Claire Unwin CMktr
Marketing and Insight Lead at Active Partners Trust- Claim this Profile
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Topline Score
Bio
Credentials
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Level 6- Strategic Marketing
CIM | The Chartered Institute of MarketingJul, 2018- Oct, 2024 -
Level 6- Digital Strategy
CIM | The Chartered Institute of MarketingApr, 2018- Oct, 2024 -
CIM Chartered Marketer ACIM Member
CIM | The Chartered Institute of MarketingMar, 2021- Oct, 2024 -
First Aid at Work
British Red CrossJun, 2018- Oct, 2024 -
Level 6- Mastering Metrics
CIM | The Chartered Institute of Marketing
Experience
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Active Partners Trust
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United Kingdom
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Health, Wellness & Fitness
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1 - 100 Employee
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Marketing and Insight Lead
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Feb 2019 - Present
- Position the organisation as a lead voice in driving change across the sector- Leading and developing our marketing and insight work- Capture, reflect and share learning with our partners- Monitoring and analysing marketing activity across all channels- Provide marketing, brand, communication and social media support to the wider team
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Derbyshire County Council
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United Kingdom
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Government Administration
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700 & Above Employee
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Digital Communications Officer
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Jun 2017 - Feb 2019
- Provide digital communications advice and support to stakeholders and internal staff- Social media campaign management - Develop and build the council's digital platforms- Assess the performance and usage of the council's group of websites and CMS- Use statistics and user feedback to commission content- Work with and train departmental staff to promote their services to its best potential
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Morclean
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United Kingdom
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Machinery Manufacturing
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1 - 100 Employee
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Marketing Executive
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May 2016 - Jun 2017
- Monthly reporting of marketing activity- Strategic consulting- Brand development- Coordination of digital channels- Production of materials and content- Social media management- Research and market analysis
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Marketing Officer
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Aug 2014 - Apr 2016
- Working directly with the Managing Director to implement new projects and deliver a monthly marketing report- Deliver in-depth feedback on the functionality and ROI of the company's e-commerce site, using tools such as Google Analytics and Sage 200- Producing written material for online, social media and targeted mail content - PR and promotion of the company through industry relevant channels
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One to One Support Services Limited
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United Kingdom
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Individual and Family Services
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1 - 100 Employee
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Marketing Officer
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Oct 2012 - Jul 2014
One to One Support Services is a private domiciliary care and training provider. This role was very varied and one that provided me with a lot of opportunity and experience following graduation from University. Throughout this role I developed my skills in event management, graphic design, copywriting and campaign work.
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Visual Media Team Leader
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Nov 2011 - May 2012
Through liaising with film/tv students at Edge Hill University, I helped to project manage and produce a promotional video for a local children's charity. As part of this campaign I also offered creative input and acted as a voice for the campaign, including appearing in regional press and on an online news site.
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Education
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Oxford College of Marketing
The Chartered Institute of Marketing Level 6 Diploma in Professional Marketing, Marketing -
Edge Hill College of Higher Education
BA Hons, Public Relations -
Chesterfield College, Chesterfield
BTEC National Diploma, Media Studies (Moving Image) -
Brookfield Community School
Health & Social Care