Claritza Garcia
Director, Planning at REVOLT MEDIA & TV at REVOLT MEDIA & TV- Claim this Profile
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Bio
Court Stroud
As someone who has be involved in media for over 20 years, I've had the opportunity to work with some tremendous talent. Claritza Garcia ranks among the very best performers I've had the pleasure to know. As Director of Pricing and Planning at Vme, Clari displayed a tremendous work ethic. Even when no one was watching, she arrived early and stayed late. Her capacity to manage pricing and inventory -- despite an often frustrating lack of industry-standard tools -- impressed me greatly. I heartily recommend her!
Court Stroud
As someone who has be involved in media for over 20 years, I've had the opportunity to work with some tremendous talent. Claritza Garcia ranks among the very best performers I've had the pleasure to know. As Director of Pricing and Planning at Vme, Clari displayed a tremendous work ethic. Even when no one was watching, she arrived early and stayed late. Her capacity to manage pricing and inventory -- despite an often frustrating lack of industry-standard tools -- impressed me greatly. I heartily recommend her!
Court Stroud
As someone who has be involved in media for over 20 years, I've had the opportunity to work with some tremendous talent. Claritza Garcia ranks among the very best performers I've had the pleasure to know. As Director of Pricing and Planning at Vme, Clari displayed a tremendous work ethic. Even when no one was watching, she arrived early and stayed late. Her capacity to manage pricing and inventory -- despite an often frustrating lack of industry-standard tools -- impressed me greatly. I heartily recommend her!
Court Stroud
As someone who has be involved in media for over 20 years, I've had the opportunity to work with some tremendous talent. Claritza Garcia ranks among the very best performers I've had the pleasure to know. As Director of Pricing and Planning at Vme, Clari displayed a tremendous work ethic. Even when no one was watching, she arrived early and stayed late. Her capacity to manage pricing and inventory -- despite an often frustrating lack of industry-standard tools -- impressed me greatly. I heartily recommend her!
Experience
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REVOLT
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Director, Planning at REVOLT MEDIA & TV
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2016 - Present
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Planning Manager
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Sep 2013 - Present
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Director, Pricing and Planning
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Jan 2010 - Apr 2013
My responsibilities as the Director of Pricing and Planning a Vme Media include developing an effective pricing strategy and working closely with the ad sales team and support staff to maximize sales revenue via campaign management and inventory optimization. In addition, I am responsible for creating, managing and updating all rate cards; developing media plans and providing comprehensive post analysis reports at the end of each quarter. My duties also include managing the ad sales support staff (Sales Coordinator and SSE) and sales database (DealMaker).
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Senior Development Associate
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Feb 2008 - Jan 2010
Identified and prospected organizations whose philanthropic goals and objectives aligned with the AmeriCares mission.Conducted research and sought opportunities to leverage relationships from corporate donors through various marketing and community outreach initiatives.Managed PIDI donor database to ensure accuracy of monthly revenue tracking.Collaborated in the development of cause-related marketing opportunities with potential partners.Expanded partnerships with longstanding corporate and private foundation donors.
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Account Service Representative (ASR)/Sales Planner
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Apr 2005 - Feb 2008
Collaborated with Account Executives and Senior Management to acquire quarterly budgets from buying agencies.Utilized DealMaker Database to develop proposals and maintain media schedules for multi-million dollar cable buys of major advertisers.Managed relationships with buying agencies to coordinate effective execution of media schedules.Prepared and issued post analysis reports using audience numbers received from Nielsen. Supported the Director of Planning with management of the DealMaker Database.
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Sales Assistant
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Apr 2004 - Apr 2005
Assisted four Account Executives and the Sales Manager. Researched and profiled major companies using Adviews database. Updated excel stewardship module on a monthly basis.
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Assistant Media Buyer
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Oct 2002 - Apr 2004
Approved, inputted, and managed media schedules. Acted as liaison between planning agency and networks. Prepared billing and resolved invoice discrepancies. Tracked Nielsen ratings on a weekly basis. Approved, inputted, and managed media schedules. Acted as liaison between planning agency and networks. Prepared billing and resolved invoice discrepancies. Tracked Nielsen ratings on a weekly basis.
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Education
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University of Connecticut
Bachelor of Arts, Communication Sciences -
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University of Connecticut
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