Clare MacLeod
Marketing Manager at St John's Foundation- Claim this Profile
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Bio
Richard Sawyer
Clare project managed a brochure for the Institute from conception to delivery. She liaised with all departments seamlessly and was instrumental in understanding the requirement, and developing the content in a professional and amiable way. She works very well under pressure and helped us meet every deadline and produced something we are very proud of. I wouldn’t hesitate to recommend her for a project in the future and hope to work with her again.
LinkedIn User
What a find. A marketing professional who is expert, patient and a talented project manager. I had delayed writing my website for 9 years because I couldn't find someone who asked the right questions to understand my business before coming up with a sales and marketing plan. Clare carried out inbound marketing work to analyse the CM Consulting 'buyer persona' and ‘buyer journey’ to create targeted sales and marketing effort on time and in budget. She is a delight to work with and an excellent team player. I have no hesitation in recommending Clare, she'd be an asset to any business that she chose to work with.
Richard Sawyer
Clare project managed a brochure for the Institute from conception to delivery. She liaised with all departments seamlessly and was instrumental in understanding the requirement, and developing the content in a professional and amiable way. She works very well under pressure and helped us meet every deadline and produced something we are very proud of. I wouldn’t hesitate to recommend her for a project in the future and hope to work with her again.
LinkedIn User
What a find. A marketing professional who is expert, patient and a talented project manager. I had delayed writing my website for 9 years because I couldn't find someone who asked the right questions to understand my business before coming up with a sales and marketing plan. Clare carried out inbound marketing work to analyse the CM Consulting 'buyer persona' and ‘buyer journey’ to create targeted sales and marketing effort on time and in budget. She is a delight to work with and an excellent team player. I have no hesitation in recommending Clare, she'd be an asset to any business that she chose to work with.
Richard Sawyer
Clare project managed a brochure for the Institute from conception to delivery. She liaised with all departments seamlessly and was instrumental in understanding the requirement, and developing the content in a professional and amiable way. She works very well under pressure and helped us meet every deadline and produced something we are very proud of. I wouldn’t hesitate to recommend her for a project in the future and hope to work with her again.
LinkedIn User
What a find. A marketing professional who is expert, patient and a talented project manager. I had delayed writing my website for 9 years because I couldn't find someone who asked the right questions to understand my business before coming up with a sales and marketing plan. Clare carried out inbound marketing work to analyse the CM Consulting 'buyer persona' and ‘buyer journey’ to create targeted sales and marketing effort on time and in budget. She is a delight to work with and an excellent team player. I have no hesitation in recommending Clare, she'd be an asset to any business that she chose to work with.
Richard Sawyer
Clare project managed a brochure for the Institute from conception to delivery. She liaised with all departments seamlessly and was instrumental in understanding the requirement, and developing the content in a professional and amiable way. She works very well under pressure and helped us meet every deadline and produced something we are very proud of. I wouldn’t hesitate to recommend her for a project in the future and hope to work with her again.
LinkedIn User
What a find. A marketing professional who is expert, patient and a talented project manager. I had delayed writing my website for 9 years because I couldn't find someone who asked the right questions to understand my business before coming up with a sales and marketing plan. Clare carried out inbound marketing work to analyse the CM Consulting 'buyer persona' and ‘buyer journey’ to create targeted sales and marketing effort on time and in budget. She is a delight to work with and an excellent team player. I have no hesitation in recommending Clare, she'd be an asset to any business that she chose to work with.
Credentials
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Content Marketing Certified
HubSpotOct, 2020- Sep, 2024 -
Inbound Marketing Certified
HubSpotJun, 2020- Sep, 2024 -
Social Media Certified
HubSpotJul, 2020- Sep, 2024 -
Principles of Great Copywriting
CIM | The Chartered Institute of Marketing -
Search Engine Marketing Principles
CIM | The Chartered Institute of Marketing
Experience
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St John's Foundation
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United Kingdom
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Philanthropic Fundraising Services
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100 - 200 Employee
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Marketing Manager
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Oct 2021 - Present
Developing and implementing St John’s Foundation and the House of St John’s marketing and communication objectives, and creating a strategy to support these. Ensuring a steady flow of thought leadership content that educates and informs stakeholders about the work of the Foundation, the issues we champion, and showcasing the impact we have.Overseeing the brand strategy for House of St John’s and St John’s Foundation and managing the digital presence of both (including two websites that are SEO optimised, 7 social media accounts, email campaigns etc) Managing the Marketing Assistant and ensuring smooth running of the day-to-do operations of the department. Responsible for the budget, and risk management of the department. Show less
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Digital Marketing Manager
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Oct 2020 - Oct 2021
Delivering high quality content across all St John’s digital channels that raises awareness of St John’s core services, strengthening the brand and engage our community with our vision and purpose.
