Experience

Kedron-Wavell

• Australia
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Aug 2022 - Present

  Brisbane, Queensland, Australia Reporting to the General Manager of Kedron-Wavell Ltd, I’m a member of the company’s senior leadership team, and manage a team of six talented marketing professionals, graphic designers and data specialists. I oversee all aspects of marketing and live entertainment for twelve brands, across multiple sites. This includes all branding, communications, print marketing, digital marketing, loyalty programs, promotions, advertising, public relations, market research, community activations… Show more Reporting to the General Manager of Kedron-Wavell Ltd, I’m a member of the company’s senior leadership team, and manage a team of six talented marketing professionals, graphic designers and data specialists. I oversee all aspects of marketing and live entertainment for twelve brands, across multiple sites. This includes all branding, communications, print marketing, digital marketing, loyalty programs, promotions, advertising, public relations, market research, community activations, regular events and major live shows. Show less



Allianz Partners

• France
• Insurance
• 700 & Above Employee

• Product Marketing and Innovation Manager, Roadside Assistance

  • Apr 2022 - Aug 2022

  Reporting to the APAC Head of Product Marketing and Innovation, I oversaw the management of Allianz Partners Roadside Assistance product in Australia. I was responsible for managing strategic product planning including market research, product development, go-to-market campaigns and sales enablement. While in this position I repositioned how the Australian Roadside Assistance market was assessed and product service gaps, identifying new B2B partnership opportunities… Show more Reporting to the APAC Head of Product Marketing and Innovation, I oversaw the management of Allianz Partners Roadside Assistance product in Australia. I was responsible for managing strategic product planning including market research, product development, go-to-market campaigns and sales enablement. While in this position I repositioned how the Australian Roadside Assistance market was assessed and product service gaps, identifying new B2B partnership opportunities, particularly in the electric vehicle market. Show less



Tabcorp

• Entertainment Providers
• 700 & Above Employee

• Marketing Manager - Trade and Partnership Delivery

  • Nov 2018 - Dec 2021

  Brisbane, Queensland, Australia In this senior position I was a member of Tabcorp’s Gaming Services Marketing Leadership Team and reported to the General Manager – Customer and Insights. In working for this B2B company I managed three critical customer portfolios; trade events, industry partnerships and digital platforms. Along with guiding brand, product and communications activity. - I oversaw multiple Australasian trade events per year, each with a budget of up to a half a million dollars. For every event I… Show more In this senior position I was a member of Tabcorp’s Gaming Services Marketing Leadership Team and reported to the General Manager – Customer and Insights. In working for this B2B company I managed three critical customer portfolios; trade events, industry partnerships and digital platforms. Along with guiding brand, product and communications activity. - I oversaw multiple Australasian trade events per year, each with a budget of up to a half a million dollars. For every event I developed and implemented an ELT endorsed strategy that achieved up to 800% ROI. Managing these trade events included stand design, product delivery, technical requirements, staff training, marketing materials, media, communications and all project logistics. - As a result of Tabcorp’s Gaming Services merging with two other major gaming businesses I led the renegotiations of corporate partnerships with industry bodies – achieving on average a 25% increase in benefits whilst reducing financial investment by up to 50%. I also managed the day-to-day relations, introducing new procedures and practices to improve business access to industry leaders and utilisiation of benefits. - Following the business restructure of product delivery I became a custodian of digital platforms, due to my proven digital acumen. This included overseeing the operational functionality of all digital marketing tools and the CX of many customer facing platforms. Due to my successful delivery of these tools within gaming services many were adopted by Tabcorp’s corporate and wagering divisions. Show less



