Clare Arndell

Head of media planning at Join the Dots
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Contact Information
us****@****om
(386) 825-5501
Location
Bath, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Head of media planning
      • Jan 2022 - Present

    • United Kingdom
    • Marketing Services
    • 100 - 200 Employee
    • Head of Media Planning
      • Mar 2020 - Jan 2022

      • Strategic media planning - advising on the best channel mix for delivering objectives and budgeting across different media • Results-driven planning – analysing clients’ response data and using it to plan future campaigns • Co-ordination of implementation of strategy across relevant buying/ CRM/ analysis teams• Media buying – negotiating on a day-to-day basis with media owners, ensuring optimal value for clients, managing schedule delivery, resolving problems• Client servicing at the highest level - including managing communication, taking briefs, negotiating fees, etc - across a range of clients• Up-selling group services such as CRM, creative and database solutions Show less

    • Head of Broadcast
      • Aug 2018 - Mar 2020

    • Media Manager
      • Mar 2018 - Jul 2018

    • Media Manager
      • Oct 2016 - Feb 2018

    • Media Manager
      • Apr 2013 - Sep 2016

      • Results-driven planning – analysing clients’ response data and using it to plan future campaigns • Media buying – specialising in performance TV and late space press buying, but also working across data, lead gen, inserts, and digital • Account servicing – taking creative briefs, briefing the creative team, presenting artwork, etc • Results-driven planning – analysing clients’ response data and using it to plan future campaigns • Media buying – specialising in performance TV and late space press buying, but also working across data, lead gen, inserts, and digital • Account servicing – taking creative briefs, briefing the creative team, presenting artwork, etc

    • Broadcast Media Production and Distribution
    • Commercial Director
      • Sep 2009 - Aug 2012

      • Oversaw the commercial launch and running of a new video-based website • Developed the commercial strategy for the site, including forecasting/reporting • Managed agency and client relationships • Negotiated media and affiliate contracts • Created and implemented marketing and content partnerships with other publishers and retailers • Oversaw the commercial launch and running of a new video-based website • Developed the commercial strategy for the site, including forecasting/reporting • Managed agency and client relationships • Negotiated media and affiliate contracts • Created and implemented marketing and content partnerships with other publishers and retailers

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Associate Director
      • Aug 2002 - May 2008

      Associate Director, Press Buying • Supervised the planning and buying of press advertising campaigns for a group of clients including COI (the government's media arm and the UK's biggest press advertiser at the time) • Negotiated media contracts worth £30million per annum • Managed a team of 6 planner/buyers Associate Director, Press Buying • Supervised the planning and buying of press advertising campaigns for a group of clients including COI (the government's media arm and the UK's biggest press advertiser at the time) • Negotiated media contracts worth £30million per annum • Managed a team of 6 planner/buyers

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Manager
      • Jun 1997 - Nov 2001

      Manager, Press Buying Department • Planned and bought advertising campaigns for top clients including BT Manager, Press Buying Department • Planned and bought advertising campaigns for top clients including BT

Education

  • UCL
    French & Italian, Languages
    1991 - 1995
  • Bath High School

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