experienced developers and new entrants in resorts… Show more Headed the global hospitality and leisure real estate consulting arm of Wyndham Worldwide providing a full spectrum of professional advisory services, from feasibility studies, business modelling and product design to consumer and market research. Northcourse Leisure Real Estate Solutions provided a full spectrum of advisory, research and sales and marketing services to developers and investors worldwide. Northcourse worked with both experienced developers and new entrants in resorts, hotels, branded residences, timeshares, fractional, condo hotels, private residence clubs and destination clubs.

• Managing Director - Europe & Middle East

  • Jan 2006 - Dec 2008



Qatar Tourism

• Qatar
• Travel Arrangements
• 100 - 200 Employee

• Head of Planning & Operations

  • Dec 2003 - Jan 2006

  Qatar Tourism is responsible for the formulation and administration of the rules, regulations and laws relating to the development and promotion of tourism in Qatar. The Qatar Tourism Authority is responsible for tourist attractions and accommodations for travellers, to expand and diversify of Qatar's tourism industry. Qatar Tourism is responsible for the formulation and administration of the rules, regulations and laws relating to the development and promotion of tourism in Qatar. The Qatar Tourism Authority is responsible for tourist attractions and accommodations for travellers, to expand and diversify of Qatar's tourism industry.



Carlson Rezidor Hotel Group

• Belgium
• Hospitality
• 500 - 600 Employee

• Director of Sales & Marketing

  • Sep 1999 - Nov 2003



InterContinental Hotels & Resorts

• Hospitality
• 700 & Above Employee

• Regional Director of Sales & Marketing

  • May 1998 - Aug 1999