Experience

The Economist

• United Kingdom
• Newspaper Publishing
• 700 & Above Employee

• Senior Digital Project Manager

  • Aug 2022 - Present



Flipside Group

• United Kingdom
• Software Development
• 1 - 100 Employee

• Senior Digital Project Manager

  • Dec 2021 - Jul 2022

  Leading the delivery of content for global marketing toolkits, for GSK global within short timescales. Including the creative production and delivery of eCommerce, digital and social campaign video assets with correlating global marketing deployment toolkits for Fenistil and Abreva. Managing cross-functional third party, internal and client teams through to successful deliveries. Leading the delivery of content for global marketing toolkits, for GSK global within short timescales. Including the creative production and delivery of eCommerce, digital and social campaign video assets with correlating global marketing deployment toolkits for Fenistil and Abreva. Managing cross-functional third party, internal and client teams through to successful deliveries.



Karmarama

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Creative Producer

  • Jan 2021 - Dec 2021

  Clients: Honda, Lidl, Confused, Plusnet, Shell, Diageo, Doconomy and Arla. Leading the delivery of a variety of strategic creative campaigns and projects Clients: Honda, Lidl, Confused, Plusnet, Shell, Diageo, Doconomy and Arla. Leading the delivery of a variety of strategic creative campaigns and projects



Flipside Group

• United Kingdom
• Software Development
• 1 - 100 Employee

• Senior Digital Project Manager

  • Apr 2019 - Jan 2021

  Clients: Public Heath England/BetterHealth, Adobe, Clé de Peau Beauté, Uncommon, Mastercard, Getac, Normandy Memorial Trust, Praxity and Splunk. Managing a variety of strategic digital projects including a recent mobile app delivery for Public Health England – Better Health. Working closely with the key client stakeholders, to gain a deep understanding of business requirements and priorities to deliver effective client solutions. Continuously driving forwards the product roadmap to meet client’s short-and long-term business needs. Leading cross-functional internal and client teams to deliver successful solutions. Projects include: mobile app and website builds, virtual conferences, digital content mapping strategies, pitch presentations, social consumer campaigns (LinkedIn, Twitter, Instagram), digital campaigns (multimedia and GDN), Google AdWords/PPC, lead-generation campaigns. Key achievements: Better Health – 12 Week Weight-loss programme app, The Normandy Memorial Trust’s Digital Visitor Experience app set up and Praxity Virtual Global Conference.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Director (Freelance)

  • Mar 2019 - Mar 2019

  Boots Advantage Card re-brand and Loyalty Programme Comms Boots Advantage Card re-brand and Loyalty Programme Comms



Keko London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director (Freelance)

  • Jan 2019 - Feb 2019

  Bentley Motors Bentley Motors



STEEL London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Feb 2018 - Dec 2018

  giffgaff gameplan giffgaff gameplan



Virgin Media Business

• United Kingdom
• Telecommunications
• 500 - 600 Employee

• Senior Producer - Brand, Social & Content Team (Freelance)

  • Jul 2017 - Dec 2017



VCCP ME LIMITED

• Advertising Services

• Senior Account Director (Freelance)

  • Feb 2017 - Jun 2017

  Canon- CRM & Acquisition Canon- CRM & Acquisition



LIDA

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director (Freelance)

  • May 2016 - Sep 2016

  Responsible for the planning and development of Royal Mail’s acquisition, social, B2B, and CRM creative campaigns in line with a new brand positioning and product launches. Daily client liaison, team management and inter-agency working required to ensure alignment and smooth delivery of agency work across the board. An integral part of the role was to optimise campaign briefs and presentations to drive business forward. Responsible for the planning and development of Royal Mail’s acquisition, social, B2B, and CRM creative campaigns in line with a new brand positioning and product launches. Daily client liaison, team management and inter-agency working required to ensure alignment and smooth delivery of agency work across the board. An integral part of the role was to optimise campaign briefs and presentations to drive business forward.



Maternity leave

• Financial Services
• 300 - 400 Employee

• Maternity leave

  • Feb 2015 - Mar 2016



Partners Andrews Aldridge

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director (Freelance)

  • Aug 2014 - Feb 2015

  Overseeing NOW TV’s acquisition strands, including creative development, testing, analysis and recommendations. Bringing ATL comms through the line: DRTV, Digital & mobile prospecting, Social, Consoles, Press, Inserts, POS & Doordrops Overseeing NOW TV’s acquisition strands, including creative development, testing, analysis and recommendations. Bringing ATL comms through the line: DRTV, Digital & mobile prospecting, Social, Consoles, Press, Inserts, POS & Doordrops



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Group Account Director (Freelance)

