Clara Schreffler

Digital Marketing Specialist at Saf-Gard Safety Shoe Company
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Contact Information
us****@****om
(386) 825-5501
Location
Lexington, North Carolina, United States, US

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5.0

/5.0
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Tom Rodriguez

Clara meets any and all deadlines and is able to proactively communicate, clearly and effectively, any potential issues or barriers that could arise or effect deadlines of deliverables. She also has demonstrated production of quality work on a consistent basis as she considers her work a reflection of herself. She is also an excellent collaborator who will take the initiative in reaching out to anyone who can assist in executing the task at hand in the most effective and efficient way possible. She will take it upon herself to organize group meetings to ensure the group’s workflow and goals are aligned and is regularly recognized and thanked by her peers for taking the initiative. Despite changing career fields at the start of this internship, Clara had no issues in picking up the many different digital tools and interfaces we leverage on a daily basis . Many of which are different for each of the 16 divisions we support within the agency and would commonly be a resource for others that had questions or needed help. Clara fully demonstrates all of the attributes necessary to be successful and excel at our company specifically within the areas of coachability, communication, prioritization, organization which allowed her to become fully autonomous. Most importantly, she is also just an absolute joy to work with.

Preston Klekar

I have had the privilege of working with Clara for approximately six months now, and what an amazing experience it has been! Our first task we worked together on was a Quarterly Business Plan (QBP). Many people dread the QBP season, but Clara helped change my attitude towards them. During our first QBP together, Clara greeted me with the most positive energy and inspired us to finish a tricky ask within the day we were assigned it. QBPs historically take longer than one day from the time they've been assigned, especially with all the other tasks and projects that have to share our focus. She did an excellent job coming up with a plan and executing it to perfection. From that QBP on, we were able to knock out QBPs like they were nothing be of her positive attitude towards QBPs and work in general. Since then, I have had the opportunity to work with Clara in various projects, where she showed her amazing traits yet again. We have been apart of some tough asks with tight turnarounds, and she has been a key asset in making those tough asks much easier. She is a master at communicating with Account Managers, whether she is the project point of contact or not. She is very good at verbalizing our issues and confusions, while also being a key component to coming up with solutions with AMs. She is not one to back down from a challenge either. She always puts her best foot forward ensuring the highest quality output she can produce, and asking questions to enhance her learning even more. Although her impact when it comes to tasks and projects is immense, Clara shines brightest when it comes to promoting a positive work environment. Since November, Clara and I have shared the responsibility of being Team Build Chairs for our department. Each month, Clara and I host a team build to allow our department to have a break from thinking about work and getting to spend some quality time together. Each month, I am blown away by her passion for making all our coworkers have the best time possible during our team builds. Clara is a natural people person, and she wants to make sure each and every person shares the same positive experience. She knows how to put a smile on anyone's face and embraces a good time. We have recently gotten feedback from our manager who has been with Tinuiti for around 9 years that our February 2023 team build was the best one we've had since he's been here. That compliment says so much about Clara's character alone, and her contributions to the team really makes our team feel like a family. I am so thankful for Clara's impact on my life, our department, and Tinuiti in general. Tinuiti is a better place with Clara in it, and anyone would be extremely lucky to have her in their team.

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Credentials

  • Communication Foundations
    LinkedIn
    May, 2023
    - Nov, 2024
  • Google - Shopping Ads Certification
    Skillshop
    Apr, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Skillshop
    Apr, 2023
    - Nov, 2024

Experience

    • United States
    • Business Content
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2023 - Present

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Client Operations
      • Nov 2022 - Jul 2023

