Experience

BAFTA New York

• United States
• Entertainment
• 1 - 100 Employee

• Screening Committee Member, BAFTA New York

  • 2002 - Jun 2020

  New York, NY Member of BAFTA New York Screening Committee (2013); acted as Lead on private screenings: liaison with studio contact and venue management on-site, oversight of check-in and smooth flow of process. Recruited for committee in 2013. Currently handling event setup and mailings, managing registration wait lists and screening-related correspondence with members.



OMD Worldwide

• United States
• Advertising Services
• 300 - 400 Employee

• Marketing & Events Director

  • Nov 2016 - Jan 2020

  New York City • OMD Create – Innovation Team (former Ignition Factory): Handled scheduling, production, editing and proofreading for all Create client-facing materials, including POP (quarterly printed trends and happenings brochure), Octane (monthly newsletter), annual Trends and Signals presentations, Activation Catalog (case studies) • CES & Cannes 2017: Supported the Global Events team with preparing global BtoB activations for OMD Oasis at CES and Cannes Lions (panel prep, event-specific… Show more • OMD Create – Innovation Team (former Ignition Factory): Handled scheduling, production, editing and proofreading for all Create client-facing materials, including POP (quarterly printed trends and happenings brochure), Octane (monthly newsletter), annual Trends and Signals presentations, Activation Catalog (case studies) • CES & Cannes 2017: Supported the Global Events team with preparing global BtoB activations for OMD Oasis at CES and Cannes Lions (panel prep, event-specific websites, on-site presentations, sponsor and event collateral, pre- and post-event surveys) • CES 2018: Managed all tour logistics: scheduling, invitations, communications. Handled pre- and post-tour materials (including recap presentation and printed brochure) and internal GAD and tour guide surveys. Edited and produced Special Edition newsletters during event to keep internal staff and clients apprised of event happenings and innovations and products being showcased • OMD Global Websites: Liaison with vendor, focusing on process clarity for worldwide internal staff working on translation of content for several large-market websites into local languages • OMD Awards: Edited submissions from client teams for entry of work into award shows for MarCom Show less



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Senior Director, Sales Development, Systems & Communications

  • Feb 2012 - Sep 2016

  New York City • Launch and direct process improvement initiatives that enhance integrated sales training, sales support and custom ad work that contributes to revenue growth in digital. • Coordinate go-to-market strategy in collaboration with Ad Product team for new products for all platforms, including reviewing all materials for sales clarity, standards of quality, accuracy and positioning to the B-to-B marketplace. • Conceptualize and build platforms, online systems and intranet sites that… Show more • Launch and direct process improvement initiatives that enhance integrated sales training, sales support and custom ad work that contributes to revenue growth in digital. • Coordinate go-to-market strategy in collaboration with Ad Product team for new products for all platforms, including reviewing all materials for sales clarity, standards of quality, accuracy and positioning to the B-to-B marketplace. • Conceptualize and build platforms, online systems and intranet sites that service the worldwide sales teams including: intranet site for sales materials, creative services platform with end-to-end services linking to ad serving systems and vendors, media planning automation site to track performance. • Oversight of sales collateral for all advertising categories (approximately 35) including: competitive, platform- and client-specific presentations and case studies, marketing brochures, sell sheets and other ancillary sales materials, with a global view of the projects in the pipeline. • Collaborate with the research department to gather and analyze syndicated and custom research data and translate the information into effective presentation formats. • Constant focus on strategic process improvements, including Implementing McKinsey strategies to support shift in sales and go-to-market process; Designing and executing a new project management system for pre- and post-sale execution of custom work, refining the custom workflow system to ensure all projects and logged and managed properly; Successful remapping and relaunch of the Media Kit site. • Promoted in June 2014 from Director, Presentations & Special Projects. • Winner of Publisher’s Award for Excellence in Technology, Innovation and Business Performance – for the re-imagination of the Idea Lab to incorporate the needs of the sales teams and, most importantly, build a more strategic approach to highlight The Times’s advertising and newsroom showcase.

• Director, Presentations & Special Projects

  • May 2008 - Jan 2012

  New York, NY Manage the Presentations team in Sales Development, which creates the General and Category pitches and templates for the sales staff to take to market. Created and responsible for management of the Times Sales Center intranet site, the repository for all sales materials, and the content of the public-facing Media Kit site (nytmediakit.com). From 2008-2009 managed team that executes internal and external Advertising events, from intimate client gatherings to full-scale conferences with… Show more Manage the Presentations team in Sales Development, which creates the General and Category pitches and templates for the sales staff to take to market. Created and responsible for management of the Times Sales Center intranet site, the repository for all sales materials, and the content of the public-facing Media Kit site (nytmediakit.com). From 2008-2009 managed team that executes internal and external Advertising events, from intimate client gatherings to full-scale conferences with 300+ attendees. Created customized online workflow management system for trafficking of custom units through outside vendors.



The Wall Street Journal

• United States
• Newspaper Publishing
• 700 & Above Employee

• Marketing Services Manager

  • 1998 - 2008

  New York, NY Responsible for managing the workflow and execution – from concept through delivery – of all marketing and promotion materials created by department. Edited all materials produced for both advertising sales and circulation marketing groups. Managed content and upkeep of advertising sales intranet and Internet web sites, including redesign and relaunch of each over course of 10 years. Started as Production Manager and promoted to Marketing Services Manager.



Fortune

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Sales Promotion/Marketing Projects Manager

  • 1992 - 1998

  New York, NY Managed writing and art staff of Sales Promotion department; planned and executed multi-component initiatives. Instilled sales rationale to simply and forcefully communicate FORTUNE's editorial and brand message to the marketplace through promotional brochures, media kit, sales presentations, direct mail pieces and sell sheets. Managed budget and scheduling of all projects. Handled off- and on-site tasks for yearly sales and division meetings. Member of Lotus Notes task force and intranet… Show more Managed writing and art staff of Sales Promotion department; planned and executed multi-component initiatives. Instilled sales rationale to simply and forcefully communicate FORTUNE's editorial and brand message to the marketplace through promotional brochures, media kit, sales presentations, direct mail pieces and sell sheets. Managed budget and scheduling of all projects. Handled off- and on-site tasks for yearly sales and division meetings. Member of Lotus Notes task force and intranet planning committee. Editor, manager and production supervisor for monthly internal newsletter. Show less