Claire Miles

Influencer Executive at Snug – The Sofa in a Box Company
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Contact Information
us****@****om
(386) 825-5501
Location
London Area, United Kingdom, GB
Languages
  • English -

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Aysen Miller

I worked closely with Claire during her time at Snug to build our influencer marketing programme. Claire was an absolute pleasure to manage - passionate, efficient and extremely organised. Her willingness to help others, positive attitude and drive to learn more is infectious and she has been a valued member of the team. Claire is a great problem solver and an extremely talented influencer marketer. No task is too big or too small, she gets stuck in and delivers above and beyond. Any business would benefit from working with Claire and I hope to cross paths with her again in the future.

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Credentials

  • Trinity College Award London, certificate in Acting
    Trinity Guildhall (now Trinity College London)
    Mar, 2015
    - Nov, 2024

Experience

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Influencer Executive
      • Mar 2021 - Present

      My role focuses on developing, delivering and growing our influencer business across Snug. The position covers a full spectrum of influencer work, from celebrity casting all the way to micro-influencer social campaigns. Main responsibilities include:- Help to identify appropriate influencers within the industry for potential partnerships- Build strong connections and relationships with influencers and VIP’s- Manage influencer content and ensuring it is on brand- Manage influencer budgets, plan, co-ordinate and negotiate.- Devise innovative ideas and strategies that will help to generate results- Nurture and build direct relationships with influencers within key territories- Implement briefs alongside influencers in-line with set deliverables / KPI’s- Work on Influencer programmes to help ensure PR / media plan and strategy is aligned and works hand in hand- Support co-ordinating, planning and executing Influencer & VIP trips and events- Communication within the team regarding content priorities, product focuses and campaigns on a daily and weekly basis- Supporting the social team with creative brainstorming- Update relevant databases and reporting programmes.Working closely with the Social Media & Influencer Manager, I am directly responsible for the ideation, project management and execution of influencer campaigns across this spectrum.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Customer Success Executive
      • Nov 2020 - Mar 2021

      Role includes:- Communicating daily with clients to build and maintain lasting relationships through ensuring success and happiness on their influencer and display campaigns.- Mastering Audience2Media's Influencer Platform 'Impact' to run seamless campaigns using data at the forefront to identify the perfect influencers to match with each clients target audience.- Managing Influencer marketing campaigns from end-to-end including: Outreach, Influencer Negotiations, Budgeting, Scheduling, Daily Campaign Management and Reporting.- Analyse campaign performances and make recommendations on future products or strategies based on campaign KPI's. - Develop and prepare creative proposals to meet clients needs (researching key demographics, behavioural interests and media samples).- Strong Level of Knowledge on Digital Advertising, Influencer Marketing and the Social Media landscape.

    • Customer Success Executive
      • Sep 2019 - Oct 2020

    • United Kingdom
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing Internship
      • Aug 2019 - Sep 2019

      SMUK London is a start-up beauty, hair and lifestyle studio in Belgravia. This role involves supporting the execution of the overall marketing strategy across all communication tools to increase brand awareness and ensure KPI for the year are achieved according to the event calendar. Skills for this included:- Excellent product knowledge of partner brands sold in store such as Kjaer Weiss and Oribe in order to market each brand to their full potential,- Analysing data concerning product sales and ROI.- Supporting management with budget optimisation.- Working on a B2B marketing strategy, promoting the space to potential partner brands. - Planning and executing events such as workshop panels and product launches.- Taking full responsibility of all social media channels, creating content and scheduling posts in advance as well as creating data analytics reports on the results gained.- Writing blog posts in line the brand’s core value and copy-writing for SEO optimisation. - Email marketing, sending updated offers out weekly to target segments using mailchimp.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Coordinator Intern
      • Jun 2017 - Aug 2018

      I undertook a placement year at the Walt Disney Company’s regional head office for EMEA, working within the operations localisation team to support the delivery of localised Studio product – such as dubbed trailers and features. I took sole responsibility of trailer and metadata orders for the theatrical team, showing strong attention to detail to ensure all trailers, credits and scripts were delivered to tight deadlines to meet their debut whilst ensuring they met the high quality expected from the company. This role involved: - A high level of Excel, PowerPoint, Outlook and writing expertise. - Strong written and communication skills, especially when collaborating with several overseas studios and conducting presentations to senior management.- Top analytical skills were a must to decipher vast amounts of data in order to find key trends and create clear statistics. - Organisation and quick decision-making skills were key in this role to deal with any problem presented in a prompt and professional manner to deliver all orders on time. - Proficient team-working and leadership to efficiently work with colleagues in a collaborative-learning environment with the ability to take the lead on certain projects when required.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Peer Mentor
      • Sep 2016 - Aug 2017

      In my second year, I worked as a Peer Mentor, acting as a role model to level 4 Business Management students. This job required providing a friendly and professional peer-to-peer support programme of e-mentoring and workshops to new students in order to help them settle in to life at MMU.

    • Student Ambassador
      • Sep 2016 - Aug 2017

      This role involved representing the University at recruitment events and consisted of meeting and greeting prospectus student and acting as a tour guide, using public speaking skills to give groups of visitors an informative, promotional overview of the university campuses, and student life.

    • Hospitality
    • 1 - 100 Employee
    • Customer Assistant
      • Apr 2015 - May 2017

      Responsibilities include:- Working efficiently during busy periods, remaining calm under pressure and ensuring the job continues to be done to the highest of standards. - Working effectively in a close knit team to support one another at all times.- Providing customers with the extra care and attention they require to help them relax.- Training new employees to meet the demands of the role. - Taking on a leadership position when required. Responsibilities include:- Working efficiently during busy periods, remaining calm under pressure and ensuring the job continues to be done to the highest of standards. - Working effectively in a close knit team to support one another at all times.- Providing customers with the extra care and attention they require to help them relax.- Training new employees to meet the demands of the role. - Taking on a leadership position when required.

    • United Kingdom
    • Real Estate
    • 1 - 100 Employee
    • Student viewer
      • Nov 2016 - Feb 2017

      This role as a letting agent involves:- Using persuasive speaking skills to show potential student tenants around student houses in Fallowfield and the surrounding areas. - Working in the office, doing various marketing admin work and having strong MS office skills. - Strong Organisational skills to ensure I have extra information on each house to be able to sell it to its full potential. This role as a letting agent involves:- Using persuasive speaking skills to show potential student tenants around student houses in Fallowfield and the surrounding areas. - Working in the office, doing various marketing admin work and having strong MS office skills. - Strong Organisational skills to ensure I have extra information on each house to be able to sell it to its full potential.

Education

  • The Manchester Metropolitan University
    Bachelor of Arts (BA), Business Management
    2015 - 2019
  • Birmingham City University
    Foundation degree, Acting
    2014 - 2015

Community

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