Product Marketing Manager | PMM

• Sep 2022 - Present

Head of Planning and Strategy

• Aug 2021 - Sep 2022

Accountable for the strategical development in both product and branding divisions. - Public interests and approach; - End-to-end communication and sales strategy; - Media, performance and optimization. Also, I am directly involved in the company's commercial and portfolio strategies definition and application. Accountable for the strategical development in both product and branding divisions. - Public interests and approach; - End-to-end communication and sales strategy; - Media, performance and optimization. Also, I am directly involved in the company's commercial and portfolio strategies definition and application.

Planner

• Feb 2020 - Aug 2021

Understanding clients' demands and business goals through social media/branded content communication strategies and delivering profitable, efficient and accurate cross platform campaign projects. - Setting the appropriate KPIs and approach to each campaign and brand; - Defining which platforms will be activated in each campaign (Instagram, YouTube, TikTok, Podcasts, Twitter, etc) - Designing each strategy in accordance to clients' target audience and branding goals; - Making presentations to sell ideas and storytellings to clients; - Accountability for picking the right content creators to participate in each campaign. Most used softwares: Keynote, MIS, third party influencer searching and audience auditioning platform. Show less

Planner

• Nov 2019 - Feb 2020

Responsibility over the strategical definition of campaigns and approaches in regards of influencer marketing/branded content solutions communication to dozens of different clients.

Digital Marketing Intern - MIS and Community

• Jun 2019 - Nov 2019

Community Management and Growth MIS is a microinfluencer focused platform designed and operated by BR Media Group. While working on it, the team I was a part of was responsible for establishing growth KPIs and developing strategies to hit those goals through branding actions and relationship with influencers.

Marketing and Partnerships Analyst

• Feb 2019 - May 2019

Accountability over the Marketing strategies and relationships regarding the Institutional Partnerships and Supporters of all the events organised by the company. Events: - CSC - Connected Smart Cities - CSM - Connected Smart Mobility - IBAS - International Brazil Air Show - Festival ABCR (Associação Brasileira de Captadores de Recursos) Accountability over the Marketing strategies and relationships regarding the Institutional Partnerships and Supporters of all the events organised by the company. Events: - CSC - Connected Smart Cities - CSM - Connected Smart Mobility - IBAS - International Brazil Air Show - Festival ABCR (Associação Brasileira de Captadores de Recursos)

Researcher - Sales, Commerce, Retail and Supply Chain Divisions

• Jul 2016 - Mar 2017

Active participation in all steps of the recruitment process regarding Marketing, Sales, Technology and Operations jobs and candidates. Active participation in all steps of the recruitment process regarding Marketing, Sales, Technology and Operations jobs and candidates.