Experience

Pallion

• Australia
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Group Head of Marketing

  • Nov 2021 - Present



Gregory Jewellers

• Australia
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Marketing Communications Manager

  • Jun 2019 - Nov 2021

  • Championing the digital transformation at Gregory Jewellers • Project managing new website which successfully launched in June 2020 • Taking a business which had an absence of ecommerce to now having robust ecommerce presence which results in a multi-million dollar revenue driver for the company outside of bricks'n'mortar • Developing a 360 marketing approach which was absent from the organisation, involving display, dynamic digital, social, SEO and Google search and Google shopping advertising • Managing tradition media strategy but ensuring that the organisation is an innovator and is not deploying dated strategies • Managing external stakeholders, directing strategies and proven ability to evaluate and challenge agency's recommendations • Embracing technology to achieve the business' growth and objectives, have successfully implemented and managed scheduling tools such as Later and email/retargeting platforms such ActiveCampaign most recently • Email direct marketing strategy • Successfully developing and deploying internal and partner events • Social media management • Development of lead generation campaigns to deliver leads for retail boutiques • Successful launch of an absence LinkedIn strategy • End to end campaign management, from the concept behind photoshoots, styling shoots, managing creative assets to develop successful advertising campaigns • Since I have joined the company has experienced exponential year on year growth • Successfully managing key influencer relationships Show less



Musson

• Australia
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing Communications Manager

  • Nov 2014 - May 2019

  • Developing and executing an omnichannel marketing campaign focused on propelling sales and brand awareness. • Managing an extensive advertising strategy. Advertising strategy focused on the luxury Australian and emerging Chinese markets. • Conception and execution of social media campaigns through the channels of Instagram and Facebook. • Design and implementation of weekly company eDMs. • Website management and maintenance. • Client database management and the development of customer retention campaigns. • Training of sales staff to correctly to input and maintain client data for CRM. • Development of outdoor advertising campaigns . • Developing and managing key press relationships. Writing of regular press releases for media. Organisation of press-kit, media gallery images for editors and stylists monthly. • Developing and maintaining key celebrity brand relationships • Still life art direction of Musson jewellery photo shoots • Visual merchandising • Management and direction of junior staff • Providing regular reports on competitors’ marketing activity and pricing. • Developing and maintaining key Musson brand partnerships with Argyle Pink Diamonds, Forevermark Diamonds and Kailis Australian Pearls. • Working on a highly successful brand partnership between Musson and the Women’s AFL. This involved designing the Women’s Premiership Ring as well as producing a multi-dimensional print, television, social media and digital campaign. • Managing the successful launch of the ‘Fortuna’ 26ct diamond pendant and campaign. ‘Fortuna’ was covered in 21 editorial features, including the front cover of the AFR ‘Life & Leisure’ lift-out. Show less



Swan Creative

• Founder and Designer

  • May 2013 - May 2019

  • I set up my own jewellery brand in 2012 • I worked on every aspect of the business: design, marketing, production, accounting, visual merchandising, social media, events, concept/design/maintenance of the website and sales. • Sales were positive and consistent. I had several events where I sold out of stock. • I received editorial coverage in Yen Magazine, Time Out and several Australian fashion blogs. • Ceased to operate Swan due to full-time work and family commitments. • I set up my own jewellery brand in 2012 • I worked on every aspect of the business: design, marketing, production, accounting, visual merchandising, social media, events, concept/design/maintenance of the website and sales. • Sales were positive and consistent. I had several events where I sold out of stock. • I received editorial coverage in Yen Magazine, Time Out and several Australian fashion blogs. • Ceased to operate Swan due to full-time work and family commitments.



Fortnum & Mason

• United Kingdom
• Retail
• 500 - 600 Employee

• Marketing Consultant

  • Feb 2014 - Aug 2014

  • Putting together a proposal looking at growing the jewellery department for F&M through an integrated branding, marketing and buying strategy. The jewellery room had been opened for a year at this stage and sales were poor and its presence in London was largely unknown. • FM purchased my proposal and for six months I developed their jewellery presence on their website, their social media and worked with jewellery designer Stephen Webster on a 1st birthday event and a young designers fashion week collaboration called ‘Rock Vault’. Also promoted the jewellery room through blogs, online shopping guides and London newspapers and fashion magazines. • By the time I left sales had increased dramatically. It was and still is quite a destination for young, fine jewellery designers Show less



Annina Vogel Limited

• United Kingdom
• Retail
• 1 - 100 Employee

• US Brand And Marketing Manager

  • May 2012 - May 2013

  • Expanding the Annina Vogel brand into the US through a concession concept in Bergdorf Goodman. • Researching the US market, US competitors and New York buying habits to devise the most effective product lines for this new market.• Project managing with the Bergdorf team the concession fit-out/design. • Developing, designing and streamlining this overseas concession concept over a year; with it becoming the most successful brand in the Designer Jewellery Hall.• Promoting the Annina Vogel to American journalists at several New York Fashion Weeks• Devising and actioning a marketing strategy on a budget for Annina Vogel in the US through a social media campaign, direct marketing to alert customers to the global ‘bricks’n’mortar’ expansion of the brand. • Employing, training and managing a team of 4 staff Show less

• UK Brand and Marketing Manager

  • Feb 2010 - Jul 2012

  • Moving Annina Vogel from an online/wholesale brand in the UK to a retail concession concept with pop-up stores in Liberty and Selfridges• Overseeing production of branded materials – logo development, packaging design, business cards and care cards• Being extremely creative with a very limited marketing budget. Devising a series of in-store Designer events with the Liberty marketing team.• Styling celebrity clients for events, including guests for Kate Moss’ wedding• Website development and maintenance; art-direction of still shots for website•Managing key press relationship and ensuring regular interviews with Annina and editorial placement. Show less



JAN LOGAN

• Australia
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Designer and Marketing Coordinator

  • Jun 2006 - Dec 2009

  • devising and executing a multi-platform digital and print marketing strategy • developing the creative for a new website, launch of new website • managing the client database • briefing/ overseeing external PR/graphic design companies • event organisation, budgeting and management including a media-covered 20th anniversary celebration • styling celebrity clients for red-carpet events • art-directing/styling photo shoots, writing press releases and editing catalogue copy for yearly catalogue Show less



Sotheby's

• United States
• Artists and Writers
• 700 & Above Employee

• Decorative Arts Assistant

  • Mar 2006 - Mar 2008

  • consignment of stock/cataloguing for auctions • establishing a client database for Decorative Arts • sales analysis/reporting for the Decorative Arts Department • event planning/management • still art direction and styling for catalogues • consignment of stock/cataloguing for auctions • establishing a client database for Decorative Arts • sales analysis/reporting for the Decorative Arts Department • event planning/management • still art direction and styling for catalogues



Collette Dinnigan Pty Ltd

• Australia
• Retail
• 1 - 100 Employee

• Assistant Manager

  • Mar 2004 - Mar 2006

  • supporting management of the flagship store, team of 6 • buying for the Paddington boutique • visual merchandising of store, styling celebrity clients • hosting media showings/client events, including Collette’s 10th anniversary event • supporting management of the flagship store, team of 6 • buying for the Paddington boutique • visual merchandising of store, styling celebrity clients • hosting media showings/client events, including Collette’s 10th anniversary event