Experience

BFree Foods

• Ireland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Creative Director Consultant

  • 2016 - Present



Equator Design

• United Kingdom
• Design Services
• 100 - 200 Employee

• Creative Director

  • Apr 2015 - Apr 2016

  Equator is the benchmark consultancy for holistic packaging design, creating astonishing international branding success stories around the world. Having creativity at the core of everything we do clearly differentiates us from the competition. Our ‘global’ but ‘local’ accessibility & unwavering passion compliment our Total Solution through every stage of our process. My role as CD in Ireland involves nurturing and growing the Irish studio. Taking guidance and inspiration from our very successful wider global studios and implementing their ways of working and the Equator ethos and ideals around creativity in our Dublin based studio. Ensuring we uphold our global reputation as the industry leaders in effective and innovative packaging design, whilst also putting our own stamp on things nationally and continue to build on our success at home in Ireland. Show less



RRD Creative

• Dublin

• Creative Director

  • Apr 2014 - Apr 2016

  As Creative Director I am responsible for the creative output of RRD Creative, with oversight of the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team, all in fulfillment of our brand promise to our clients, including:•Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of RRD Creative •Ensuring that our creative product remains leading edge and ahead of our competition •Ensuring that our high quality of creative and production is upheld, maintaining consistently high standards for yourself and others on the team •Delivering strategic communication solutions that help our clients attain their marketing and communications objectives •Writing and presenting cohesive and persuasive rationales for campaign approaches •Leading the unified process of marketing/concept/design and post-production execution / Leading the unified process of marketing/concept/design and interactive/web/video/motion graphics •Managing the evolution of the agency’s technology needs and marketing technology and digital marketing capabilities. •Work collaboratively with partners, participate in company strategizing, and make recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plans •Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development. •Study the creative marketplace, assessing where RRD Creative’s work stands against competitors’, as well as our clients’ competitors’ creative work. •Contribute to the strategic and creative development of the agency’s marketing and branding efforts for new business development Show less



RR Donnelley

• United States
• Advertising Services
• 700 & Above Employee

• Senior Graphic Designer

  • Nov 2012 - Apr 2014

  I am responsible for the creative output; managing the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the quality of client projects/outputs, and the operational readiness of the creative team. Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the client's strategic goals and brand. Ensuring that the creative function operates in an efficient, professional manner . Ensuring that the high quality of creative and production is upheld, maintaining consistently high standards for myself and others on the team . Delivering strategic communication solutions that help the clients attain their marketing and communications objectives . Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic concepts, voice, messages and rationales . Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the client service teams . Lead the unified creative management process in order to execute on client projects . Presenting cohesive and persuasive rationales for campaign approaches . Work collaboratively with senior staff members, participate in company strategizing, and make recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plans. Understand our clients' strategic goals and brand; analyze the creative team, environment, processes, technologies, etc., to determine areas needing improvement; and build and direct a creative function aligned with and supportive of those goals. Set expectations and standards (build a culture) for creative team attitude, behaviour, teamwork and lead accordingly. Show less



Design House Cuisine de france

• Graphic Designer

  • Jun 2008 - Oct 2012



Cuisine de France

• Food and Beverage Services
• 100 - 200 Employee

• Graphic designer

  • 2004 - 2008

• Graphic designer

  • 2004 - 2008