Experience

Focus Features

• Musicians
• 100 - 200 Employee

• Digital Marketing Manager

  • Aug 2022 - Present

• Brand Social Manager

  • Nov 2020 - Aug 2022



Warner Bros. Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Global Digital Marketing Coordinator

  • Jan 2020 - Sep 2020

  • As part of the Global Social Taskforce on DC FanDome (a first of it’s kind 24 hr event), built the first company wide synergistic social campaign: • Oversaw social series from creative production with vendors through calendar planning, copywriting, and posting, including full day of event coverage • Launched company’s largest Twitter emoji campaign consisting of 26 custom global emojis across all divisions that garnered 2.35 Million Tweets and nearly 1.4 Billion Impressions • Led social synergy conversations with Warner Media partners and international markets to plan and execute their marketing campaigns for the event • Liaised directly with talent reps to provide assets, event info, and discuss talent posting strategy • Aided departmental transition to new global structure by developing training courses on international duties for coordinators, managers, and directors across the entire digital department

• International Digital Marketing Coordinator

  • Jun 2017 - Dec 2019

  • Oversaw strategic development of social creative, ads, ticketing/UGC sites, and custom media/partner programs on 40+ titles including It Ch.1&2, Aquaman, Creed II, Crazy Rich Asians, A Star is Born, Detective Pikachu, and Joker. Franchises included Wizarding World (Fantastic Beasts), Legendary Monsterverse, and DC Comics • Managed influencer campaigns including strategy communication with international markets, nominations review, and create social media led experiences for custom content. Highlight project included leading on the ground experience at Brazil CCXP for Wonder Woman 1984 and Birds of Prey which garnered over 28M views from 22 global creators • Collaborated regularly with 70+ markets on local strategy and facilitated market needs alongside creative and publicity teams • Established asset delivery and QA system with vendor to increase efficiency and accuracy on source files • Trained new managers and directors on international processes and oversaw team assistants on social campaign planning, content production, and partnership programs • Covered live social content for market pages at premieres including talent and influencer contentTitles: Dunkirk, Annabelle: Creation, It, The Lego Ninjago Movie, Geostorm, Justice League, The Disaster Artist, Father Figures, The 15:17 to Paris, Game Night, Tomb Raider, Ready Player One, Rampage, Ocean's 8, Tag, Teen Titans Go! To the Movies, The Meg, Crazy Rich Asians, The Nun, Smallfoot, A Star is Born, Fantastic Beasts: The Crimes of Grindelwald, Creed II, The Mule, Aquaman, The Lego Movie 2, Shazam!, The Curse of La Llorona, Pokemon Detective Pikachu, The Sun is Also a Star, Godzilla: King of the Monsters, Annabelle Comes Home, The Kitchen, The Goldfinch, Joker, Motherless Brooklyn, Richard Jewell, Doctor Sleep, The Good Liar, Just Mercy, Birds of Prey, Wonder Woman 1984, In the Heights, The Witches



Mindshare

• Arts & Crafts

• Digital Planning Intern, Lionsgate Account

  • Jan 2017 - Apr 2017

  • Compiled visual records of active media campaigns including La La Land (& FYP), Hacksaw Ridge, John Wick 2, Power Rangers, The Big Sick • Analyzed performance across publishers to find trends in viewability, fraud, and over-delivery using DoubleClick data • Collaborated with Google partners in utilizing Google Adwords database to generate Youtube Trailer Push bench-mark performance report • Compiled visual records of active media campaigns including La La Land (& FYP), Hacksaw Ridge, John Wick 2, Power Rangers, The Big Sick • Analyzed performance across publishers to find trends in viewability, fraud, and over-delivery using DoubleClick data • Collaborated with Google partners in utilizing Google Adwords database to generate Youtube Trailer Push bench-mark performance report



Paramount Pictures

• United States
• Entertainment Providers
• 700 & Above Employee

• International Interactive Digital Marketing Intern

  • Jun 2016 - Aug 2016

  • Managed and refined social media calendars to keep international territories informed of domestic campaign schedules and strategy • Developed ideas for digital creative assets including Snapchat filters and custom shoots • Utilized Listening Portal social media analytics to measure yearly improvements • Communicated with international branches to ensure pertinent social media information is prepared before major asset debuts • Monitored social media activity of 69 international Paramount territories on daily basis • Measured title specific website performance with Google Analytics to improve target market reach • Conducted weekly competitor reports on Weibo to research branding strategy



Modern Media Company

• India
• Advertising Services
• 1 - 100 Employee

• Media Research Intern

  • Jul 2015 - Oct 2015

  • Assisted in building content for upcoming film and entertainment media database WatchMeetMake by researching and analyzing the significance of various filmmakers, web-series, influential video platforms, and storytelling methods • Provided marketing research on novel and contemporary methods of film and television promotions in preparation for the launch of WatchMeetMake • Researched and identified target communities for promoting WatchMeetMake • Assisted in building content for upcoming film and entertainment media database WatchMeetMake by researching and analyzing the significance of various filmmakers, web-series, influential video platforms, and storytelling methods • Provided marketing research on novel and contemporary methods of film and television promotions in preparation for the launch of WatchMeetMake • Researched and identified target communities for promoting WatchMeetMake