Experience

ODV Digital

• Marketing Services
• 1 - 100 Employee

• Founder / Director

  • Sep 2019 - Present

  We partner with, advise and support progressive political parties, campaign groups and activist organisations on how they can best use digital tools and strategies to bring positive change to our world. Drawing on experiences at Facebook and Google, through elections and referendums around the world and at home, we are motivated by the belief that digital campaigning can be a force for good, for democracy and society as a whole, assuming we work with good people. If you're good people and you'd like to team up, get in touch. Show less



AdBirds

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Global Director, Social Media

  • Sep 2019 - Present

  AdBirds combines former Google and Facebook employees working together across the globe to provide digital (performance) marketing services in more than 60 countries, customised to partners' needs. As both a former-Googler and former-Facebooker, I'm proud to lead the global social media team to include world-class expertise in Social Media marketing, including Facebook, Instagram and others, from e-commerce to brand-building and more. AdBirds combines former Google and Facebook employees working together across the globe to provide digital (performance) marketing services in more than 60 countries, customised to partners' needs. As both a former-Googler and former-Facebooker, I'm proud to lead the global social media team to include world-class expertise in Social Media marketing, including Facebook, Instagram and others, from e-commerce to brand-building and more.



Velikic.com

• Founder / Director

  • Oct 2020 - Nov 2022

  Velikic.com was a boutique digital marketing agency, delivering performance and brand salience for our clients on Facebook and Instagram. Formed organically as a response to the need for bespoke, no-nonsense paid social account management, our approach is different in that we really care about the success of your business. We don't believe in jargon or hype, just results. We have the humility to keep learning, with the ambition to always smash our goals. In order to re-prioritise and focus on our skill-sets, passions and the best ways to serve our clients, I decided to shutter the Velikic.com brand in November 2022. But please feel free to get in touch if you'd like to discuss how ODV Digital, AdBirds, or our partner agencies could help you achieve your digital marketing goals. Show less



Facebook

• India
• Banking

• Government & Politics Client Partner

  • Feb 2017 - Jul 2019

  Founded the Government and Politics Marketing Solutions team, driving ambitious growth. Established and maintained trusting relationships with Political parties and Government stakeholders, in Downing St and cross-Department, based on performance, commitment and integrity. Steered advertising response to geopolitical challenges and security crises. Led Facebook Marketing for snap UK Election, leveraging cross-functional global network including Public Policy, Business Integrity, Marketing Science, Communications, etc. Show less

• Client Solutions Manager - Politics & Elections

  • Nov 2013 - Jan 2017

  Founded and shipped Politics and Elections Marketing Solutions for EMEA, incl. the UK, Ireland, Netherlands, Spain, Germany, Australia and the EU. Advised and supported parties and campaigns across the political spectrum in their Facebook page and advertising strategy. Provided troubleshooting solutions to key political stakeholders across EMEA. Delivered trainings to government ministers, elections candidates and party digital teams, lead strategy sessions on party and campaign voice, and drove content and media planning initiatives. Show less

• Client Solutions Manager - Ecommerce & Entertainment

  • Nov 2013 - Jan 2017

  Supported clients from the traditional risk averse (the BBC) to the dynamic digital (Spotify and Netflix) in media strategy, creative development, brand identity, DR and measurement. Guided campaigns to shift the needle on consumer sentiment, reaching previously-untapped audiences, and driving down CPAs while delivering exponential volume.

• Principal, Media Solutions

  • Mar 2010 - Oct 2013

  Managed advertising accounts for top tier UK clients, delivering premium advertising campaigns accurately and efficiently; particular expertise in CPG and Charity / Non-profit. Interviewed, trained and mentored new hires. Developed a peer-based performance support metric to improve accuracy, feedback and recognition.



OSCE

• Austria
• International Affairs
• 700 & Above Employee

• Human Rights & Democratisation Officer, Mission in Kosovo

  • Aug 2007 - Sep 2009

  Leading a team of Human Rights Assistants, we monitored municipal and governmental policies and activities to improve compliance with international human rights standards and principles of good governance. Wrote, delivered and analysed projects and reports to improve adherence to human rights standards. Built relationships with international & local governmental and NGO actors, including the military, UN and EU. Provided training and feedback to local government on the implementation of policies for minorities. Managed the wider Communities Team (of 8) as Acting Senior for several months. Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Online Advertising Coordinator

  • Jun 2004 - Sep 2005

  Managed client campaigns to ensure high and sustained ROI, consistently exceeding accuracy and efficiency targets .

• Grants European Lead

  • Jun 2004 - Sep 2005

  Initiated, launched and led the Google Grants programme for non-profits in Europe.