Experience

Vass PR

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • 2021 - Present



Live Nation & Luger Sweden

• Sweden
• Music
• 1 - 100 Employee

• Marketing Partnership Manager

  • Jan 2019 - 2021



SpoilConcept AB

• Sweden
• Advertising Services
• 1 - 100 Employee

• PR Consultant

  • Nov 2015 - 2018

  My tasks include - Develop/implement strategic brand PR, communication and storytelling framework based on company strategy - Develop and execute strategic communication plans - Develop a strategic media mix incl. influencers, advertising and collaborations - Identify locally relevant opportunities in line with global strategies - Support in the prioritisation of market needs in line with brand and business objectives - Conduct reviews and ROI analysis on all projects - Manage social media strategy - Ensure brand positioning and hype via product seeding - Optimize media campaigns to increase brand awareness - Create budgets and monitor costs The daily PR work also included drafting press releases, managing coverage reports, planning and controlling budgets as well as responding to all questions and requests from press. Additionally I took care of VIP's, ambassadors and bloggers. This includes developing ambassador programs, ongoing development of strategies for celebrity seeding and continuously nursing and developing these relationships. Show less



Patriksson Group

• Sweden
• Marketing Services
• 1 - 100 Employee

• PR Consultant Intern

  • Feb 2015 - Jun 2015



House of Dagmar

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• PR & Marketing Intern

  • Oct 2014 - Feb 2015