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CM Consulting
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Professional Training and Coaching
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1 - 100 Employee
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Freelance Digital Marketing Manager
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Jul 2020 - Oct 2020
Developing a website strategy and overseeing the creation of a new website. Researching and analysing the ‘buyer persona’ and ‘buyer journey’ to create a targeted marketing effort and produce and manage a marketing plan and social media strategy for the newly launched website. Developing a website strategy and overseeing the creation of a new website. Researching and analysing the ‘buyer persona’ and ‘buyer journey’ to create a targeted marketing effort and produce and manage a marketing plan and social media strategy for the newly launched website.
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HFMA
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Marketing Manager
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Nov 2019 - Jul 2020
Creating and implementing integrated marketing campaigns that supported HFMA’s strategic objectives and delivering online and offline supporting marketing materials. Co-ordinating marketing efforts with stakeholders to support sales activities and generate leads, ensuring marketing efforts had targeted demographics.Responsible for sending marketing communications to over 15,000 members across a range of formats and scrutinizing and reporting on the effectiveness and engagement of these comms. Working closely with design agencies to ensure brand consistency across all produced material. Implementing email automation using Click Dimensions Software for CRM. Show less
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Digital Copywriter
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Nov 2018 - Nov 2019
Working directly with stakeholders to assess needs, develop concepts and agree on layouts. Managing editorial projects from start to finish under strict timescales, writing copy for diverse uses, including online marketing, offline ads and social media posts. Using a distinctive brand tone of voice across all formats and ensuring all online copy was optimised to support SEO/SEM strategies.
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Network Development Executive
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May 2017 - Nov 2018
Managing all aspects of the Provider Network, with over 200 NHS Trusts in its membership. Co-ordinating 10 high-level forums a year, as well as a national two-day conference attended by over 200 delegates, with an overall budget of £40,000. Producing a three day, high profile speaker programme for the HFMA Annual Conference. Using the Networks social media channels to promote events, drive delegate numbers up, publish news and engage with members.
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Events Coordinator
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Apr 2016 - May 2017
My responsibilities within this role included maintaining the Finance & Procurement Skills Development Networks. I would co-ordinate over 40 annual events for the Networks, including the West Midlands branch conference which was attended by over 350 delegates with an overall budget of £25,000. I managed two external NHS committee and the outputs from the work programmes. I used the Branch’s social media channels to captivate members with engaging posts that boosted delegate numbers for events.
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JuicePlus+
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Wellness and Fitness Services
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1 - 100 Employee
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Franchise Support & Social Media Executive
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Sep 2015 - Feb 2016
My responsibilities within this role included writing motivational social media content to inspire and enthuse franchise partners and assisting the events team at official Juice PLUS+ conferences. I also provided franchise partners with sales support. My responsibilities within this role included writing motivational social media content to inspire and enthuse franchise partners and assisting the events team at official Juice PLUS+ conferences. I also provided franchise partners with sales support.
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Virgin Experience Days
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United Kingdom
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Retail
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1 - 100 Employee
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Customer Service Executive
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Sep 2014 - May 2015
My responsibilities within this role included liaising with customers via email, telephone, and letters to resolve queries efficiently and effectively. I was also responsible for training new starters on a 1:1 basis. I left this position to go travelling from May - September 2015. My responsibilities within this role included liaising with customers via email, telephone, and letters to resolve queries efficiently and effectively. I was also responsible for training new starters on a 1:1 basis. I left this position to go travelling from May - September 2015.
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Education
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2011 - 2014
Southampton Solent University
Events Management, Events Management -
2004 - 2014
Newlands Girls School
Community
