Experience

Trout River Industries

• Canada
• Truck Transportation
• 1 - 100 Employee

• Marketing

  • Sep 2021 - Present

  • Develop and implement marketing strategies and plans for the year. • Manage campaigns and vendors, including external agencies. • Design all marketing collateral, including print and digital, and branded items and giveaways. • Handle all photography and videography, and video editing. • Copywrite content for all platforms, including press releases, website, social media, and email. • Manage website and social media accounts. • Coordinate trade show participation. • Create brand standard guidelines. • Support dealer network by distributing sales and branding collateral. • Prepare and manage budgets. Show less


Confidential
• IT Services and IT Consulting
• 1 - 100 Employee
• Marketing Manager

  • Feb 2021 - Aug 2021


Messe Frankfurt GmbH

• Germany
• Events Services
• 500 - 600 Employee

• Marketing Manager

  • Sep 2016 - Feb 2021

  • Successfully achieved 98% of visitor target for the 2020 edition of the security show. • Developed a digital community using Swapcard and ran the CaboodleAI sharing site. • Organized and ran over 15 webinars using Livestorm. • Defined overall marketing strategy and planned campaign elements for an integrated ATL/BTL approach. • Created marketing collateral and tailored messages. • Measured performance and effectiveness of campaigns to obtain insights for improved strategies. • Prepared budgets and allocated and managed resources. • Managed media selection and identified new media channels relevant to the target audience. • Updated the website and planned social media content. • Managed stakeholders and vendors through briefing, cost negotiation, supervision, and timely delivery of requirements. Show less



Qbara Restaurant, Lounge & Bar

• Assistant Marketing Manager

  • Nov 2014 - Aug 2016

  • Managed corporate, private, and DMC events for Qbara Restaurant, Lounge, and Bar, resulting in a YoY increase in events revenue. • Assisted with opening a second restaurant concept. • Assisted with developing marketing strategy objectives and actions. • Produced marketing materials and literature, including design briefs, copywriting, and photography. • Assisted with content creation and website updates. • Managed vendors, including PR agencies, print, and production. • Prepared monthly reports for the management team. Show less



Nay Restaurant & Lounge

• Marketing Manager

  • Dec 2013 - Nov 2014

  • Part of the opening team that launched the restaurant. • Developed annual marketing plan, branding objectives, and budget. • Copywrote for the website, social media, print collateral, and other activations. • Established brand guidelines and managed the production and distribution of print collateral. • Prepared social media strategy across relevant platforms. • Deepened relationships with all media to ensure effective messaging and positioning of the organization. • Part of the opening team that launched the restaurant. • Developed annual marketing plan, branding objectives, and budget. • Copywrote for the website, social media, print collateral, and other activations. • Established brand guidelines and managed the production and distribution of print collateral. • Prepared social media strategy across relevant platforms. • Deepened relationships with all media to ensure effective messaging and positioning of the organization.



At.mosphere Burj Khalifa

• Hospitality
• 1 - 100 Employee

• Marketing & Communciations Coordinator

  • Nov 2012 - Nov 2013

  • Prepared marketing plan, annual budget, and monthly forecast of expenses. • Coordinated marketing participation for press and FAM trips and handled site visits. • Gathered and coordinated information to facilitate the creation of newsletters, promotions, and press releases. • Contributed to advertising plan, media buying, copywriting, layouts, and creatives to ensure a consistent message. • Acted as a brand guardian and upheld the integrity of the brands at all times. • Supported new marketing partnerships, sponsorships, and barter opportunities. Show less



Al Manzil & Qamardeen Hotel, EMAAR Hospitality

• Guest Relations & F&B Marketing Coordiantor

  • Nov 2010 - Nov 2012

  • Relationship management – including sport /women’s/ country specific associations • Social media reporting • Loyalty Card – project managed from the concept, creation, implementation and staff training • Assist Marketing department with the creation of F&B collateral • Management of partnership discounts • Management of promotional media listings • Management of restaurant website • Brand Management for outlets • Administration • Function/ event management for outlets • Strategizing, brainstorming and concept creation with F&B and Marketing team Show less