Experience

illumin (AcuityAds Inc.)

• Canada
• Advertising Services
• 100 - 200 Employee

• Director of Strategic Partnerships

  • Dec 2022 - Present

  Consumer Journey Specialist: Specializing in understanding and optimizing the end-to-end customer journey to drive awareness, engagement and conversions. Data-Driven Strategist: Leveraging data and analytics to design targeted marketing campaigns that resonate with consumers at every touchpoint. Audience Segmentation: Proficient in segmenting audiences based on behavior, demographics, and preferences to deliver personalized experiences. Conversion Rate Optimization: Adept at improving conversion rates by identifying pain points in the consumer journey and implementing effective solutions. ROI-Focused: Committed to delivering measurable results and optimizing marketing efforts for maximum return on investment (ROI). A/B Testing: Conducting rigorous A/B tests to fine-tune marketing strategies and identify winning variations that drive better outcomes. Customer-Centric Mindset: Passionate about putting the customer at the center of marketing efforts to create lasting brand loyalty. Show less



Salesforce

• United States
• Software Development
• 700 & Above Employee

• Core Account Executive - Commercial & High Growth Accounts

  • Jun 2022 - Dec 2022

  Strategic Account Management: Successfully managed and grew key client relationships by providing tailored solutions and exceptional service. Salesforce Expertise: Proficient in Salesforce's suite of products and services, enabling clients to maximize the value of their investments. Customized Solutions: Collaborated with clients to understand their unique business challenges and goals, delivering customized Salesforce solutions to address their needs. Revenue Growth: Consistently exceeded sales targets by identifying upsell and cross-sell opportunities within existing accounts. Sales Process Optimization: Streamlined sales processes and improved efficiency through the effective use of Salesforce tools and resources. Client Advocacy: Acted as a trusted advisor to clients, advocating for their needs within the organization and ensuring their success with Salesforce. Team Collaboration: Worked closely with cross-functional teams, including technical and support teams, to ensure seamless implementation and ongoing support for clients. Market Insights: Kept abreast of industry trends and market insights to provide clients with the latest best practices and recommendations. Customer Satisfaction: Maintained a high level of customer satisfaction by delivering top-notch service and continuously seeking opportunities for improvement. Show less



PatientPop, a Tebra company

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Account Executive

  • Aug 2021 - Jun 2022

  Medical Specialization: Specialized in serving the unique needs of neurosurgery and orthopedic surgery practices, gaining an in-depth understanding of their specific challenges and goals.Practice Growth: Helped medical practices achieve significant growth by leveraging PatientPop's comprehensive healthcare marketing and practice growth platform.Client Relationship Management: Built and nurtured strong, long-lasting client relationships, earning trust as a dedicated partner in their practice's success.Revenue Generation: Consistently exceeded sales targets by identifying opportunities for practice expansion, increased patient acquisition, and improved online reputation.Customized Solutions: Collaborated with clients to tailor PatientPop's platform to their practice's unique needs, ensuring maximum ROI.Market Expertise: Stayed updated on industry trends and regulations affecting neurosurgery and orthopedic surgery, providing clients with timely insights and recommendations.Cross-Functional Collaboration: Worked closely with internal teams, including marketing, support, and product development, to ensure the seamless delivery of services and solutions.Educational Outreach: Conducted educational webinars and training sessions for clients to help them make the most of PatientPop's platform.Patient Satisfaction: Prioritized enhancing patient satisfaction and experience, contributing to increased patient retention and referrals for client practices. Show less

• Account Executive II

  • Jul 2020 - Aug 2021

• Account Executive

  • Jul 2019 - Jul 2020

• Sales Development Representative

  • Jan 2019 - Jul 2019



Ryff

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Corporate Affairs

  • Jul 2018 - Nov 2018

  Strategic Leadership: Spearheaded Ryff's corporate affairs strategy, aligning it with the company's mission and vision while ensuring compliance with industry regulations. Government Relations: Established and maintained strong relationships with government officials, agencies, and industry stakeholders to promote Ryff's interests and advocacy initiatives. Public Relations: Led the company's public relations efforts, enhancing its image and reputation through effective communication strategies and media engagement. Corporate Communication: Oversaw internal and external corporate communications, including press releases, corporate announcements, and crisis management. Brand Management: Managed Ryff's brand identity, ensuring consistency and alignment across all communication channels. Industry Engagement: Represented Ryff in industry events, conferences, and associations, fostering partnerships and collaborations. Regulatory Compliance: Monitored and ensured compliance with relevant laws, regulations, and industry standards to mitigate risks and uphold corporate integrity. Executive Leadership: Collaborated with the executive team to provide strategic counsel on corporate affairs matters, contributing to informed decision-making. Stakeholder Engagement: Engaged with investors, shareholders, and other stakeholders to build trust and support Ryff's corporate objectives. Show less