Experience

ÉDICLIC

• France
• Book and Periodical Publishing
• 1 - 100 Employee

• Project Manager- youth publishing

  • Apr 2022 - Present

  Paris, Île-de-France, France Concept, ideas and realisation of a children's book, focusing on the hidden cultural aspect of a famous book in youth litterature. Creative ideas and project management



PPA Business School

• France
• Education
• 1 - 100 Employee

• Professor in Brand Marketing in higher educational institutions -Paris Business School

  • Mar 2021 - Present

  Paris, Île-de-France, France - Topics : Brand Strategy ( in English & French)/ Fondamental Marketing/ Operational Marketing/ Marketing Case studies - Teaching 3rd and 4th grades students



Toxicode

• France
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Director

  • Mar 2021 - Sep 2021

  Paris, Île-de-France, France - Building digital Marketing and communication strategy for Toxicode - Promotion activations in educational trade fair for the range of Toxicode's games - Building community of teachers to test new tools - Redesigning & improving website Toxicode is a learning platform for teenagers , teaching coding and maths in a very innovative way: when taking risk and making mistakes is leading to success and self confidence.



Atelier Mexicode

• Mexico
• Education Administration Programs

• Founder of a digital coding school for children

  • Sep 2018 - Mar 2021

  Federal District, Mexico Founder of a digital academy , teaching coding for children from 7 to 14yo, developping my entrepreneurial skills and ability to take risk, leveraging my marketing and digital expertise. Building a school with 50 pupils and 6 classes, I have created a network of after school classes that teach logic and knowledge of coding. Based on Scratch and Arduino, kids are learning how to program a robot and basics of coding. I have built my business plan, improved my Spanish skills… Show more Founder of a digital academy , teaching coding for children from 7 to 14yo, developping my entrepreneurial skills and ability to take risk, leveraging my marketing and digital expertise. Building a school with 50 pupils and 6 classes, I have created a network of after school classes that teach logic and knowledge of coding. Based on Scratch and Arduino, kids are learning how to program a robot and basics of coding. I have built my business plan, improved my Spanish skills and my international experience while growing my own company in digital education, Show less



Printemps des Artistes

• Türkiye
• Artists and Writers

• Marketing events and communication Manager

  • Jan 2015 - Aug 2017

  Istanbul, Turkey In the context of expatriation in Istanbul, I have developed a new concept and organised art exhibition with Turkish artists to the benefits of non profit associations. Turnover : 70 K Euros per year– benefit : 25 K Euros Leading a team of 5 people, Exhibition events with gala evening with 400 attendees from the international community. Media digital plan and communication tools for National TV press coverage. Sponsorship with Groupama, Pernord Ricard, Air France… Show more In the context of expatriation in Istanbul, I have developed a new concept and organised art exhibition with Turkish artists to the benefits of non profit associations. Turnover : 70 K Euros per year– benefit : 25 K Euros Leading a team of 5 people, Exhibition events with gala evening with 400 attendees from the international community. Media digital plan and communication tools for National TV press coverage. Sponsorship with Groupama, Pernord Ricard, Air France, Accor. Show less



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Europe Marketing Manager Lager Beer- Red Stripe

  • Jan 2013 - Aug 2014

  London, United Kingdom Lead and develop marketing brand strategies on beer brands ( Red Stripe) in the Guiness' porfolio - Product Innovation : launch of an iconic Jamaican beer the ‘Stubby. - Manage the project from product development to commercialisation. - Lead cross functional team including supply, R&D, factory, sales and finance team. - Manage P&L and financial viability of the project - Lead commercial plan . Interface with on trade and off trade… Show more Lead and develop marketing brand strategies on beer brands ( Red Stripe) in the Guiness' porfolio - Product Innovation : launch of an iconic Jamaican beer the ‘Stubby. - Manage the project from product development to commercialisation. - Lead cross functional team including supply, R&D, factory, sales and finance team. - Manage P&L and financial viability of the project - Lead commercial plan . Interface with on trade and off trade customers - Social media campaign - PR and event strategy with sponsorship of London Notting Hill Carnival - Third party management and business reporting Results : - Digital video reached 1 million views in less than 2 weeks with 50% organic views. - WIN Cannes Silver Lions in Lions Festival of Creativity, which celebrates the best campaigns and looks forward of emerging trends , for the campaign ‘ Make Music in a Corner Shop’

