During my time at the University of Portsmouth, I worked on a business consultancy project overseeing the Hilsea Lido, with the goal of keeping the lido sustainable through covid with implementing a variety of seasonal activities, campaigns, timelines and merchandising. Our aims were to build upon Hilsea Lido’s current offer, conduct market research to ascertain what people want, and prototype the most promising ideas whilst developing Hilsea Lido into more than just an outdoor swimming pool is the goal. We conducted primary research through a small survey which gave us insight into our target market, particular the younger market. Our secondary research came in the form of a funding bid for the lido completed within the last year. The data analysed provided some insight for the researchers, on this project's topic however, it displayed some inherent gaps in knowledge and opportunities which could be filled in primary research. The following solutions were formulated as a result of the primary and secondary research; we identified the Lido’s vast outdoor space and saw how it could be used to create a self-sustaining activity centre. Ideas such as rock climbing, which could be either introduced using horizontal wall space or mobile units, which beforehand were free unused real estate. We were also considering other sports, such as yoga. We recognised space for a drive-in cinema that would not only be successful but would be compatible with the government's social distancing law. I created a storyline of the history of the lido spamming back to its inception in 1935 to now, really trying to bring the lido to life; it also included questionnaires to keep it interactive, this meant we were discovered the past and created the future simultaneously. Clair was influential in the systematic approach to creativity and always ensured that we were thinking outside the box when developing and implementing ideas together; she allowed us to work collaboratively and gave us autonomy on all levels, including when tasks were assigned. When I first started this project, I wasn't the most creative person, but Clair helped not only me but also my team, to complete it successfully. I would highly recommend working with Clair in the future if you have a chance.

Clair Martin was a client that worked alongside my team in a business consultancy project with the aim of developing Hilsea Lido into more than an outdoor swimming pool and proposing a range of new activities at the lido which will contribute to the wider business plan. Clair Martin is a great person to work with. She encourages creative and design thinking, incorporating various ideas and helping with anything needed in completing and achieving goals. She is also a creative personality and personally has been very helpful when it came down to envisioning designs for creating posters for a marketing strategy in the team’s recommendation plan when we worked together. Her work savvy is complemented by her creative acumen

During my time at the University of Portsmouth, I worked on a business consultancy project overseeing the Hilsea Lido, with the goal of keeping the lido sustainable through covid with implementing a variety of seasonal activities, campaigns, timelines and merchandising. Our aims were to build upon Hilsea Lido’s current offer, conduct market research to ascertain what people want, and prototype the most promising ideas whilst developing Hilsea Lido into more than just an outdoor swimming pool is the goal. We conducted primary research through a small survey which gave us insight into our target market, particular the younger market. Our secondary research came in the form of a funding bid for the lido completed within the last year. The data analysed provided some insight for the researchers, on this project's topic however, it displayed some inherent gaps in knowledge and opportunities which could be filled in primary research. The following solutions were formulated as a result of the primary and secondary research; we identified the Lido’s vast outdoor space and saw how it could be used to create a self-sustaining activity centre. Ideas such as rock climbing, which could be either introduced using horizontal wall space or mobile units, which beforehand were free unused real estate. We were also considering other sports, such as yoga. We recognised space for a drive-in cinema that would not only be successful but would be compatible with the government's social distancing law. I created a storyline of the history of the lido spamming back to its inception in 1935 to now, really trying to bring the lido to life; it also included questionnaires to keep it interactive, this meant we were discovered the past and created the future simultaneously. Clair was influential in the systematic approach to creativity and always ensured that we were thinking outside the box when developing and implementing ideas together; she allowed us to work collaboratively and gave us autonomy on all levels, including when tasks were assigned. When I first started this project, I wasn't the most creative person, but Clair helped not only me but also my team, to complete it successfully. I would highly recommend working with Clair in the future if you have a chance.

Clair Martin was a client that worked alongside my team in a business consultancy project with the aim of developing Hilsea Lido into more than an outdoor swimming pool and proposing a range of new activities at the lido which will contribute to the wider business plan. Clair Martin is a great person to work with. She encourages creative and design thinking, incorporating various ideas and helping with anything needed in completing and achieving goals. She is also a creative personality and personally has been very helpful when it came down to envisioning designs for creating posters for a marketing strategy in the team’s recommendation plan when we worked together. Her work savvy is complemented by her creative acumen

During my time at the University of Portsmouth, I worked on a business consultancy project overseeing the Hilsea Lido, with the goal of keeping the lido sustainable through covid with implementing a variety of seasonal activities, campaigns, timelines and merchandising. Our aims were to build upon Hilsea Lido’s current offer, conduct market research to ascertain what people want, and prototype the most promising ideas whilst developing Hilsea Lido into more than just an outdoor swimming pool is the goal. We conducted primary research through a small survey which gave us insight into our target market, particular the younger market. Our secondary research came in the form of a funding bid for the lido completed within the last year. The data analysed provided some insight for the researchers, on this project's topic however, it displayed some inherent gaps in knowledge and opportunities which could be filled in primary research. The following solutions were formulated as a result of the primary and secondary research; we identified the Lido’s vast outdoor space and saw how it could be used to create a self-sustaining activity centre. Ideas such as rock climbing, which could be either introduced using horizontal wall space or mobile units, which beforehand were free unused real estate. We were also considering other sports, such as yoga. We recognised space for a drive-in cinema that would not only be successful but would be compatible with the government's social distancing law. I created a storyline of the history of the lido spamming back to its inception in 1935 to now, really trying to bring the lido to life; it also included questionnaires to keep it interactive, this meant we were discovered the past and created the future simultaneously. Clair was influential in the systematic approach to creativity and always ensured that we were thinking outside the box when developing and implementing ideas together; she allowed us to work collaboratively and gave us autonomy on all levels, including when tasks were assigned. When I first started this project, I wasn't the most creative person, but Clair helped not only me but also my team, to complete it successfully. I would highly recommend working with Clair in the future if you have a chance.

Clair Martin was a client that worked alongside my team in a business consultancy project with the aim of developing Hilsea Lido into more than an outdoor swimming pool and proposing a range of new activities at the lido which will contribute to the wider business plan. Clair Martin is a great person to work with. She encourages creative and design thinking, incorporating various ideas and helping with anything needed in completing and achieving goals. She is also a creative personality and personally has been very helpful when it came down to envisioning designs for creating posters for a marketing strategy in the team’s recommendation plan when we worked together. Her work savvy is complemented by her creative acumen