      - Export and Analyze data from UIs (Google Ads, Google Analytics, Facebook Ads, etc.) to measure daily, weekly, monthly, and quarterly performance - Automate repetitive, daily tasks by building out SuperMetric reports and Excel templates increasing the efficiency of accounts- Audit marketing campaigns to ensure productiveness within the campaigns- Communicate with Account Managers to acquire needs and expectations for requested tasks- Project manage large tasks ensuring clear communication with stakeholders and execution within the deadline parameters- Troubleshoot data errors from Google, Bing, Facebook, and Social Media Outlets in Excel, Google Sheets, and Data Studio- Collaborate with multiple divisions (SEO, Shopping, Display, LifeCycle Marketing, Marketplaces) to produce quality presentations to inform clients of progress towards KPIs- Manage time efficiently to successfully complete multiple tasks, ranging from daily tasks to large projects- Improve marketing campaign efforts through Search Engine Optimization by crafting effective keywords and advertisements bringing down Cost Per Acquisition and increasing Return on Ad Spend- Develop presentations in Google Slides, PowerPoint, and Data Studio to present data in an easily understandable manner to Account Managers and Clients- Co-Chair of Teambuilding Committee performing monthly team building activities to boost moral and fellowship among the divisionProjects:- Campaign audit for an enterprise account which involved cleaning up over 78k keywords within ad groups by identifying poorly labeled phrase matches, misplaced branded terms, adding negative keywords to redirect certain keywords to their appropriate ad group. All to increase the efficiency of the campaign, ultimately increasing click through rate. - SOP Updates and Creation- Wrote RSA Ad Copy for ~1000 products- Amazon Marketplaces Campaign Linking - Amazon Marketplaces Keyword Research Show less

    • Client Operations Apprentice
      • Mar 2022 - Nov 2022

      Learning the Digital Marketing divisions and supporting them in tasks to provide top-notch client service.

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Educator
      • Aug 2020 - Apr 2022

      - Flexible and resilient during indefinite times switching between in-person and remote learning - Mentored beginning teachers - Guided new teachers through on-boarding and acquisition of State Licensure - Facilitated thought out and differentiated lessons tailored to student population - Analyzed student data to find learning gaps and developed targeted plans to address these gaps - Communicated with parents weekly ensuring successful navigation of never before virtual learning - Established strong co-worker relationships that allowed for collaboration, problem-solving, and team support - Use of time management to effectively complete the multitude of tasks necessary for a successful school day - Created digital curriculum to ensure accessibility to all during a global pandemic. - Collaborated with fellow co-workers to learn the newest technologies to best serve in a virtual education platform - Established appropriate rules and guidelines to develop a safe and happy learning environment Show less

    • United States
    • E-Learning Providers
    • 700 & Above Employee
    • Teacher
      • Jan 2018 - Nov 2021

      - Taught foreign language speakers English across all content subjects - Improvised and improved upon provided curriculum to adapt to individual students - Used effective time management to stay within a strict class schedule - Researched and implemented best ESL strategies to ensure student success - Built strong rapport with students and parents establishing a strong and consistent clientele - Wrote constructive feedback after each lesson for parents based on student performance - Received 500+ five star parent ratings - Continuously grew my skills and knowledge by obtaining new certifications through the program whenever available Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Teacher
      • Aug 2013 - Jul 2017

      Accomack County Public Schools 07/2013 – 06/2017 Kegotank Elementary School 3rd Grade Teacher • Developed differentiated small group reading and math centers • Aligned lessons directly with Virginia Standards of Learning • Created multi-faceted lessons using technology that span across multiple curriculums • Team taught for two years, with my focus on Math and Science • Analyzed formative assessment data (weekly, quarterly, and yearly) • Created student data driven remediation lessons • Collaborated with a team to develop an outdoor classroom program at our school • Developed rigorous TEI lessons and assessments in preparation for the SOL assessments • Analyzed SOL performance data by student and SOL strand • Researched and implemented best mathematical practices for elementary instruction • Used technology-based forums to connect with parents and families for daily positive behavior reinforcements • Implemented individualized behavior plans as needed • Created county wide Performance Based Assessments for science and history • Served on the School Improvement Plan (SIP) Team • Worked with a team of professionals to rewrite the Accomack County Math Pacing Guide • Served as the math resource person on the 3rd grade team • Served as Team Leader for the 3rd grade team • Served as a Jr. BETA sponsor and traveled to the National BETA Convention twice • Organized fundraisers and school community events • Planned lessons and taught afterschool small group SOL remediation for math and reading Show less

Education

  • Shippensburg University of Pennsylvania
    Bachelor of Arts - BA, Spanish Language Teacher Education
    2008 - 2012
  • Shippensburg University of Pennsylvania
    Bachelor of Education - BEd, Elementary Education and Teaching
    2008 - 2012

Community

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