PPC Specialist

• Feb 2020 - Present

Successfully delivering marketing campaigns for healthcare clients through paid channels including Google Ads, Facebook, Instagram, AdRoll and LinkedIn. Strategy, implementation and optimisation of end-to-end campaigns, including ads, landing pages and emails. Constantly analysing, optimising and learning, to get our clients the best possible ROI for their paid advertising. Successfully delivering marketing campaigns for healthcare clients through paid channels including Google Ads, Facebook, Instagram, AdRoll and LinkedIn. Strategy, implementation and optimisation of end-to-end campaigns, including ads, landing pages and emails. Constantly analysing, optimising and learning, to get our clients the best possible ROI for their paid advertising.

Growth Consultant

• Jan 2019 - Jan 2020

Coordinated a team of five to achieve business objectives through digital marketing. Activities included content creation and editing, Google Ads (Search & Display), SEO, Facebook, Instagram, email marketing and conversion rate optimisation (CRO). My team achieved new monthly records every month since April 2019 for new and total revenue. From managing the Google Ads account, the projected annual account revenue and profit doubled. I measured and optimised the website performance and marketing campaigns using various tools and data sources, including Google Analytics, Google Optimize, Hotjar, Unbounce and our CRM.

Marketing Associate

• Jan 2017 - Apr 2018

Led the marketing for MediGroup EBI, an innovative surgical supplies company. Used a mix of traditional and digital marketing to execute marketing plans and campaigns for the product portfolio. Created content for marketing materials including brochures, presentations, emails, and conference displays. Organised marketing events at national conferences, including clinical workshops in Australia and New Zealand. Managed the CRM and established meaningful relationships within a small target audience through multiple touch points.

Residential Care Officer

• Apr 2016 - Sep 2016

Live-in Carer

• Jan 2015 - Dec 2015

Commercial Banking Data Processor

• Mar 2014 - Aug 2014

Advanced Care Paramedic

• Dec 2009 - Dec 2013

Student Paramedic

• Dec 2008 - Dec 2009