Individual Giving Specialist

• Mar 2023 - Present

This new role on a 12-month FTC supports the Individual Giving team across a range of activity, with a particular focus on shaping and implementing the charity’s growing Emergency Appeal strategy. My remit includes: - Working with data, insight and supporter contact colleagues on strategic objectives, operational processes and innovation to improve campaign results, develop long-term supporter journeys and optimise life-time value. - Collaborating across the team to provide marketing expertise, identify opportunities for key audiences, and ensure effective communications to supporters. - Planning and delivering targeted cash appeals, regular giving campaigns, supporter journeys, engagement communications and acquisition through a variety of channels. Show less

Individual Giving Manager

• Aug 2022 - Mar 2023

• Developed the charity's individual giving programme including donor recruitment and development • Prepared budgets and worked on a 3-year strategy to generate £200k pa from cash appeals, regular gifts, In Memory, legacy, Facebook fundraising, raffle, lottery and online retail • Raised £50k from a content-rich, multi-channel, cross-organisation, match-funded Christmas appeal • Managed the transfer of the weekly lottery to a new supplier, including compliance requirements • Expanded the Will-writing service to include new solicitors, and grew the number of pledges with new marketing material and activity Show less

Senior Fundraiser - Individual Giving

• Jul 2021 - Aug 2022

A key role within the Hospice's income generation department, delivering high ROI campaigns and products including cash appeals, raffles, lottery and regular giving. Working closely with the Hospice's marketing, fundraising and frontline service teams to generate engaging content and build long-term, high-quality relationships with Hospice supporters. Raised £50k with an ROI of 6:1 through the hospice's Christmas Cash Appeal. A key role within the Hospice's income generation department, delivering high ROI campaigns and products including cash appeals, raffles, lottery and regular giving. Working closely with the Hospice's marketing, fundraising and frontline service teams to generate engaging content and build long-term, high-quality relationships with Hospice supporters. Raised £50k with an ROI of 6:1 through the hospice's Christmas Cash Appeal.

Legacy and In Memory Fundraiser

• Nov 2015 - Jul 2021

• A new role in the fundraising team with responsibility for generating legacy and in memory income, developing strategies and delivering key campaigns and events • Exceeded the income target for the charity’s Christmas appeal using direct mail, media coverage, social media, corporate sponsorship and supporter events • Increased income for the summer fundraising appeal with a similar multichannel campaign • Significantly increased year-on-year income for the Tree of Life appeal • Achieved a step change in OTS and income for the charity’s ‘Make a Will’ scheme with a multi-channel campaign including social media, direct marketing, web pages and media coverage • Introduced several new fundraising appeals • Refreshed and expanded the charity's range of fundraising material, photos and case studies Show less

Supporter Development Manager (Interim)

• Jun 2015 - Oct 2015

• A five-month interim role to cover a secondment in the donor retention team • Planned and delivered a telemarketing campaign to roll out a new Regular Giving product using a specialist agency • Mapped the Regular Giving welcome journey, created multi-channel content for it and made recommendations for streamlining processes and maximising ROI • Produced ad hoc direct marketing letters for emergency cash appeals • A five-month interim role to cover a secondment in the donor retention team • Planned and delivered a telemarketing campaign to roll out a new Regular Giving product using a specialist agency • Mapped the Regular Giving welcome journey, created multi-channel content for it and made recommendations for streamlining processes and maximising ROI • Produced ad hoc direct marketing letters for emergency cash appeals

Direct Marketing & Digital Senior Executive

• Jan 2015 - May 2015

Produced the donor newsletter, mapped supporter journeys for the charity’s fundraising audiences, created the welcome pack for a new regular giving product, scheduled the Autumn cash appeal, and worked with the comms team to source case studies Produced the donor newsletter, mapped supporter journeys for the charity’s fundraising audiences, created the welcome pack for a new regular giving product, scheduled the Autumn cash appeal, and worked with the comms team to source case studies

Individual Giving Officer

• Dec 2013 - Jan 2015

• Coordinated direct marketing appeals from start to finish including briefing creative agencies, selecting mailing lists, interviewing case studies, sourcing photography, copywriting, managing print and mailing houses, and briefing the response agency• Managed the summer raffle and supported a lottery recruitment campaign • Coordinated a new Home Collection Box appeal • Contributed to the annual merchandise catalogue which achieved record sales • Produced digital content tailored for the charity's In Memory audience • Rebranded and updated the supporter newsletter Show less

Marketing Manager (maternity cover)

• Nov 2012 - Nov 2013

• Ran marketing and brand awareness campaigns • Promoted the charity's services to clients and healthcare professionals • Provided strategic marketing advice to fundraising colleagues • Monitored and evaluated marketing activity • Managed a significant budget and a team of three staff

Marketing Officer

• Sep 2007 - Nov 2012

• Running marketing campaigns and providing marketing support to the charity • Promoting services using web, print, film, email marketing and social media • Promoting services and training to healthcare professionals • Producing service marketing materials

Senior Marketing Executive

• Nov 2004 - Sep 2007

• Provided marketing support to teams and developed a marketing culture across the charity • Wrote copy and briefed design for print, email and website • Implemented a brand refresh and rollout • Project-managed the production of short films and promoted the relaunched website • Provided marketing support to teams and developed a marketing culture across the charity • Wrote copy and briefed design for print, email and website • Implemented a brand refresh and rollout • Project-managed the production of short films and promoted the relaunched website

Marketing Co-ordinator

• Mar 2004 - Nov 2004

Promoted courses and events, the resource centre, and an information service for the college's ‘Skills for Life’ teacher-training centre Promoted courses and events, the resource centre, and an information service for the college's ‘Skills for Life’ teacher-training centre

Marketing Development Co-ordinator

• Oct 2001 - Mar 2003

In this role with the School Effectiveness Service (part of the local education authority) I promoted teacher-training courses and school consultancies to education professionals In this role with the School Effectiveness Service (part of the local education authority) I promoted teacher-training courses and school consultancies to education professionals

Admin support to fundraising team

• 1999 - 2001