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5.0

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Adele Cassidy

I had great pleasure working with Clare for almost two years. She's extremely knowledgeable and diligent in her approach to work. It was lots of fun working with her on projects and she was always on hand to answer all of my questions!

Katie Lee

Clare is a skilled communications specialist. She takes time to understand the business objectives, researches around the subject and develops integrated campaigns accordingly. Clare is experienced in managing simultaneous campaigns and engaging numerous stakeholders.

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Credentials

  • CIM MCIM Member
    CIM | The Chartered Institute of Marketing
    Mar, 2021
    - Sep, 2024

Experience

    • United Kingdom
    • Accounting
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2015 - Present

      Champion Accountants is a leading accountancy group, specialising in the SME sector. From our offices across the North West, we provide a range of services to clients nationwide. Providing more than just compliance, we work alongside entrepreneurs and managers as trusted advisors to achieve the best for their business, grow operations and ultimately create wealth for the owners. I am responsible for all Marketing activities within Champion Group - covering three key divisions: Champion Accountants, Champion Contractors and Champion Insurance Group. My role as Marketing Manager is a full marketing mix challenge; involving developing the marketing strategy for the upcoming year for Champion at a group level and it's key divisions. I am also responsible for carrying out all marketing activities for the group across the region, including digital marketing, website content management, PR, event organisation and management, production of marketing collateral, branding, direct marketing and social media. Show less

    • Marketing Executive
      • Feb 2013 - Feb 2015

      Mach-Aire is a global specialist in the design and engineering of controlled environments. Our team leads the way in air control through extraction, containment and circulation. Our wealth of experience extends from market leading, energy efficient fume cupboards to aseptic pharmacy clean rooms and containment solutions, such as isolators and safety cabinets. I was responsible for all Marketing activities within Mach Aire. My role comprised a full marketing mix challenge; this involved developing the marketing strategy for the upcoming year for Mach-Aire. I was also responsible for carrying out all marketing activities, including digital marketing, website development and content management, event management, production of marketing collateral, branding and social media. I was responsible for managing the re-brand of the Mach-Aire identity, including the development and launch of a new website, social media channels, digital marketing tools, literature, corporate workwear and livery. I have also developed internal and external communications tools. Show less

    • Australia
    • Civil Engineering
    • 400 - 500 Employee
    • Marketing Executive
      • Apr 2007 - Feb 2013

      Responsibility for the development, production and management of marketing campaigns for the Water and Environment division within EMEA, comprising thought leadership, conferences, events, direct marketing, press releases, website materials . Responsible for the management and production of copy for the regional Water and Environment website (using CMS systems). Regionally responsible for the management and production of content for the group website. Develop and manage direct marketing campaigns to key clients using direct mailing software. Develop and produce regional literature and project highlights to support business development and work winning efforts. Organise client events, conferences and thought leadership activities for the Water and Environment division in EMEA primarily. Production of internal communications materials, including developing content for html newsletters, intranet articles and organising ‘Lunch and Learn' sessions or webinars. Show less

    • United Kingdom
    • Machinery Manufacturing
    • Group Marketing Executive
      • Nov 2005 - Apr 2007

      Production of marketing material for relevant businesses within the Group Writing and issuing all PR material to Trade press for Group businesses Liaising with Trade publications to book and issue all advertising material Production and management of direct marketing campaigns Organising national exhibitions for specific businesses with the Group Sole responsibility for producing and managing Marketing Plans and budgets for LGH Training, LGH Megalift and LGH Hijsmaterieel Production of marketing material for relevant businesses within the Group Writing and issuing all PR material to Trade press for Group businesses Liaising with Trade publications to book and issue all advertising material Production and management of direct marketing campaigns Organising national exhibitions for specific businesses with the Group Sole responsibility for producing and managing Marketing Plans and budgets for LGH Training, LGH Megalift and LGH Hijsmaterieel

    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Product Manager
      • Jan 2003 - Nov 2005

      Production of marketing material for relevant product group Produced Marketing budget for Continence division Liaised with Design agencies to produce and place advertisements and press releases Managed direct marketing campaigns Organised national exhibitions for the Continence division Carried out staff product training and product launches Carried out product / pricing analysis used to develop marketing campaigns or launch new products Managed customer satisfaction research project Assisted in the production of marketing material Assisted in the organisation of, and attended, national exhibitions Produced presentations for product launches and management meetings Show less

    • Cameroon
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Planning Assistant
      • Oct 2001 - Jan 2003

      Management of research projects, using both qualitative and quantitative research; Took responsibility for ad hoc queries from syndicate members; Compilation of the organisation's strategic report, produced for the Executive Management Committee; Used my initiative to redevelop the research projects' storage system; Produced and maintained a spreadsheet to monitor departmental spending; Liased with internal colleagues and external agencies on a daily basis. Management of research projects, using both qualitative and quantitative research; Took responsibility for ad hoc queries from syndicate members; Compilation of the organisation's strategic report, produced for the Executive Management Committee; Used my initiative to redevelop the research projects' storage system; Produced and maintained a spreadsheet to monitor departmental spending; Liased with internal colleagues and external agencies on a daily basis.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Co-ordinator
      • Aug 1999 - Aug 2000

      Twelve month sandwich placement whilst at University Organised and managed a number of events and seminars; Produced presentations on behalf of management; Managed the departmental budget; Deputised for the Manager of the Marketing Department for a one-month period. Twelve month sandwich placement whilst at University Organised and managed a number of events and seminars; Produced presentations on behalf of management; Managed the departmental budget; Deputised for the Manager of the Marketing Department for a one-month period.

Education

  • University of Central Lancashire
    BA (Hons) Business Studies, Business/Marketing
    1997 - 2001
  • North Bolton Sixth Form College
    A Level, Business Studies
    1995 - 1997

Community

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