Experience

EquaCare Pty Ltd

• Australia
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Managing Director

  • Jan 2020 - Present

  Tailored Animal Health Solutions. Animal Pharmaceutical Manufacturer. Equestrian Lifestyle Products. Private Label Specialist. Product Distribution. We have over 60 years of combined experience in the Horse Racing, Pleasure Horse, Companion Animal and Camel Industries. Tailored Animal Health Solutions. Animal Pharmaceutical Manufacturer. Equestrian Lifestyle Products. Private Label Specialist. Product Distribution. We have over 60 years of combined experience in the Horse Racing, Pleasure Horse, Companion Animal and Camel Industries.



Goldners Horse Transport

• Australia
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Chief Executive Officer

  • May 2018 - May 2021

  J.G. Goldner Pty Ltd (Goldners) is Australia's best provider of thoroughbred transport services, established in 1945 Australia’s most demanding owners swear by Goldners because we sweat the small things that make a big difference to you and your horse. We pride ourselves on the most professional drivers, highly skilled managers and schedulers, the newest and safest trucks, and modern, supervised stables while in transit. Company details Website http://www.goldners.com.au Year founded 1945 Company type Privately Held Company size 40-60 employees -Responsible for the day to day running’s of the business which services the Thoroughbred Racing Industry, along with the pleasure horse market. -Communicating on behalf of the company, with shareholders, government entities, and clients. -Leading the development of the company's short- and long-term strategy. Creating and implementing the company’s vision, mission and culture. Major clients include; Darley/Godolphin, Arrowfield, Coolmore, Segenhoe, Vinery, Woodside, Chris Waller Racing, John O'Shea Racing, Mark Newnham Racing, Freedman Brothers Racing, Team Moore Racing, Racing VIC, Racing NSW, ATC, IRT, NZB, the majority of trainers at all metro and provincial racetracks throughout NSW, QLD, VIC and SA.



Biocel Australia Pty Ltd

• Double Bay

• Chief Executive Officer

  • Feb 2017 - Apr 2018

  Animal Nutraceuticals and third party distribution CEO of Biocel Australia reporting directly to the Board. Biocel Australia is an Australian owned company manufacturing animal nutraceuticals for distribution worldwide. This role included but was not limited by the following; Sourced, nurtured and developed customer base Sourcing of current office and staff. Writing, developing and bringing the current business model to fruition. Created and implemented business culture. Wrote company policies, staff employment documentation, company hand book and company trading agreements. Developed products for sale, from formulation, artwork design, forecasts, manufacture, distribution and sales. Travelled to source and set up distributors Managed all staff from sales through to finance. Set sales budgets and KPIs



AIRR Pty Ltd

• Sydney, Australia

• Sales and Operations Manager

  • Jul 2012 - Nov 2016

  Established complete customer base. Managed all customer accounts to an exceptional standard. Exceeded sales and profit KPI's. Maintained supplier relationships. Recruitment and management of all staff. Created Policies and Procedures for an efficient workplace. Provided clear and decisive leadership through an inclusive and democratic management style. Identified growth opportunities with new and existing customers. Identified new potential market segments Monitored competitor activity and leading market trends. Identified and recommended opportunities to improve current business practices and procedures. Liaised with financial controllers regarding overdue debtors, including the gathering of financial information and developing payment plans when required. Managed all staff to a high professional level.



Nature Vet

• Veterinary
• 1 - 100 Employee

• Sales and Marketing Manager

  • Jan 2003 - Mar 2011

  Marketing Manager for leading Animal Pharmaceutical company. Directed and coordinated marketing activities and policies to promote products and services. Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations. Developed pricing strategies while balancing firm objectives with customer satisfaction maximization. Initiated market research studies and analysed findings. Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services. Completed quarterly forecasting and monthly financial reviews. Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission. Coordinated and participated in promotional activities and trade shows. Collaborated with developers, advertisers and production managers to market products and services. Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities. Coordinated art and graphics creation for effective merchandising. Preserved brand integrity by monitoring the consistency and quality of marketing content. Travelled Nationally and Internationally to meet with customers and deliver clear company messages.



Nature Vet Pty Ltd

• OTC Product Manager

  • Apr 2003 - May 2006

  Responsible for providing the sales team with the necessary technical expertise.Responsible for new product development and launch.Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids.Responsible for preparing product forecasts.Liaise with the advertising agency regarding the product campaign including journaladvertising, direct mail and conferences.

• Sales Representative

  • Jan 2003 - Apr 2003

  Visited clients to demonstrate use of products, show samples and take ordersEstablished customer's needs, explained and demonstrated products to them, which involvedproviding technical descriptions of products and how they may be usedQuoted and negotiated prices and credit termsCarried out formal presentations of products using videos and other training aids,attended conferences and organised product displaysWorked on telemarketing campaignsExceeded all sales targets and budgets



Chris Waller Racing

• Australia
• Spectator Sports
• 1 - 100 Employee

• Track Rider

  • Apr 2000 - Jun 2003

  Thoroughbred racing, track work rider Followed exercise training programmes laid out by the horse trainer Walk, trot, canter and gallop horses regularly, according to the training programme. Exercised up to 10 horses per morning. Reported to the trainer on the horse's progress and performance Monitored horse's health and temperament and reported signs of injury and illness Performed stable duties such as washing, feeding, swimming and saddling horses. Liaised with the stables vet, managed and treated injured horses



Horseland Llc

• United States
• Computer Games

• Manager

  • Aug 1997 - Dec 2002

  Store Manager Qualified Saddle Fitter During my time at Horseland I also started the first ever mobile saddle fitting service. I designed a new business plan which involved servicing customers at their homes, so their saddles could be fitted correctly to their horses and the customer had the ability to "try before they buy". This business is now National and a service in which most saddleries now offer. Managed the day to day running's of a busy retail outlet. In charge of ordering all stock lines Completed quarterly forecasting and monthly financial reviews Coordinated and participated in promotional activities and trade shows. Directed the hiring, training and performance evaluations for sales staff and supervised their daily activities.