Experience

SPINS

• United States
• Market Research
• 300 - 400 Employee

• Senior Client Insights Analyst

  • Sep 2023 - Present



NielsenIQ

• United States
• Information Services
• 700 & Above Employee

• Customer Success Analyst

  • Jul 2022 - Sep 2023



Denison Data Analytics Program

• United States
• Higher Education
• 1 - 100 Employee

• Teaching Assistant

  • Aug 2021 - May 2022



Denison University

• United States
• Higher Education
• 700 & Above Employee

• Mitchell Center Equipment Manager

  • Aug 2019 - May 2022



NielsenIQ

• United States
• Information Services
• 700 & Above Employee

• Operations Intern

  • May 2021 - Aug 2021



Denison University Consulting Program

• United States
• Higher Education
• 1 - 100 Employee

• Consultant

  • Jan 2021 - Feb 2021

  𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: Our client, a marketing consultant working with a women’s wrestling apparel brand in Cincinnati, OH, asked our team to design marketing strategies that would enhance engagement within their target demographic. 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐑𝐨𝐥𝐞: I managed direct communication with the client in addition to collaborating on various leverage strategies to amplify the influence of the brand’s ambassadors. Additionally, I utilized my data analytics background to prioritize a data dashboard within the client’s website to highlight the importance of an interactive aspect to their platforms. Our team worked collaboratively throughout the project, integrating our work and making sure that we met and exceeded our clients’ expectations. 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: The project resulted in providing social media recommendations and activities in order to promote the brand; website improvements were also suggested to improve user experience and engagement. Their next steps are to apply our team’s suggested plans in order to further their strength within the industry. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐃𝐞𝐥𝐢𝐠𝐡𝐭: Our team produced client delight through the variety of strategies we proposed that were still unified in culminating the community aspect the client is striving for. Our client, the CEO of Harrow Blue and an experienced consultant, said of our team’s efforts: “Your approach, insights and recommendations were strategic, relevant, unique, creative, consumer-led, and very actionable.” Show less



Denison Data Analytics Program

• United States
• Higher Education
• 1 - 100 Employee

• Consultant

  • Nov 2020 - Feb 2021

  𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: Our client, the Denison University Food Pantry, asked us to investigate food insecurity on campus through information provided from prior semesters in which the food pantry on campus has been open. Our goal was to search for outliers within the pantry users that distinguished them from the total student body. 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐑𝐨𝐥𝐞: I was responsible for pulling, cleaning, matching, and analyzing data in order to find signifiers among pantry user variables that connected them to the use of the pantry. Following the investigation and analysis, my team designed a report and presented our findings to both the food pantry team as well as Denison faculty. 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: A multitude of factors were found to have some trends among pantry users, however the sample size restricted us from any bivariate analysis. We did investigate variation among visits across all semesters in which the pantry services have been available, drawing us to the conclusion that the pantry can expect approximately 50 unique visitors in the coming semesters. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐃𝐞𝐥𝐢𝐠𝐡𝐭: We offered solutions to the pantry's troubles with data collection as well as potential outliers to investigate further with concerns around why students are utilizing the food pantry and how prominent food insecurity is on campus. Our clients were impressed with the depth we were able to reveal given the data limitations and our "analysis will help inform decisions moving forward". Show less