Claire Northrop
Marketing Manager at Real Estate Standards Organization (RESO)- Claim this Profile
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Bio
Credentials
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Working With Real Estate Data – Business Module (RED-B)
Real Estate Standards Organization (RESO)Mar, 2021- Nov, 2024
Experience
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Real Estate Standards Organization (RESO)
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United States
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Information Services
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1 - 100 Employee
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Marketing Manager
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Jun 2018 - Present
-Optimizes the integration of communications systems.-Administers all aspects of content management including all websites, social media channels, blogs, press releases, marketing material, whitepapers, business case studies, RESO standards environments, the RESO Data Dictionary Wiki and presentation material.-Create designs for event logos, case studies and other promotional materials.-Manages online presence and underlying content publishing across all mediums including websites, blogs and social media channels.-Attends and assists onsite with RESO Conferences hosted in various locations within the U.S. twice a year with around 500 attendees (onsite and virtual). Duties include conference marketing activities, attendee recruitment, assisting with onsite attendee registration and conference staffing, speaker coordination, attendee communication, conference app content management, ordering supplies, and coordinating post-conference follow-up activities.-Assists with RESO’s outreach efforts at other industry conferences and events.-Assists in the design, creation, content and distribution schedules of membership communication including newsletters-Manages RESO conference, member and industry wide tasks including content creation, distribution, statistics, reporting, scheduling and coordination with RESO’s marketing firm and RESO’s Chief Administration Officer.
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Property Manager
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2017 - 2018
-Strategize with leadership and implement marketing campaigns to increase traffic/occupancy at the community.-Perform quality prospect calls and tours as well as manage the CRM database to generate leases.-Prepare written as well as promotional content to be distributed to prospects, residents, and the public.-Manage community social media, email and outreach marketing.-Create and maintain solid relationships with vendors, and local businesses.-Plan and execute multiple monthly resident retention events.-Organize events partnering with local businesses to promote and cross-market.-Provide coaching and guidance to staff to reach goals.-Manage scheduling for staff, vendors, and resident appointments.-Accountable for reviewing and executing all contracts.-Process all A/P invoicing and final deposit accounting.-Prepare annual budget and complete monthly/quarterly variance and metrics reporting for investors.
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Cavalier Management Inc
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United States
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Real Estate
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1 - 100 Employee
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Property Manager
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2015 - 2017
-Maintained high occupancy with strong waitlist and high resident retention rate.-Planned and executed monthly events and fundraisers.-Was responsible for the support and guidance necessary to achieve goals.-Oversaw all employee timesheets and payroll submissions.-Was accountable for all postings, deposits and collections for all resident accounts.-Implemented quality customer service at all times.-Assisted in preparing monthly/yearly budgets. -Maintained high occupancy with strong waitlist and high resident retention rate.-Planned and executed monthly events and fundraisers.-Was responsible for the support and guidance necessary to achieve goals.-Oversaw all employee timesheets and payroll submissions.-Was accountable for all postings, deposits and collections for all resident accounts.-Implemented quality customer service at all times.-Assisted in preparing monthly/yearly budgets.
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JLB Partners
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United States
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Real Estate
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1 - 100 Employee
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Assistant Manager (Lease-up Position)
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2014 - 2015
-Oversaw resident relations including problem-solving internally and externally. -Responsible for month end reports, all accounts payable as well as lease detail updates for investors. -Key team member in closing one property and opening another. -Assisted the leasing team in reaching goals. -Accountable for all resident accounts and records. -Team member in outward marketing to promote property traffic. -Oversaw resident relations including problem-solving internally and externally. -Responsible for month end reports, all accounts payable as well as lease detail updates for investors. -Key team member in closing one property and opening another. -Assisted the leasing team in reaching goals. -Accountable for all resident accounts and records. -Team member in outward marketing to promote property traffic.
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Rock Companies
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United States
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Real Estate
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1 - 100 Employee
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Assistant Property Manager
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Feb 2012 - Nov 2014
-Monitored and assist with all leasing activity.-Processed move-ins/move-outs as well as obtained resident renewals.-Collected and posted all tenant payments.-Assisted Community Manager with customer complaints and property issues-Oversaw delinquency collections and process eviction filings-Performed bank deposits, A/P functions (including processing all vendor invoices) in conjunction with main office processes.-Prepared monthly newsletter and coordinated resident events.
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Education
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Appalachian State University
Bachelor of Science (BS), Psychology, Business Concentration
Community
