Experience

Robertson LLP

• Canada
• Legal Services
• 1 - 100 Employee

• • Jun 2022 - Present

  - Developed and executed firms annual and long term business strategies, as well as expansion plans- Developed and monitored annual budget, tracked targets, forecasts and cash flow- Managed resources, including attraction, retention, development of personnel- Sourced strategic partnerships through marketing and sponsorships to drive growth and revenue- Represented the company in negotiations with clients, referrers, vendors and partners- Acted as the public speaker and public relations representative Show less

• • May 2021 - Mar 2023

  - Planning, development, implementation of fulsome B2B and B2C marketing and communications initiatives- Content, design and dissemination of digital campaigns- Increased Firm's revenue through targeted partnerships and digital presence allowing Firms growth of 50% in 16 months- Developed and executed annual plans and budgets- Increased community brand awareness through strategic partnerships, sponsorships and donations- Responsible for firms HR and office operations function



Mayfair Diagnostics

• Canada
• Medical Practices
• 100 - 200 Employee

• Strategist, Engagement

  • Sep 2017 - May 2021

  - Developed and implemented inaugural Community Investment, partnership strategy and program - Sourced and counselled executive team on partnerships - Developed and managed activation and marketing campaigns tied to partnerships - Developed and managed employee volunteer program and engagement - Developed and implemented first annual employee giving campaign - Managed employee and community focused social media and advertising portfolio - Increased community brand awareness year over year Show less



Clare Sheerin Consulting

• Calgary, Alberta, Canada

• Owner

  • Sep 2015 - Apr 2021

  A boutique Public Affairs firm focused on integrative communication strategies to share your mission, vision and values; linking your stakeholders directly to your organization. Focused on building integrative communication, marketing and social investment strategies. Areas of focus; - Corporate communication - Corporate citizenship programs - Sponsorship and digital marketing - Employee engagement - Event development and management A boutique Public Affairs firm focused on integrative communication strategies to share your mission, vision and values; linking your stakeholders directly to your organization. Focused on building integrative communication, marketing and social investment strategies. Areas of focus; - Corporate communication - Corporate citizenship programs - Sponsorship and digital marketing - Employee engagement - Event development and management



Calgary Philharmonic Orchestra

• Canada
• Performing Arts
• 1 - 100 Employee

• Director, Development

  • May 2014 - Sep 2015

  - Responsible for raising 40% of operating budget, led development team - Partnership sourcing and development to secure funding - Stakeholder communications - Reporting to board, internal foundation, investors, community stakeholders, donors and sponsors - Stakeholder consultation to develop community programming - Increased brand awareness/profile through community programming, special events and partnerships - Responsible for raising 40% of operating budget, led development team - Partnership sourcing and development to secure funding - Stakeholder communications - Reporting to board, internal foundation, investors, community stakeholders, donors and sponsors - Stakeholder consultation to develop community programming - Increased brand awareness/profile through community programming, special events and partnerships



Husky Energy

• Canada
• Oil and Gas
• 700 & Above Employee

• Senior Advisor, Community Investment

  • May 2012 - Feb 2014

  - Managed international Community Investment program, including corporate and site teams - Created inaugural employee giving campaign, Husky Has Heart raising $1M in its first year - Sourced strategic partnerships/investments to address business needs, risk mitigation and brand awareness - Planned strategic activations for each partnership - Responsible for employee engagement activation - Developed inaugural annual report to the community - Managed international Community Investment program, including corporate and site teams - Created inaugural employee giving campaign, Husky Has Heart raising $1M in its first year - Sourced strategic partnerships/investments to address business needs, risk mitigation and brand awareness - Planned strategic activations for each partnership - Responsible for employee engagement activation - Developed inaugural annual report to the community



Viterra Canada

• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Advisor, Sponsorship Marketing

  • Sep 2011 - May 2012

  Prior to Viterra being purchased: - Developed global Social Investment strategy and program - Launched Canadian program prior to sale of company - Created, managed and executed internal/external corporate events- sponsorships, trade shows, AGM, conferences, employee recognition Prior to Viterra being purchased: - Developed global Social Investment strategy and program - Launched Canadian program prior to sale of company - Created, managed and executed internal/external corporate events- sponsorships, trade shows, AGM, conferences, employee recognition



TransAlta

• Canada
• Utilities
• 700 & Above Employee

• • Oct 2010 - Sep 2011

  • Developed and executed company-wide internal communications plans/activities, including internal articles, newsletters, website content, president’s town halls and annual awards program. • Managed Calgary Stampede Champion level sponsorship – sponsorship activation, including internal and external stakeholder hosting program and employee/retiree events. • Re-launched TransAlta’s online store and overall corporate merchandise branding, North America. Highlights include:• Recipient of the 2011 TransAlta Presidents Award for Environmental leadership.• Planned and executed five international employee events to celebrate TransAlta’s Centennial. Show less

• • Oct 2009 - Oct 2010

  • Managed Community Investment Program, from identifying key relationships through to partnership activation. • Collaborated with and provided communications support to international plant sites. • Developed communication plans, news releases, media advisories, brochures, speeches, external web content, employee portal and team SharePoint site content. Highlights include:• Developed and managed 2010 United Way Campaign, exceeding fundraising goals for fourth consecutive year. • Developed and administered company-wide community volunteer program, including metrics and reporting. Show less



TransAlta Corporation

• Calgary, Canada Area

• Coordinator - Investor Relations

  • Apr 2006 - Jan 2009

  • Responsible for planning and execution of corporate events, including the AGM, Investor events, executive retreats and team building activities. • Managed team budget, operating and discretionary. • Maintained Investor Relations external website, investor materials and news release distribution. Highlights include: • Managed 2007, 2008 and 2009 United Way Campaign, exceeding corporate fundraising goals. • Co-founded the Eco-Action Team – employee volunteers with an interest in educating and engaging fellow employees to take action that leads to positive change. Show less