Experience

McDonald Jones Homes

• Australia
• Construction
• 100 - 200 Employee

• Senior Graphic Designer

  • Nov 2015 - Present



Infocus Design

• Senior Graphic Designer

  • Jul 2013 - Aug 2015

  Infocus Design is a full-service design company providing integrated graphic and spatial design services in Australia and around the world As Senior Graphic Designer, I am a key member in a team that provides clients with a complete range of branding and design solutions that includes print and digital media for exhibition spaces, interiors, point-of-sale kitchen displays and all forms of experiential marketing. My key responsibilities include creative and print production Graphic design and the development of multimedia Architectural and directional signage Large format printing, vinyl signage and laminating



Freelance / Contract

• Senior Graphic Designer

  • Dec 2012 - Jun 2013

  Contract Graphic Design for companies including: PRINCESS FAIRY PARTIES - NEW website UI and Development TANGERINE FILMS - NEW website UI and Development Contract Graphic Design for companies including: PRINCESS FAIRY PARTIES - NEW website UI and Development TANGERINE FILMS - NEW website UI and Development



Cox Richardson

• Graphic Design Manager

  • Jun 2008 - Nov 2012

  While at Cox, I used my planning and organisational skills to effectively deliver a broad range of print and environmental design projects for clients operating in Australia and Internationally. I am pro-active and work with others towards making ideas become reality by integrating the multiple requirements of a project i.e. client & key stakeholder priorities, target markets, technological & cultural parameters. Key Projects include: Brand Development Australia Gulf Council Environmental Graphics Dubbo Base Hospital, 2012, Supergraphics & Wayfinding&Signage Newcastle Courthouse, 2012, Wayfinding & Signage Desaru Sheraton Hotel, 2012, Signature Motif The Kings School Sydney, 2011/12, Supergraphics National Maritime Museum, Sydney, 2010 Signage + Site Audit Tong Watt Residential, Singapore, 2008/09 Signage NUS Business School, Singapore, 2008/09 Supergraphics + Signage Chatswood Transport Interchange, Freik response plan Dubai Waterfront Islands, 2008, Iconography Discovery Point, 2008, Wayfinding philosophy Position Overview - Manage and facilitate the smooth running of the Graphics department as a whole - Concept design + Wayfinding and signage - Created design reports, booklets, screen presentations and publicity - Maintained high level production quality and output - Maintain quality control in print production, typography + proof reading - Work under pressure with simultaneous deadlines - Adept at taking job briefs - Good time management skills - Resource management - Mentor junior and mid-weight designers



Aquent

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Senior Graphic Designer

  • May 2007 - Jun 2008

  Contract Graphic Design for companies including: Bell Shakespeare, Witekite, Quince Creative Contract Graphic Design for companies including: Bell Shakespeare, Witekite, Quince Creative



Text Pacific Publishing

• Senior Graphic Designer

  • Sep 2006 - Jun 2007

  Art Director for Weight Watchers Magazines and Cook Books Key Elements Magazines | Cookbooks | Commissioning, briefing and art directing photoshoots | Photo research | Client Liaison | Templating | Font selection Design Responsibilities – Commissioning, briefing and art directing photoshoots – Photo research – Soft redesign of existing style – Typography – Hierarchy of information – Font selection – Liaison with internal stake holders and team members – Attending client meetings and briefings – Holding pre-production meetings for photoshoots – Inhouse product photography Key Achievements The soft redesign produced a simpler, cleaner, easier to read publication. Rules were created, grids were implemented, headlines structured, fonts selected and seasonal colours experimented with. Redesigning the page elements gave the magazine a smarter, slicker presence on a very competitive news stand. Food shoots were themed and comprehensive briefs were drawn up. Awards Gold Winner, 2007 Folio Awards. Best overall magazine in the Custom Publishing section.



