Senior Marketing Communications Manager

• Apr 2023 - Present

Senior Manager, Marketing Communications

• Jun 2019 - Oct 2022

Managed complex product launches and campaigns for B2B data center products accounting for $6 Billion of Western Digital’s $16B in annual revenue. • Partnered with business unit product marketing managers and led marcom teams in launching new products and campaigns for B2B business. As a senior NPI (New Product Introduction) marcom manager, B2B was primary focus with additional product launch responsibilities in B2C. • Created close alignment with teams of senior graphic designers, senior writers and video producers in meeting launch objectives. Concepted alternative design and copy approaches, presented/pitched concepts to internal BU clients, including executives, and developed marketing assets, iterating with several review cycles within tight deadlines and hard launch dates. • Accomplished product launch and campaign goals consistently on schedule to achieve market competitiveness and leadership. Developed assets including web banners, emails, print ads, product imagery, message maps and videos that were uploaded to DAM system for global distribution and translations into 20 languages. • Key contact for internal department communications, simultaneously with product launches and campaigns. Created brochures, tech briefs, case studies, whitepapers, infographics, logos for business units, sales enablement, corporate giving and doing (philanthropy), public relations and investor relations. • Daily utilization of systems and processes to manage projects and workflow: Adobe WorkFront (project management); Adobe Experience Manager (digital asset management) and Global Link Project Director (translations). Show less

Director of Marketing

• Nov 2016 - Apr 2019

Served as head of marketing for largest nonprofit provider of homeless shelter and services in Silicon Valley. • Managed all marketing functions, including events, marketing materials (print and digital), appeals/campaigns, website and public relations. • Developed content for all marketing assets; chief storyteller crafting messages and copy that promoted LifeMoves unique capabilities, strengths and mission to constituents. • Generated nearly $3M revenue/year by producing two large annual events, appeals/campaigns, and quarterly newsletters. • Interviewed clients/customers and wrote success stories for print/email marketing/web. • Partnered with internal teams and external vendors to achieve marketing and communications objectives; managed marketing agency, graphic designer, web developer, PR agency, printer, and videographers/photographers. Show less

Senior Manager, Marketing Communications

• Jul 2013 - Apr 2016

Managed the creation of marketing materials for hyper-growth cloud computing company, including infographics, digital/web graphics, ebooks, solution briefs, whitepapers, case studies, datasheets, event graphics and presentations. • Scaled creative services operation from managing approximately 70 projects per quarter to 150+ projects per quarter with recognition of high-quality creative results and marketing impact. • Implemented Creative Services/Marketing Communications project management system on the ServiceNow platform with marketing team and IT business analysts. New system replaced legacy Excel spreadsheet project management tool resulting in vast improvement in efficiency, quality control and workflow. • Supervised four senior graphic designers and production manager. Held daily standup/production meetings to prioritize objectives and ameliorate issues. • Partnered with internal clients from product marketing, partner marketing, events marketing, corporate communications, and sales in understanding their project goals and implementing solutions for continual customer satisfaction. Show less

Director of Communications

• Jan 2006 - Aug 2007

Head of Communications with responsibility to promote Notre Dame as a long-standing and highly regarded provider of a unique private high school education. • Developed content and produced all communications materials, including quarterly newsletters, annual report, admissions materials and advertisements. • Collaborated with President and Development Department on the implementation of communications strategies for annual events, leading to significant increases in fundraising. • Created new branding guidelines in tandem with leading design agency, enhancing Notre Dame’s image and visibility in the community. • Redesigned website and provided fresh content for webmaster to keep site dynamic and informative Show less

Senior Manager, Corporate Communications

• Oct 1995 - Apr 2003

Held key Corporate Communications position within Corporate Marketing department of world’s leading producer of semiconductor manufacturing equipment. Internally recruited from Product Business Unit marketing communications role into corporate communications position. • Exceeded CEO’s expectations by fulfilling the company’s top Communications’ priority with the production of the Corporate Annual Report for five consecutive years. • Recognized for excellence in the communication of the company’s ‘story’ to customers, stockholders, suppliers and employees. • Increased customer engagement with the development of corporate and product portfolio brochures for use by the worldwide sales team. • Launched a digital image library containing corporate and product images, logos and templates, enabling diverse Communications groups to easily and effectively access digital assets for use in Marketing programs. • Generated award-winning corporate video and multimedia presentations for use at tradeshows and recruiting fairs. • Led corporate branding initiative, teaming with cross-functional communications managers to enhance the company’s image. Show less