Experience

M3TA

• Vietnam
• Data Infrastructure and Analytics
• 1 - 100 Employee

• Head of Product | Data Scientist

  • Mar 2022 - Present

  Ho Chi Minh City, Vietnam - Successfully launched M3TA Analytics, a blockchain data analysis platform, securing investments from VinaCapital and Kakao Venture - Established strategic partnerships and licensing opportunities with Klaytn Foundation, Factblock (organizer of Korea Blockchain Week), and Four Pillars; and expanding market reach to South Korea - Led cross-functional teams in developing and managing product roadmaps, ensuring alignment with company objectives; successfully launched new product features… Show more - Successfully launched M3TA Analytics, a blockchain data analysis platform, securing investments from VinaCapital and Kakao Venture - Established strategic partnerships and licensing opportunities with Klaytn Foundation, Factblock (organizer of Korea Blockchain Week), and Four Pillars; and expanding market reach to South Korea - Led cross-functional teams in developing and managing product roadmaps, ensuring alignment with company objectives; successfully launched new product features, resulting in a 30% increase in user engagement - Defined market requirements through user research and testing, resulting in a solution that provides meaningful insights for savvy and everyday blockchain users - Developed comprehensive product requirements and collaborated with stakeholders to create and manage product roadmaps, ensuring alignment with company goals - Develop and maintain customized data models and dashboards to visualize key performance metrics, aiding strategic decision-making - Develop and implement quality assurance protocols, ensuring the accuracy, reliability, and security of M3TA's data analytics offerings, leading to a 25% increase in customer trust and satisfaction Show less



KardiaChain

• Information Technology & Services
• 1 - 100 Employee

• Senior Blockchain Researcher | Data Analyst

  • Apr 2021 - Mar 2022

  Ho Chi Minh City, Vietnam - Conduct research on the latest trends and technologies in blockchain and distributed ledger technology (DLT), with a particular focus on interoperability and cross-chain solutions. - Stay up-to-date with the latest developments in the blockchain and crypto space, and engage with external partners and researchers to identify potential collaboration opportunities. - Compiled reports about stablecoin, play-to-earn games model built on blockchain, and social tokens. - Assessed… Show more - Conduct research on the latest trends and technologies in blockchain and distributed ledger technology (DLT), with a particular focus on interoperability and cross-chain solutions. - Stay up-to-date with the latest developments in the blockchain and crypto space, and engage with external partners and researchers to identify potential collaboration opportunities. - Compiled reports about stablecoin, play-to-earn games model built on blockchain, and social tokens. - Assessed benchmarking and process analysis of the company’s performance. - Researched domestic and global economic conditions and recommended strategies to the company’s executives. - Research early-stage investment opportunities in emergent blockchain companies and protocols. - Worked with an investment team on due diligence of prospective investments. - Successfully pitched a $200k investment recommendation to the fund's board of directors. Show less



Willamette University MBA

• United States
• Higher Education
• 1 - 100 Employee

• Research Assistant

  • Jun 2018 - May 2020

  Salem, Oregon - Tutored 50 fellow MBA students on the Data Analysis course - Researched Non-for-profit valuation in terms of financial and business perspective - Composed case studies used for teaching in Willamette MBA Community Grant Program



Indochina Junk

• Vietnam
• Travel Arrangements
• 1 - 100 Employee

• Marketing Executive

  • Jun 2016 - Jun 2018

  Hanoi, Vietnam - Managed and maintained high engagement rates of three Facebook pages and one Instagram account with more than 9,000 followers, resulting in 3-6% booking from social media - Created promotional campaigns to enter the Singapore market, resulting in a 20% increase in booking numbers - Organized an Instagram campaign to increase the engagement rate and support word-of-mouth marketing activities, resulting in a 12% increase in the number of natural followers - Designed and improved the… Show more - Managed and maintained high engagement rates of three Facebook pages and one Instagram account with more than 9,000 followers, resulting in 3-6% booking from social media - Created promotional campaigns to enter the Singapore market, resulting in a 20% increase in booking numbers - Organized an Instagram campaign to increase the engagement rate and support word-of-mouth marketing activities, resulting in a 12% increase in the number of natural followers - Designed and improved the company’s media database, which included brochures, company portfolios, photos, videos, and website content. The contents have received positive feedback from customers and increased web traffic by 20% - Worked with travel influencers, and offered discounts in exchange for blogs, review articles, and videos. About 65% of Indochina Junk’s bookings came from references. Show less



Jewelise Inc.

• Retail Apparel and Fashion

• Marketing Executive

  • Sep 2015 - Feb 2016

  Hanoi, Vietnam - Analyzed customer trends to develop and monitor the company’s product to improve jewelry designs and customer engagement - Increased customer reach by 15% through Google Ads and collaboration with online influencers, resulting in increased customer reach in the targeted market (the United States market) - Performed research, data collection, statistic complication, and document generation as necessary to complete special projects and price quotes



Tourism Malaysia

• Travel Arrangements
• 200 - 300 Employee

• Marketing Intern

  • Nov 2014 - Apr 2015

  Hanoi, Vietnam - Planned and executed professional and social events to promote Malaysia as a tourist destination to Vietnamese. Managed events with more than 500 attendees, multiple vendors, and contributors. - Developed social media campaigns and managed printed ad campaigns to promote tourism activities. - Managed on-site logistics, including accommodations, transportation for guest speakers, and performers.