Global Head of Content Marketing, Community, and Web/App Product Team

• Nov 2018 - Present

HoYoverse is a leading game development company that is best known for its popular action role-playing game, Genshin Impact and Honkai Impact series. The company has a strong reputation for creating high-quality, immersive games that offer players a truly engaging experience. With a team of experienced developers and artists, HoYoverse is dedicated to pushing the boundaries of what is possible in the world of gaming. The company's commitment to innovation and excellence has earned it a growing following of fans around the world. In addition to Genshin Impact, HoYoverse has several other games in development, ensuring that it will remain at the forefront of the gaming industry for years to come. - Seeking collaboration with a partner to enhance the gaming experience for HoYoverse players through community building efforts. - Seeking experienced individuals to fill senior positions as Community Director and Senior Web Product Manager to drive growth and development within the HoYoverse community. Show less

Founder, CEO

• Mar 2018 - 2020

Our vision is to make the world a better place for animals with entertainment and technology methods. Trainkr serves all dog owners who want to educate their fur-kid in an efficient and loving way. It tasks only 10 mins/day, owners can follow Trankr APP to train their dogs to become perfect partners. Company Award: 2018 Fortune China 30 under 30 Our vision is to make the world a better place for animals with entertainment and technology methods. Trainkr serves all dog owners who want to educate their fur-kid in an efficient and loving way. It tasks only 10 mins/day, owners can follow Trankr APP to train their dogs to become perfect partners. Company Award: 2018 Fortune China 30 under 30

Sr. Global Marketing Manager

• Mar 2015 - Mar 2018

Funplus, an international game developer and publisher, is known for its multiple successful social and mobile games including Family Farm, Valiant Force, Guns of Glory, Dino War, and King of Avalon which have attracted over 32 million players worldwide. These games are available in 16 languages and have reached No.1 in top-grossing rankings in regions including the United States, Russia, and the United Arab Emirates, as well as reaching No. 30 in top-grossing rankings in countries such as Canada, Taiwan, and Poland. As the leader of the brand marketing team, I was responsible for developing and executing marketing strategies for multiple games, utilizing a diverse range of methods including creative, search, social media, influencer, TV, online campaign, and email marketing. Our efforts leveraged the latest technology and resulted in effective and creative advertising campaigns. Show less

Assistant Community Manager

• Oct 2010 - Mar 2015

Managed and developed regional community websites and social media sites for StarCraft II, Diablo III, Hearthstone, World of Warcraft, and Overwatch (prior to closed beta). - Built and maintained strong relationships with key community leaders. - Created and executed community management strategies, both online and offline, to drive engagement and retention. - Collaborated with marketing and PR teams to implement consistent communication plans across community channels. - Worked with business partners and managed agencies and vendors as needed. - Provided regular status reports and analysis of internet sites and assets. - Led, motivated, and coached a team of direct reports. eSports Management: - Maintained relationships with eSports organizations and cultivated new relationships as necessary. - Developed and executed eSports strategies, including the management of competitions, events, and communication. Show less

Microsoft Experience Association Co-Founder

• Jul 2008 - Nov 2013

This association was founded as a social platform for up to thousand interns in Microsoft. I was one ofthe founders and was assigned as an integrator for association development and promotion.

Project Leader (Intern)

• Jun 2007 - Apr 2010

- Successfully promoted Xbox 360, console games, and hardware through in-store demonstrations and exhibitions, and maintained weekly sales reports.- Established and led two teams, totaling over ten members, for the successful launch of Windows 7 and Office 2010. Developed and implemented effective online campaigns, resulting in a highly regarded management system still in use today.- Provided training for distributors on Windows 7 and Office 2010.- Coordinated and led 23 campus teams in promoting the Student Program through tailored speeches, resulting in a record-breaking 80% increase in applicants to 4,300. Provided content for the speeches, including videos, topics, and slides, while overseeing the website, social media, marketing, and design functions. Show less

Project Manager - 2010 Taipei International Flora Exposition

• Apr 2010 - Oct 2010

Taipei Int’l Flora Expo, the International Horticulture Exposition recognized by AIPH, includes 14 exhibition halls, spread across an area of 91.8 hectares, all dedicated to showcasing notable achievements in horticulture, science, and environmental protection technology. • Planned and arranged Cultural and Artistic activities as well as coordinated artists and stakeholders. • Made speeches at schools for introducing the expo and propagating the importance of copyright. Taipei Int’l Flora Expo, the International Horticulture Exposition recognized by AIPH, includes 14 exhibition halls, spread across an area of 91.8 hectares, all dedicated to showcasing notable achievements in horticulture, science, and environmental protection technology. • Planned and arranged Cultural and Artistic activities as well as coordinated artists and stakeholders. • Made speeches at schools for introducing the expo and propagating the importance of copyright.

Founder

• Dec 2009 - Oct 2010