Experience

Cask Trade Ltd

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Digital Content & Marketing Manager (HK)

  • Nov 2021 - Present

  - Spearheading organic social media strategies, end-to-end development, and execution of integrated marketing strategies to drive channel leads for revenue growth in APAC. - Successfully measuring KPIs, assessing campaign metrics to outline trends, identifying deficiencies, developing corrective measures, and delivering incremental ROI improvement. - Creating guidelines in collaboration with stakeholders to plan and execute SEM & display strategies for achieving clients' goals post-defining brand positioning, and utilizing data to optimize growth strategies. Show less



Whisky Magazine HK & Macau

• Hong Kong

• Assistant Marketing Manager

  • Oct 2018 - Nov 2021

  - Developed and implemented strategic marketing campaigns to execute special events, including tasting events, press conferences, media tours, ATL and BTL events, and pop-up stores. - Collaborated with stakeholders to ensure campaign effectiveness by overseeing the operations, logistics, and on-site setup and analysed outcomes and costs. - Directed new marketing initiatives from conceptualization to execution by establishing brand standards and project guidelines and monitoring brand performance. Show less



City Super Limited

• Hong Kong
• Retail
• 100 - 200 Employee

• Sales & Promotion Assistant Officer

  • Mar 2016 - Oct 2018

  - Provided counsel to senior management on marketing communication (MarCom) policy and developed voice-consistent integrated marketing campaigns, thematic promotions, workshops, and campaigns. - Assisted in establishing strategic marketing plans while working cross-functionally to articulate brand platform, value propositions, and core messages to multiple vertical segments and employees. - Oversaw marketing communications initiatives to increase brand awareness, promote products. - Provided counsel to senior management on marketing communication (MarCom) policy and developed voice-consistent integrated marketing campaigns, thematic promotions, workshops, and campaigns. - Assisted in establishing strategic marketing plans while working cross-functionally to articulate brand platform, value propositions, and core messages to multiple vertical segments and employees. - Oversaw marketing communications initiatives to increase brand awareness, promote products.