Experience

Mosaic Group
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Senior Product Growth Manager

  • Mar 2023 - Present


Dashing Diva

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Head of E-comm / Sr. growth marketing manager

  • Oct 2022 - Mar 2023

  • Directed the team to cover commerce's B2C marketing and e-comm promotions such as email, sms, loyalty program, affiliate program paid media and others. • Spearheaded website revamp and decreased the ‘drop off rate’ and ‘bounce rate' by updating the navigation and increased ‘avg. session duration’. • Established additional sales channels and grew business by opening Amazon store, IG shop and Pinterest shop.• Forecasted sales growth, sales by category and developed business KPIs.

• Growth Marketing Manager

  • Dec 2021 - Oct 2022

  • Oversaw paid media and executed campaigns from brand awareness through acquisition and retention with yearly budget of over $5M. • Monitor analytics and data from websites, email, social, ads and other digital content to optimize performance and establish benchmarks.• Acquired 140% more new visitors by restructuring media campaigns to be full-funnel campaigns.• Generate break-through analytical insights to determine marketing strategy, such as initiating resolving the discrepancy that Dashing Diva had in terms of their primary customer’s demographic and their product designs.• Manage and optimize channels (such as email, Facebook ads, onsite placements, SEM, content marketing, digital video, print collateral, influencer/partnerships etc.) to drive performance. Show less

• Ecomm/Digital, Growth Marketer

  • Mar 2020 - Nov 2021

  • Evolve owned digital channels (e.g., website, SEO, email, affiliates, loyalty program) leveraging new technologies and strategies to drive engagement, interest, and conversions. • Drive testing, reporting, optimization, and analysis on channel performance to identify KPIs, benchmarks and key levers that will inform new strategies to improve engagement.• Work with internal teams to advise on the creation of all marketing and campaign assets such as web content, emails, social content, digital event support, etc. Show less



Coupang

• South Korea
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Manager for Fintech & Coupang Eats

  • Apr 2019 - Mar 2020

  • Develop new business features for Coupang’s food delivery business to penetrate the market. (Cheetah delivery, Coupang pick store list and etc.) • Managed marketing campaigns and turned 30% of Coupang’s customers in Seoul to Coupang Eats users in 2 months. (In-app notification, E-mail marketing, App-Push, SMS marketing and App integration.) • Work with UX,UI designers to optimize website, landing page and app. • Cooperated with product owners, front-end and back-end engineers to create in-house marketing tools for Coupang Eats. • Developed in-app ad placements and managed co-branded marketing campaigns with brands which increased WOW conversion rate by 10%. • Featured Coupang Eats app on Apple app store. Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Executive

  • Sep 2018 - Mar 2019

  • Manage client relationships as the first point of contact. (Clients: Almond Board of California, Samsung, Sunkist etc.)• Manage projects for marketing/PR activities & content creation - equipped with sense of managing resource, timeline & budget.

• Account Executive

  • Mar 2016 - Sep 2018

  • Develop and execute projects for marketing and pr purposes. (IMC planning, Online advertisement, Digital campaigns, etc.)• Develop and publish B2B and B2C digital contents.• Monitor and analyze media market and drive insights for clients.• Develop weekly and monthly reports.• Analyze digital media channels with google analytics and other analytics tools.