Experience

The Aurora-Group

• United Kingdom
• Education Administration Programs
• 100 - 200 Employee

• Marketing and Communications Coordinator

  • Apr 2023 - Present



Reesink UK LTD

• United Kingdom
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing and Communications Executive

  • Mar 2020 - Apr 2023



Hochanda Global Limited

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Marketing Executive

  • Dec 2017 - Feb 2020

  Content Creation and deployment of smart content to utilise across digital marketing campaigns. Identify new opportunities for online growth. Working with videographers, photographers and graphic designers to produce innovative content that targets new and existing customers. Website Knowledge and experience of SEO best practice to optimise website structure, setup and page content. Setup and maintenance of products (copy, images) and product promotions. Use of Google Analytics and Search Console to analyse website traffic and customer journey/purchase funnel, optimising customer journey where possible. Preparation of online sales reports to track traffic and product sale sources, return on investment and other. Email Marketing Management of automated email marketing platform and targeted campaigns. Distribution of regular emails to customer lists, analysing and optimising open and click through rates to deliver optimum return on investment. Social Media Ownership of all digital platforms with clear strategy for audience reach and growth both UK and internationally. Managing and developing a social media sales strategy for existing (YouTube, Facebook, Pinterest, Instagram, Google+, LinkedIn) and other relevant channels. Use of organic and paid, targeted content to generate sales and engage with existing and future customers and fans. Show less



Ideal World Ltd

• United Kingdom
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Scheduler

  • Oct 2016 - Dec 2017

  This role was based around scheduling live tv shows and promotional breaks. I worked alongside the planning team to build, maintain and strengthen our weekly schedule in order to reach company KPI’s. It was integral that I reacted quickly to change within show hours, communicate these changes across the business and maintain an up to date schedule. As sole builder of the 3 minute promotional breaks, I created a play list for every break which occurs at the top of the hour. To keep audience engagement, I ensure each promo is of the highest quality through liasing with the edit team at our weekly meeting. In order to build a schedule that reflected customer’s buying habits, I also maintained daily reports on Excel recording the sales and margin of each show to notice trends. In addition to this, I regularly took part in meetings with creative development and marketing to discuss ideas for upcoming events and the promotional content surrounding them. Show less

• Marketplace Assistant

  • May 2016 - Oct 2016

  I was originally employed to manage Fruugo orders and update product inventory across Amazon and eBay via Magento. This progressed onto also marketing products and ideas to customers through copywriting. Alongside this, I took care of the marketplace’s social media pages and customer service responses. I reguarly interacted with customers and monitored web traffic to ensure sales targets were hit. A colleague and I created two Facebook groups in order to market our products to consumers and these now have over 12,000 members combined. Show less



Beauxoxo

• Digital Marketing & PR Intern

  • Feb 2016 - May 2016

  I developed Beauxoxo's online presence through their social media platforms (Facebook, Twitter, Youtube, Instagram, Pinterest, and Tumblr). This also involved increasing social media optimisation through Facebook advertising. I worked on their SEO, created and monitored marketing campaigns, tracked their web traffic and set weekly goals. I also provided input in their weekly marketing budget discussion after analysing their web traffic. I developed Beauxoxo's online presence through their social media platforms (Facebook, Twitter, Youtube, Instagram, Pinterest, and Tumblr). This also involved increasing social media optimisation through Facebook advertising. I worked on their SEO, created and monitored marketing campaigns, tracked their web traffic and set weekly goals. I also provided input in their weekly marketing budget discussion after analysing their web traffic.



Great Content

• Digital Copywriter

  • Jan 2016 - May 2016

  I wrote advertising text and brand/product descriptions for clients (such as Zalando and Jeans.CH). This involved writing engaging text to advise/inform, including keywords and internal links for SEO, and completing the brief by the deadline set. I wrote advertising text and brand/product descriptions for clients (such as Zalando and Jeans.CH). This involved writing engaging text to advise/inform, including keywords and internal links for SEO, and completing the brief by the deadline set.



West Quay Lifestyle Magazine

• Contributing Writer

  • Oct 2015 - Jan 2016

  I wrote three features for the beauty section of their digital magazine. I wrote three features for the beauty section of their digital magazine.



Iconemesis

• Digital PR Intern

  • Mar 2015 - May 2015

  I worked as part of the digital PR team at Iconemesis for three months. I had to compile lists of relevant fashion, beauty and lifestyle bloggers to contact as part of their blogger outreach program, and worked on content ideation for Iconemesis' own blog. I also ran their US Twitter page for a short while, creating tweets three times per day. I worked as part of the digital PR team at Iconemesis for three months. I had to compile lists of relevant fashion, beauty and lifestyle bloggers to contact as part of their blogger outreach program, and worked on content ideation for Iconemesis' own blog. I also ran their US Twitter page for a short while, creating tweets three times per day.



Beneath & Beyond

• Contributing Writer

  • Jan 2015 - Mar 2015

  I wrote online features for the Beneath & Beyond website and also wrote features for their digital magazine. I wrote online features for the Beneath & Beyond website and also wrote features for their digital magazine.