Experience

Hey, Glow

• Indonesia
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Senior Marketing Strategist

  • Oct 2021 - Present

  - Create and execute general marketing campaings (day to day and promotional marketing) - Create and plan partnership management, social media planning, and copywriting - Working closely with co-founder to monitor market trends and create advertising campaigns - Develop pricing strategies and targeting strategies based on demographic data - Working closely with art director to develop the output of the marketing tools - Coordinating and managing KOL to support marketing campaigns - Develop exclusive launching plan for a new consignment brand : competitive landscape, campaign communications, target audience, touch points, and promotions - Directing digital marketing strategy - Supervising business operations



TheSoul Publishing

• Entertainment Providers
• 700 & Above Employee

• Social Media Marketing for YouTube

  • Aug 2021 - Present

  - Managing the company's publications through the YouTube channel - Creating captivating copywritings, including video title, descriptions and timestamps - Creating the right tags for the right target audience and to publish them according to the agency's schedule. - Managing the company's publications through the YouTube channel - Creating captivating copywritings, including video title, descriptions and timestamps - Creating the right tags for the right target audience and to publish them according to the agency's schedule.



PT. Kim Vin Internasional

• Indonesia
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Digital Marketing Executive

  • Oct 2019 - Mar 2021

  - Creating concepts & plans for digital marketing activities & campaigns - Planning & creating monthly social media contents for the brands - Copywriting for contents on the brands' social media publications - Pro-actively connecting with C-levels, overviewing proposed digital marketing strategy & performance insights - Managing SEO & SEM for digital advertisements on multiple platforms (Google, Facebook, Instagram) and e-commerces - Coordinating and managing KOLs to support the campaigns from shortlisting to final delivery of the brief given - Working closely with brand marketing and design team on the delivery output of the campaigns on the digital platform



Media Televisi Indonesia, PT ( METRO TV )

• Indonesia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Fashion Stylist

  • Apr 2017 - May 2018

  - Creating and proposing style concepts that are suitable to Metro TVs brand image for each program. - Assign what kind of looks that are suitable to the talents - Managing the wardrobe assortments and availability - Create partnerships with fashion brands, designers and sponsors - Manage the on-field wardrobe team and keep them in track with the company's styling points. - Creating and proposing style concepts that are suitable to Metro TVs brand image for each program. - Assign what kind of looks that are suitable to the talents - Managing the wardrobe assortments and availability - Create partnerships with fashion brands, designers and sponsors - Manage the on-field wardrobe team and keep them in track with the company's styling points.



Sebastian Gunawan

• Marketing Executive

  • Sep 2016 - Jan 2017

  - Build communication with business partners - To handle public relations activities to the medias and customers - Creating and executing marketing plans along with the C-Levels - Create monthly social media plans - Organizing promotional events such as fashion shows, new store launch, etc. - Build communication with business partners - To handle public relations activities to the medias and customers - Creating and executing marketing plans along with the C-Levels - Create monthly social media plans - Organizing promotional events such as fashion shows, new store launch, etc.



Zeemi.tv

• Content / Partnership Intern

  • Mar 2015 - May 2015

  - To manage and overview the website's content - Analysing the website's growth and performance through the users - Initiate collaborations & make partnerships with labels, agencies, or individual public figures, to get them to use Zeemi.tv platform as the extension of their social media marketing activity. - Managing communities within the website and providing interesting contents. - To manage and overview the website's content - Analysing the website's growth and performance through the users - Initiate collaborations & make partnerships with labels, agencies, or individual public figures, to get them to use Zeemi.tv platform as the extension of their social media marketing activity. - Managing communities within the website and providing interesting contents.