  • Feb 2014 - Aug 2014

  Overseeing brand development and Design/UX for a new digital brand launch Overseeing brand development and Design/UX for a new digital brand launch



Them London

• Advertising Services
• 1 - 100 Employee

• Account Director (Freelance)

  • Oct 2013 - Feb 2014

  Tasked to recruit and build an account management team, set up processes and ways of working with Mitchells & Butler teams to manage and develop integrated campaigns including: web migration projects, search platforms, eCRM, social and POS. This included brand positioning proposition and creative development work to re-launch pub brands. Tasked to recruit and build an account management team, set up processes and ways of working with Mitchells & Butler teams to manage and develop integrated campaigns including: web migration projects, search platforms, eCRM, social and POS. This included brand positioning proposition and creative development work to re-launch pub brands.



Spark44

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Account Director - Website Content (Freelance)

  • Oct 2012 - Sep 2013

  Overseeing content delivery for Jaguar's new UK website - The Jaguar Digital Experience – www.jaguar.co.uk - this was the blueprint site for global roll out. I was responsible for key stakeholder management and the development of a Content Management process to ensure the creation and approval of over 3000 assets and associated copy for the new website. This included video, for multi-screen compatibility – reformatting to cater for mobile, tablet and desktop devices. I was responsible for overseeing content creation and delivery for supply to website authors and build agencies for crafting the website for UAT. Ultimately the systems and processes put in place, enabled the team and I to oversee content collation, QA, delivery and UAT every step of the way, ensuring the timely delivery of a beautiful website. The successful launch of JDX UK has secured the roll out of the site globally in over 30 countries. I was involved in the planning process for deployment and localisation of the site globally.



Proximity London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager (Freelance)

  • Jun 2011 - Sep 2012

  Planning and development of digital & social media strategies for Braun female beauty & male grooming products to produce integrated global toolkits for local market implementation. One of the first to launch on Braun’s You Tube channel is www.global.braun.com/youtube/silk-epil/ Management and implementation of Great Ormond Street direct marketing fund raising through targeted donor acquisition and retention direct mailing packs. Management and delivery of Shell’s Point of Sale items and monthly marketing magazine for forecourts. Management and development of Acquisition Direct Response communications for Aviva.



Department of Health

• Maternal & Infant Nutrition Policy Communications Manager (Freelance)

  • Apr 2010 - Dec 2010

  Planning, delivery and implementation of strategies including merging and rebranding the Breastfeeding website with NHS Choices.Management of press releases, communications & the organisation of key stakeholder events.Cross-departmental/agency communications work carried out with partners including working with Start4Life communications team, Midwifery & Maternity team.

• 5 A DAY Policy Communications Manager (Freelance)

  • Mar 2009 - Mar 2010

  Planning, delivery and implementation of strategies including a rebrand of the 5 A DAY website to merge with NHS choices www.nhs.uk/livewell/5aday Cross-departmental/agency communications work carried out with partners including working with Change4Life communications team, Department for Environment, Food & Rural Affairs & The Food Standards Agency.



EHS Brann

• Advertising Services
• 1 - 100 Employee

• Account Director (Freelance)

  • Jun 2008 - Mar 2009

  Planning and development of a strategic communications plan for DH to reduce the rise in obesity in the UK. Development of the first public facing Change4Life (C4L) leaflet ‘As easy as 1,2,3’ helping communicate DH’s 7 key behaviour changes required in order to maintain a healthy weight. Planning and development of a strategic communications plan for DH to reduce the rise in obesity in the UK. Development of the first public facing Change4Life (C4L) leaflet ‘As easy as 1,2,3’ helping communicate DH’s 7 key behaviour changes required in order to maintain a healthy weight.



The Commmunications Agency

• Senior Account Manager (Freelance)

  • Jun 2007 - May 2008

  Development of complex DM campaigns to assist RBS & NatWest banks in increasing subscription to their ISA products. Development of complex DM campaigns to assist RBS & NatWest banks in increasing subscription to their ISA products.



Sharpen Troughton Owens Response

• London, United Kingdom

• Account Manager

  • Jul 2004 - May 2007

  Managed the delivery of Manchester United’s first ever interactive viral campaign. Delivered the re-brand of Dolland & Aitchison’s DM/CRM programme and complex DM pieces for BSkyB. Other accounts worked on included: BT, Iveco, Viking River Cruises & AXA Managed the delivery of Manchester United’s first ever interactive viral campaign. Delivered the re-brand of Dolland & Aitchison’s DM/CRM programme and complex DM pieces for BSkyB. Other accounts worked on included: BT, Iveco, Viking River Cruises & AXA