DAIS Brand Strategy Advisors

• Australia
• Design
• 1 - 100 Employee

• Account Manager - Marketing

  • Mar 2018 - Aug 2018

  Brisbane, Australia Reporting to the Senior Marketing Strategist and Creative Director, as Account Manager - Marketing I managed client accounts and supported the creative team with brand strategy development. Responsibilities include: • Assisted in the formulation and delivery of brand strategy, including the facilitation of client workshops and presentations • Proactively managed client projects from inception through to completion, ensuring deliverables were on brief and within scoped budget and… Show more Reporting to the Senior Marketing Strategist and Creative Director, as Account Manager - Marketing I managed client accounts and supported the creative team with brand strategy development. Responsibilities include: • Assisted in the formulation and delivery of brand strategy, including the facilitation of client workshops and presentations • Proactively managed client projects from inception through to completion, ensuring deliverables were on brief and within scoped budget and time Show less



Tabcorp

• Entertainment Providers
• 700 & Above Employee

• Brand and Campaign Manager - Gaming

  • Jan 2017 - Dec 2017

  Melbourne, Australia Reporting to the Head of Marketing, I managed Tabcorp’s Gaming brand and campaign marketing activities – with the ultimate goal to drive performance for the division and our B2B clients to enable them to succeed in a highly competitive market. Achievements included: • Promoted after only 10 months in each role - due to successfully delivering numerous strategic branding projects & campaigns for Tabcorp & B2B clients; that resulted in increased turnover, member engagement & more •… Show more Reporting to the Head of Marketing, I managed Tabcorp’s Gaming brand and campaign marketing activities – with the ultimate goal to drive performance for the division and our B2B clients to enable them to succeed in a highly competitive market. Achievements included: • Promoted after only 10 months in each role - due to successfully delivering numerous strategic branding projects & campaigns for Tabcorp & B2B clients; that resulted in increased turnover, member engagement & more • Directly contributed to increasing NPS by 38 points through leading a major thought leadership campaign, that included a Big Picture Event series, a print & online trade publication State of Play & a new website • Significantly improved the marketing team’s quality, capacity & timeliness of deliverables, & created greater accountability & transparency by implementing new methodology in conjunction with cloud-based solutions • Finalist at the 2017 Tabcorp Star Player Awards, for continually delighting B2B clients with campaign performance Responsibilities included: • Managing brand & campaign activities end-to-end (working with broader business teams & clients) including planning, budgeting, implementation and evaluation; using an IMC approach, inclusive of print, digital, social, events, public relations, sponsorship, direct marketing, trade marketing & internal communications channels • Being custodian of Tabcorp’s gaming brand; ensuring it was communicated through the most relevant channels, with a strong focus on improving market positioning • Understanding the dynamics of the entertainment industry & broader market conditions, to identify opportunities to execute successful network & venue-level campaign activity for customers

• Assistant Marketing Manager - Gaming

  • Apr 2016 - Jan 2017

  Melbourne, Australia Reporting to the Marketing Manager, the role involved assisting in the management of all marketing, including brand, campaign and trade strategy and solutions, for Tabcorp Gaming Solutions. See Brand and Campaign Manager role for more information.

• Brand and Campaign Coordinator - Gaming

  • Jul 2015 - Apr 2016

  Melbourne, Australia Reporting to the Brand and Campaign Marketing Manager, the role involved coordinating venue marketing, network campaigns, branding for the both the business and B2B clients. See Brand and Campaign Manager role for more information.



Qantas

• Australia
• Airlines and Aviation
• 700 & Above Employee

• Marketing and Administration Coordinator

  • May 2014 - Apr 2015

  Melbourne, Australia • Furthered member engagement for Qantas Loyalty brands and B2B clients by delivering targeted direct marketing campaigns. • Reduced operating costs for the Melbourne office, contributing to the overall business strategy, by rigorously renegotiating key supplier contracts.