Caught Short Film Festival

• Campaign Creative

  • 2007 - 2007

  Key Elements identity & brand | venue banner | event postcard | Design Responsibilities – Client Liaison; – Interpreting briefs; – Creation and roll out of new identity across print and online; – Online photo research; – Photo manipulation; – Colour correction; – Typography; – Hierarchy of information; – Pre-press Key Achievements Developing an aesthetic style that was distinctive in its imagery, contemporary in typography and modern in colour palette. The key graphic of a butterfly was chosen as it is symbolic of the flutter of the old movie projector in by-gone days thereby lending another layer to the visual experience of the intimate cafe scene Increased audience attendance A distinct set of marketing tools now exists. Evolving the Caught Short identity from one of a back yard mates rate design, to one with market appeal.



ACON

• Australia
• Non-profit Organization Management
• 100 - 200 Employee

• Senior Graphic Designer

  • 2007 - 2007

  Key Elements corporate identity & brand guardianship | marketing & fundraising flyers | press advertisements | outdoor signage | venue & event banners | event programs | program reports & evaluation publications | annual report | Design Responsibilities – Roll out of new identity across print and online media; – Liaison with internal stake holders and team members; – Interpreting briefs with internal stakeholders; – Typography; – Hierarchy of information; – Photo Retouching; – Pre-press. Studio Management – Scheduling work and allocating resources; – Implementing digital workflow system; – Implemented sign off procedure; – Print management. Key Achievements To think laterally, visually and spatially about how to solve some very simple and complex marketing strategies. A complete suite of Corporate stationery was designed and the visual identity was applied across all formats. Currently, there are new templates for the up coming website, all press adverts as well as internal evaluation reports. Increased volume of work entering the studio as clients and program managers realised the benefits of a well designed advert or promotional flyer. Client Testimonial Clare’s design ability to interpret a brief and execute contemporary, high quality, branded communications across a wide range of mediums was outstanding. Her attention to detail meant we improved the effectiveness of our communications enormously. Clare enabled us to develop and roll out our new brand identity comprehensively and has given us a huge amount of design expertise. Jordana Blank, Director, Marketing & Fundraising, ACON



Canadian Consulate General, Sydney

• Contract Project Management & Art Director

  • 2006 - 2007

  Corporate marketing Key Elements Project Management | A6 event booklet | A3 cafe & venue posters | invitations | Christmas cards | dinner plate design | Design Responsibilities – Client Liaison; – Project Management; – Creation of brochure and advert templates; – Image manipulation and colour correction; – Typography; – Hierarchy of information; – Implementing digital workflow system > PDF. Key Achievements Designing a 34 page event program called the Canada Passport. It was a tidy, fresh and creative arts style event guide with a lift out centre schedule with all events, sporting and cultural activities highlighted. The document was full colour, bilingual (English and French), A6 in size, with a centre gate fold facilitating a “flip” in the middle where English and French meet. The distributor Avantcard reported that it was a fast mover with all booklets being distributed and circulated within the key target audience over the course of the Commonwealth Games. Reports from organisers were that some events such as Les 7 doigts de la Main had queues up to 3 hours long. Client Testimonial “What a dynamic, energising and exciting means to promote the Canadian activities at the Commonwealth Games in Melbourne 2006! Working with you was a dream, Clare. From conception of the ideas, through to final distribution of the Canada Passport, every stage was thorough, informative and fun all at once. The Canada Passport was well received by all who saw it - even our new Prime Minister in his first week of office. I can’t wait to work with you again”. Catriona Smith, Cultural Affairs Coordinator, Canadian Consulate General



