Experience

Mooilux

• Indonesia
• Media Production
• 1 - 100 Employee

• Social Media Specialist

  • May 2022 - Present

  - Introducing 1o1, priority listing, and content guidelines for social media team.- Create analytics and strategy for content planning.- Managing Facebook Ads.- Handling and maintaining clients with diverse categories (automotive, social media platforms, community, fnb, local brand). - Responsible for social media team in implementing client's marketing strategy.- Update and keep on track with the latest trend.

• Content Specialist

  • Mar 2022 - May 2022

  - Create content & strategy- Assist in content quality control

• Content Writer

  • Mar 2022 - Mar 2022



Decathlon Indonesia

• Indonesia
• Retail
• 200 - 300 Employee

• Social Media

  • Mar 2021 - Jun 2021

  - Analyzing @decathlonindonesia's Instagram audience to develop consumer insights. - Creating Instagram benchmark analytics. - Creating briefs and handling KOL. - Initiate qualitative ways of analytics. Communicate, summarize, and implement to the daily content (result: social media conversion increased 200%). - Planning on TikTok and Instagram weekly content. Reach increased to 388.8% in the fourth week of May 2021. - Initiating community relations to create external bonds. It increased Decathlon's social media traffic and events (result: 250+ participants in communities were reached)



Shopee

• Retail
• 1 - 100 Employee

• Marketing

  • Feb 2021 - Mar 2021

  - Tracking the flow of daily, weekly, and monthly campaign day to day - Assisting ShopeeFeed User acquisition and retention program - Assisting ShopeeFeed daily, weekly, and monthly campaign - Creating creative communications asstes for ShopeeFeed Campign such as design for ShopeeFeed story and post, all campaign's landing page, and banner. - Analyzing data for ShopeeFeed campaign performance and processing into post-mortem campaign performance. - Tracking the flow of daily, weekly, and monthly campaign day to day - Assisting ShopeeFeed User acquisition and retention program - Assisting ShopeeFeed daily, weekly, and monthly campaign - Creating creative communications asstes for ShopeeFeed Campign such as design for ShopeeFeed story and post, all campaign's landing page, and banner. - Analyzing data for ShopeeFeed campaign performance and processing into post-mortem campaign performance.



SIRCLO

• Indonesia
• IT Services and IT Consulting
• 700 & Above Employee

• User Success

  • Jul 2020 - Dec 2020

  Initiate TikTok project for user's brand awareness. Assisting SIRCLO user success story project for social media & public relations needs. Making marketing strategy and campaign planning. Creating creatives communications for User Success program such as design for banner and summarize the success story results. Making connections with partners for consumers satisfaction purposes. Assisting User Success data on user profiling & weekly Intranet updates. Initiate TikTok project for user's brand awareness. Assisting SIRCLO user success story project for social media & public relations needs. Making marketing strategy and campaign planning. Creating creatives communications for User Success program such as design for banner and summarize the success story results. Making connections with partners for consumers satisfaction purposes. Assisting User Success data on user profiling & weekly Intranet updates.



BeyondHash

• United States
• Financial Services
• 1 - 100 Employee

• Content Marketing

  • Oct 2018 - Sep 2019

  BeyondHash is an advertising & influencer agency that create marketing campaign for brands. Kindly check their IG @beyondhash or beyondhash.co/ . BeyondHash is an advertising & influencer agency that create marketing campaign for brands. Kindly check their IG @beyondhash or beyondhash.co/ .