• Europe Marketing Manager - Luxury brands- Global Travel Retail - Johnnie Walker

  • Dec 2009 - Jan 2013

  London - Management of a team of 6 Europe Trade Marketing managers - Lead and launch product innovation accross Europe : Johnnie Walker Double Black - Coordinate innovation and brand executions in 6 countries in 500 duty free stores in Europe. - P&L , M&E of activations at brand level. Results - Successful launch of Johnnie Walker Double Black in Europe : driven 60% incremental value growth on trademark. Listed in 80% of Europe outlets. Beats plan by 15%. -… Show more - Management of a team of 6 Europe Trade Marketing managers - Lead and launch product innovation accross Europe : Johnnie Walker Double Black - Coordinate innovation and brand executions in 6 countries in 500 duty free stores in Europe. - P&L , M&E of activations at brand level. Results - Successful launch of Johnnie Walker Double Black in Europe : driven 60% incremental value growth on trademark. Listed in 80% of Europe outlets. Beats plan by 15%. - Launch of ‘The John Walker’ (€3000): PR event and luxury visibility in airlines lounges. - Diageo luxury portfolio has delivered +25% value growth over 12 months

• Trade Marketing Manager- Global Travel Retail

  • Jul 2005 - Nov 2009

  London, UK -Trade marketing and commercial management of key account customers across Europe: The Nuance Group and Aelia (Paris, Amsterdam, Stockholm, Zurich, Geneva, Lisbon, and London) -Improve the visibility of Diageo’s brands with merchandising solutions in retail -Manage two Diageo field staffs in Holland and Portugal Results: Winner of the’ Breakthrough award’, rewarding one employee for this thinking and outstanding realisation.



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Jul 2004 - Jul 2005

  In charge of Harry Potter’s, Star Wars’, Spiderman’s licensing Lego products (Marketing Budget: 1M£), I have managed relationships with the licensors such as Warner Brother, Lucas’ Film, Sony



Saupiquet

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Dec 2001 - Jul 2004

  Paris, France In charge of 'Les Saladières' range (Marketing Budget: 3.3 M£ ) with management of TV campaign and development and launch of a new concept of snacking salad.



Glénat

• France
• Book and Periodical Publishing
• 100 - 200 Employee

• Brand Manager Marketing & Promotions

  • 2001 - 2001

  Paris, Île-de-France, France BRAND MANAGER MARKETING & PROMOTIONS Glenat- Paris, France -In charge of the promotional plan of the last volume of Peter Pan (‘ Crochet’) from Loisel : competition to win Loisel ‘s drawings/ in store communication in bookshops , -Sales Management and opérations -Media Print campaign in specialized press comic magazines for the launch of the collection ‘ Le Triangle Secret’ & ' Le Decalogue'



Editions Gallimard

• France
• Book and Periodical Publishing
• 200 - 300 Employee

• Market research Manager for Magado, Gallimard Jeunesse's website

  • Apr 2000 - Jul 2000

  Paris Area, France In charge of marketing research and competitive intelligence for the development and creation of Magado, the first educational website for kids from 7 to 14 years old.



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • Jan 1999 - Jun 1999

  In charge of coffee brands “Jacque Vabre” and “Carte Noire” in national retail outlets:promotional plans for key accounts to improve trade development and brands exposure in the on trade channel.



Jacquet Brossard - Groupe Limagrain

• France
• Food Production
• 400 - 500 Employee

• Assistant Brand Manager- Kids division

  • Jul 1998 - Dec 1998

  Paris Area, France Jacquet Brossard is a FMCG company specialist in food and bakery. I have led a project to launch a new sweet snack for children including initial market research, brand positioning and product packaging.