Optimal Health Communications

• Studio Manager & Art Director

  • 2006 - 2006

  Publishing, Corporate Brand and Marketing Key Elements x2 trade magazines | x1 consumer magazine | A1 & A3 posters | DL postcards | rate cards | subscription forms | press adverts | media kits | broadcast emails | magazine masthead | A4 flyers | corporate identity | office stationery | Design Responsibilities – Liaison with internal stake holders and team members; – Interpreting briefs; – Roll out of new corporate identity across print and online media. Studio Management – Implementing digital workflow system > PDF; – Scheduling work; – Implemented sign off procedure; – Print management. Key Achievements A fresh, clean look was swept through the two established titles. The new title was designed and templated. The aesthetic drew references from it’s parent title, the Journal of Complementary Medicine, but had a decisive consumer feel to it. The fonts were fresher, the colour palette richer and the images more lively and engaging. A single corporate identity replaced three separate looks. Each title maintained their own look and integrity, but there was now a synergy between the three. Production meetings and schedules were established in conjunction with a hierarchical folder system so that downtime could be created allowing marketing material to be designed. Briefing templates were introduced to facilitate the collaborative process between internal and external stake holders. A staggered workload and as the company grew, employing a junior designer.



Sydney Travelling Film Festival

• Art Director

  • 2005 - 2006

  The Arts, Brand and Marketing Key Elements bannerects | A1 posters | A3 posters | mono press ads | A3 DL rollfold programs | bookmarks | Design Responsibilities – Client Liaison; – Interpreting briefs; – Creation and roll out of new identity across print and outdoor media; – Typography; – Hierarchy of information; – Implementing digital workflow system > PDF. Key Achievements Our goal was to create a cinematically branded package of collateral with a cohesive identity which had the ability to engage and attract new audiences without alienating current audiences. The new identity is contemporary, appealing and easy to navigate. There is a well designed hierarchy of information and ease of access creating a cut-through distinctiveness especially within regional centres in Australia. All marketing tools carry a consistent mood within the re-brand. It has been successful in retaining awareness with existing audiences as well as achieving market penetration within the cinema going public and attracting new audiences from identified demographics within local communities. For example, Alice Springs attendances increased by 43%, Katherine by 128.3% and Darwin 3 Cinemas showed a 182.5% increase in audience numbers between 2005 and 2006. Client Testimonial “Your contribution gave the program and advertising a wonderful freshness and energy each time. You have an amazing feel for the work and we were stunned at the quality of your work. Having worked closely with designers for the past fifteen years I know it is rare to work with someone who is as talented and creative as you are”. Jo Smith, Manager, Sydney Travelling Film Festival



51st & 52nd Sydney Film Festival

• Campaign Creative & Art Director

  • 2004 - 2005

  Corporate Brand and Marketing Key Elements Visual identity & season ‘look’ | environmental signage: billboards, metrolites & flags | venue banners | A1 & A3 posters | Souvenir Catalogue 116pg | event booking guide 68pg | invitations | DL flyers | subscription passes | press adverts | website mock-ups | Design Responsibilities – Client Liaison; – Interpreting briefs; – Creation of visual identity; – Creation and roll out of season identity across print, online, outdoor and broadcast media; – Typography. Key Achievements To maintain a level of consistency with the 2004 campaign achievements. It is big! It is grand and you can in fact “See it First!” at the Sydney Film Festival. Visually, our cue was gala event spotlights that connected to the season theme of “See it First!” All the marketing tools paid attention to the visual communication needs of the Film Festival. The framework of the message was in the utilisation of specific tools such as venue signage and marketing collateral that could target specific groups. This ranged from event specific DL flyers through to Sydney specific press adverts. There was engagement of the wider community with audience attendances rising in 2004 and in 2005. Market penetration was reflected in increased box office takings in 2004 and 2005. Consolidating and building brand equity helped to secure in-kind sponsorship for up coming years. Client Testimonial “As the Campaign Designer and Art Director of the 51st and 52nd Sydney Film Festival Campaigns, Clare was given the daunting task of re invigorating the Festival’s campaign branding for a local and international audience. Clare created two campaign concepts that were distinctive and impactful, and proved her exceptional skills delivering the campaign across print, outdoor, online and broadcast media, helping to re-establish the Festival within the Market place”. Kate Murray, Marketing Manager, Sydney Film Festival



Waves Surfgirl: EMAP Australia

• Graphic Designer

  • Aug 2002 - Aug 2003



Revolver Magazine: Media Press

• Graphic Designer

  • 2000 - 2002