Experience

Design Bridge and Partners

• United Kingdom
• Advertising Services
• 400 - 500 Employee

• Executive Creative Director & Managing Partner

  • May 2019 - Present

  Greater New York City Area

• Executive Creative Director & Managing Partner at Design Bridge

  • May 2019 - Present

  New York

• Executive Creative Director - Amsterdam New York

  • Jan 2018 - Present

• Partnership Creative Director

  • May 2007 - Present

  Amsterdam Aapprox 200 staff in 3 offices, London, Amsterdam and Singapore.Focus on brand strategy, identity creation, design systems for FMCG and Corp identities, product and brand innovation.

• Executive Creative Director & Managing Partner

  • May 2019 - May 2019

  New York



MOUNTAIN DESIGN

• Design
• 1 - 100 Employee

• Creative Director

  • Jun 2004 - Apr 2007

  2004-2007 / Mountain Design The Netherlands Key member of team responsible for winning Unilever account, establishing an on going relationship with the client in the UK. Undertaking a redesign of Heart Health products, and local Dutch brand Calvé. Established a strong working relationship with AKZO UK on the Crown Brand which enabled us to pitch and win AKZO NOBEL Europe. Increased the level of creativity and thinking within the company. Rejuvenated the face of Dr. van der Hoog cosmetics… Show more 2004-2007 / Mountain Design The Netherlands Key member of team responsible for winning Unilever account, establishing an on going relationship with the client in the UK. Undertaking a redesign of Heart Health products, and local Dutch brand Calvé. Established a strong working relationship with AKZO UK on the Crown Brand which enabled us to pitch and win AKZO NOBEL Europe. Increased the level of creativity and thinking within the company. Rejuvenated the face of Dr. van der Hoog cosmetics, resulting in the first ever Design EFFIE Award in 2006 in the Netherlands. Worked with Coca Cola to launch none returnable bottles – Splash for Fanta and Icon bottles for Coca Cola. Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Design Director

  • Dec 1999 - Jan 2005

  Design Director Singapore and Hong Kong Recruited from Australia to improve the standard of creativity within the Singapore office with an existing staff who were demoralised and despondent. Within the first 100 days had established new clients increased revenue and fostered a better working environment and therefore a much higher standard of work. Improved design capabilities, growing the department and increasing creative standards. Recruited and relocated new designers from the UK… Show more Design Director Singapore and Hong Kong Recruited from Australia to improve the standard of creativity within the Singapore office with an existing staff who were demoralised and despondent. Within the first 100 days had established new clients increased revenue and fostered a better working environment and therefore a much higher standard of work. Improved design capabilities, growing the department and increasing creative standards. Recruited and relocated new designers from the UK building on the strengths already established, greatly increasing the quality of the thinking and ideas being produced. Having successfully established a cohesive team of designers and writers in Singapore was asked to relocate to Hong Kong. Responsible for all visual communication material, produced by the Hong Kong office. Developing and implementing a wide range of projects that span both size and complexity, from strategic positioning for the Hong Kong Fringe Arts Festival to the Bank of China IPO launch in 2002. Show less



Batey Ads

• Advertising Services
• 1 - 100 Employee

• Design Director

  • 1996 - 1998

  Key member of team responsible for winning the Audi Australia account, and establishing an on going relationship with the client in Sydney. Undertaking a design audit of all the Audi dealerships in New South Wales, and implementing a cohesive brand image across all brand world touchpoints. Design and implementation of house style for Singapore Airlines tactical press ads. Developed print campaign for Australis’ leading telecommunications company Telstra, including a repositioning of the… Show more Key member of team responsible for winning the Audi Australia account, and establishing an on going relationship with the client in Sydney. Undertaking a design audit of all the Audi dealerships in New South Wales, and implementing a cohesive brand image across all brand world touchpoints. Design and implementation of house style for Singapore Airlines tactical press ads. Developed print campaign for Australis’ leading telecommunications company Telstra, including a repositioning of the brand and a launch to all staff and national press. Special promotions, and concept development for merchandising Lego, Primo and Duplo in Australia. Show less



Dentsu Young & Rubicam - Singapore

• Senior Designer

  • 1994 - 1996

  Founder member of design unit at DY&R. Played an integral role in building and shaping the fledgling design company from two people to a thriving 12 person operation. Developed and launched new identity for The Television Corporation of Singapore. Designed and implemented new house style across a range of collaterals for Singapore Post. Collaborated with interior designers to create new merchandising space for Singapore Telecom retail outlets. Designed and orchestrated full suite… Show more Founder member of design unit at DY&R. Played an integral role in building and shaping the fledgling design company from two people to a thriving 12 person operation. Developed and launched new identity for The Television Corporation of Singapore. Designed and implemented new house style across a range of collaterals for Singapore Post. Collaborated with interior designers to create new merchandising space for Singapore Telecom retail outlets. Designed and orchestrated full suite of promotional material for Sony Audio and Video products in Asia Pacific. Show less



Springett Associates

• Designer

  • 1991 - 1992