Experience

Pancentric Digital

• United Kingdom
• Design Services
• 1 - 100 Employee

• Head of Marketing

  • Aug 2022 - Present

  Head up all marketing activities and strategy across Pancentric's portfolio of digital solutions, including intranet software (Hub), email marketing solution (Enabler), and InsurTech platform (Go-Insur). - Manage and optimise all marketing channels, including organic, paid search, social and referral channels, to broaden brand awareness, drive continual lead generation and growth of Pancentric's brands. - Analyse and optimise Pancentric's (and associated brands') presence online, with… Show more Head up all marketing activities and strategy across Pancentric's portfolio of digital solutions, including intranet software (Hub), email marketing solution (Enabler), and InsurTech platform (Go-Insur). - Manage and optimise all marketing channels, including organic, paid search, social and referral channels, to broaden brand awareness, drive continual lead generation and growth of Pancentric's brands. - Analyse and optimise Pancentric's (and associated brands') presence online, with continual search engine optimisation and content creation, to position Pancentric's brands and content at the forefront of their respective marketplaces. - Analysing of lead generation pathways, and delivering strategies to optimise channels to deliver higher growth and revenue from highly qualified leads. - Managing the sales cycle and pipeline of all enquiries. - Oversee the management of Business Development Relationship Executive. - Create and deliver all sales and supporting materials. - Design and manage the websites for Pancentric and associated brands. - Reporting and analysis of all marketing and brand performance, including in-depth competitor analysis, and initiating strategies to highlight necessary changes to win potential gains in the marketplace for Pancentric's brands.

• Product Marketing Manager

  • Oct 2016 - Present

  London, United Kingdom Manage the digital marketing Pancentric's business communications solutions, The Hub (intelligent intranet software - hub.pancentric.com) and Enabler Mail (enterprise email marketing solution - enabermail.com), responsible for PPC campaigns, social media management, email marketing, copywriting and website management. Core focus is on building B2B customer acquisition and nurture, as well brand development through competitor analysis, consumer data analysis and creative development of… Show more Manage the digital marketing Pancentric's business communications solutions, The Hub (intelligent intranet software - hub.pancentric.com) and Enabler Mail (enterprise email marketing solution - enabermail.com), responsible for PPC campaigns, social media management, email marketing, copywriting and website management. Core focus is on building B2B customer acquisition and nurture, as well brand development through competitor analysis, consumer data analysis and creative development of collateral.



PDL Finance Ltd (t/a Mr Lender)

• Digital Marketing Executive

  • Jan 2015 - Sep 2016

  Loughton - Design and manage optimised digital marketing campaigns via email and mobile, focusing around B2C retention. Increased customer engagement through marketing campaigns that consistently outperform industry averages for open rates and funded loan conversion. - Social media management - planning and designing content and analysing performance across the company's various social platforms (Facebook, Twitter, Google+ and Instagram). - Analyse and report on customer demographics… Show more - Design and manage optimised digital marketing campaigns via email and mobile, focusing around B2C retention. Increased customer engagement through marketing campaigns that consistently outperform industry averages for open rates and funded loan conversion. - Social media management - planning and designing content and analysing performance across the company's various social platforms (Facebook, Twitter, Google+ and Instagram). - Analyse and report on customer demographics through both website traffic and active customers to help generate customer profiles and structure future marketing content. - Use Google Analytics to analyse website traffic acquisition and visitor behaviour, helping to track key areas for improvement and key times of year to target consumers gauging from visitor numbers. - Designed and manage the company's intranet site, coming up with innovative and creative solutions to improve employee communications and internal company processes. - Using a WiX platform, designed and built a website for the launch of the company's charity Lenderhand (lenderhand.org). - Using Adobe Creative Suite to design slick, modern adverts, leaflets, brochures and other hardcopy marketing material for the business. Show less



Zinc Arts

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Marketing Co-ordinator

  • Nov 2011 - Jan 2015

  Chipping Ongar, Essex Moved into this newly created position after a complete rebranding and restructuring of the organisation. Manage all digital and offline marketing platforms, integrating strategies and produce all publicity material, promoting the Arts Centre facilities and funded programmes. Key Roles and Achievements: - Highly experienced at content creation and management using CMS and SEO. - Skilled at utilising Google Analytics data to track, report and optimise the performance of websites… Show more Moved into this newly created position after a complete rebranding and restructuring of the organisation. Manage all digital and offline marketing platforms, integrating strategies and produce all publicity material, promoting the Arts Centre facilities and funded programmes. Key Roles and Achievements: - Highly experienced at content creation and management using CMS and SEO. - Skilled at utilising Google Analytics data to track, report and optimise the performance of websites and integrated digital marketing campaigns. Site and content optimisation has increased traffic and user engagement with Zinc Arts' key webpages by over 400%. - Experienced at designing content and managing targeted HTML email campaigns using segmented lists and scheduling. E-campaigns have generated over £30,000 ROI. - Skilled at copywriting engaging online content and editorial for third sector and educational publications, promoting facilities, events and programmes. - Experienced at using Adobe Photoshop and Illustrator to design artwork for all digital and offline marketing material, including brochures, adverts and building signage. - Skilled at social media management, increasing user engagement and online reach. - Line manage the new Marketing Assistant, providing support and tuition.

• Project Administrator

  • Apr 2010 - Oct 2011

  Chipping Ongar Conducted arts administration and data management for large funding contracts, including BBC Children in Need and four Skills Funding Agency contracts worth £1.2 million. Key Roles and Achievements: - Highly skilled at database management, utilising MS Access and Excel. - Implemented new monitoring and evaluation systems that improved the recording and achieving of set funding targets. - Saved Zinc Arts over £40,000 in an SFA audit, where my new procedures and meticulous… Show more Conducted arts administration and data management for large funding contracts, including BBC Children in Need and four Skills Funding Agency contracts worth £1.2 million. Key Roles and Achievements: - Highly skilled at database management, utilising MS Access and Excel. - Implemented new monitoring and evaluation systems that improved the recording and achieving of set funding targets. - Saved Zinc Arts over £40,000 in an SFA audit, where my new procedures and meticulous work ethic corrected previously inaccurate recorded data. - Managed and audited external partner organisations across the Eastern Region. - Office management and improvement of office systems. - Active member of both the Health and Safety and Quality Assurance Committees. - Successfully line managed employees, assisting them with their personal development.



STREAM ARTS LIMITED

• United Kingdom
• Performing Arts

• Administrative Assistant

  • Jul 2009 - Apr 2010

  Greenwich, London After completing the volunteer placement I was offered a paid position, assisting with front of house administration and maintaining key operations and systems. Key Achievements: - Devised a new system for monitoring project statistics, collecting more detailed quantitative data on participants which assisted in obtaining funding KPIs. - Database management. - In charge of office purchases and maintaining office supplies. - Vastly improved the archiving and filing… Show more After completing the volunteer placement I was offered a paid position, assisting with front of house administration and maintaining key operations and systems. Key Achievements: - Devised a new system for monitoring project statistics, collecting more detailed quantitative data on participants which assisted in obtaining funding KPIs. - Database management. - In charge of office purchases and maintaining office supplies. - Vastly improved the archiving and filing systems. - Responsible for the maintenance and installation of all office and ICT systems. Show less