Fletcher Building

• New Zealand
• Building Materials
• 700 & Above Employee

• National Marketing Communications Coordinator

  • May 2013 - May 2014

  Melbourne, Australia • Managed several 6-figure major product launches, that involved integrated print, event, public relations and digital marketing campaigns • Increased brand awareness and improved brand positioning, by establishing several strategic brand partnerships



Ticketmaster

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Assistant

  • Oct 2012 - Apr 2013

  Melbourne, Australia Reporting directly to the eCommerce Manager, this role provided support to a broad range of digital marketing activities for national and international clients. These activities included coordinating content across all Ticketmaster Australia websites, creating promotional EDMs, auditing online patron reviews, managing all social media platforms and writing post event marketing reports. Key Achievements • Implemented a new process for creating promotional EDMs, which improved client… Show more Reporting directly to the eCommerce Manager, this role provided support to a broad range of digital marketing activities for national and international clients. These activities included coordinating content across all Ticketmaster Australia websites, creating promotional EDMs, auditing online patron reviews, managing all social media platforms and writing post event marketing reports. Key Achievements • Implemented a new process for creating promotional EDMs, which improved client approval turnaround time by approximately 300%, improved the quality and accuracy of copy and images and increased distribution deadlines being met. • Developed a faster and more accurate method to gather and analyse marketing data for post event reports. This allowed for greater evaluation of marketing activity results and the formulation of stronger recommendations; and it turn greater satisfaction from clients. • Significantly contributed to a valuable sponsorship agreement with an AFL Club, which provided Ticketmaster Australia with significant marketing communication opportunities and exposure, by creating TV scripts, digital collateral and print collateral.

• Box Office Coordinator

  • Dec 2008 - Sep 2012

  Brisbane, Australia Provided administrative and box office support to all staff in the Queensland State Office, including the State Manager. This was done through productively overseeing the day-to-day operations of the Queensland State Office and managing pre-event and event day operations. Key Achievements • Applied my innovative marketing skills to increase Ticketmaster’s brand image, brand awareness and brand recognition in Brisbane and the South East Queensland region. o Awarded, Employee… Show more Provided administrative and box office support to all staff in the Queensland State Office, including the State Manager. This was done through productively overseeing the day-to-day operations of the Queensland State Office and managing pre-event and event day operations. Key Achievements • Applied my innovative marketing skills to increase Ticketmaster’s brand image, brand awareness and brand recognition in Brisbane and the South East Queensland region. o Awarded, Employee Rewards Gift Certificate for contribution to Ticketmaster Australia’s branding. • Developed and implemented Casual Box Office policies and procedures in regards to attraction, recruitment, training and retention, enhancing the overall quality of the extensive Box Office team. • Developed and implemented policies and procedures to improve the overall productivity and efficiency of administrative operations of the office and event day operations.



Electrolux Group

• Sweden
• Manufacturing
• 700 & Above Employee

• Sales Representative

  • Jun 2011 - Nov 2011

  Brisbane, Australia • Increased market share and brand awareness of Electrolux products; by having effective communication with managers and ensuring product displays conformed to national VM guidelines. • Ensured that stores had a competitive range and stock levels of Electrolux products by developing excellent client relationships with store managers and other relevant store staff.



Brisbane Lions

• Australia
• Spectator Sports
• 100 - 200 Employee

• Ticketing Coordinator (Acting)

  • Oct 2010 - Mar 2011

  Brisbane • Maximised ticket sales and membership growth - working with the membership manager to develop effective marketing plans that included both offline and online marketing tactics. • Responsible for ticketing operations for all Brisbane Lions games along with coordinating membership processing, database management and direct marketing. • Managed Brisbane Lions Ticketmaster Outlet, producing all ticketing and financial reports.



ASM Global (APAC)

• Australia
• Events Services
• 100 - 200 Employee

• Suncorp Stadium - Stadium Membership Event Day Assistant

  • Oct 2008 - Oct 2010

  Brisbane, Australia • Coordinated and assisted a broad range of stakeholders on event day including stadium members, venue hirers, media and players, requiring a very high level of discretion and interpersonal skills. • Managed and maintained the presentation of the Stadium Member’s foyer along with ensuring a high level of personal presentation.



High Noon Stage Production

• Production Manager

  • Jul 2007 - Jun 2008

  Brisbane, Australia • Established new clients, whilst maintaining current clients through the development and implementation of a successful marketing plan. • Responsible for the logistics of major events – establishing production schedules for bump-in, operation and bump-out lighting, audio and audio-visual equipment.