Experience

Windsor Leadership

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing & Business Development Director

  • Dec 2021 - Present

• Head of Marketing & Business Development

  • Jul 2020 - Dec 2021

  Ownership for the overall Sales and Marketing strategy, Establishing exciting new partnerships and sponsorship agreements, Leading the strategic direction for new product development, Driving brand awareness through engaging campaigns, social media, website and programme and event communication,



Merlin Entertainments

• United Kingdom
• Entertainment
• 700 & Above Employee

• Head of Commercial Marketing

  • May 2015 - Jan 2020

  Ownership for delivering sponsorship, brand partnerships, promotions, supplier collaborations, Shortbreaks, Resort hotels, Education, Groups Sales and VIP channels at LEGOLAND Windsor Resort. Leading and developing a team of Senior Commercial Managers and Executives to achieve outstanding results.

• Head Of Sales

  • Sep 2014 - May 2015

  Responsibility for the delivery of the sales strategy for the short breaks programme , revenue and pricing, conference & events, schools, VIP experiences and establishing strong sponsorship partners. Leading and developing a team of two Managers and two Executives.

• Resort Corporate Sales Manager

  • Aug 2013 - Sep 2014

  Responsible for delivering the Resort conference and evemts strategy, developing new exciting products within the coporate and VIP arena and establishing new sponosrship business for both Park and Hotel business.

• Senior Trade Account Manager

  • Sep 2011 - Aug 2013

  Management of key trade accounts across the Merlin portfolio, LEGOLAND WIndsor Resort, Thorpe Park and Chessington World of Adventures Resort, Driving revenue and admissions targets in conjunction with the Trade Marketing and Brand Managment teams,



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• Business Unit Head

  • Jul 2007 - Dec 2008

  Ownership for the delivery of the Old El Paso business for Sainsburys & Morrisons. Ownership for the delivery of the Old El Paso business for Sainsburys & Morrisons.



Twinings

• United Kingdom
• Food and Beverage Services
• 400 - 500 Employee

• Business Unit Controller

  • Nov 2006 - Jul 2007

  Management of the Tesco business, working closely with the Tesco buying team, supply chain and merchandising / categoiry management leads of the Twinings tea portfolio.

• Maternity leave

  • Mar 2006 - Nov 2006

• Business Unit Controller

  • Sep 2003 - Feb 2006

  Responsiblility for delivering budget revenue and category partnership plans for Sainsburys, Waitrose and Boots. National Account Executive direct report.

• Senior National Account Manager

  • Feb 2002 - Sep 2003

  In-homes Sales team with responsibility for delivering the core speciality tea and infusions range into Asda, Waitrose, Booker & Costco. National Account Executive direct report.



United Biscuits

• United Kingdom
• Food Production
• 700 & Above Employee

• Senior Business Account Manager

  • Feb 2001 - Jan 2002

  Ownership for selling the KP crisps and snacks portfolio of brands into Somerfield and Kwiksave. Business Development Executive direct report. Ownership for selling the KP crisps and snacks portfolio of brands into Somerfield and Kwiksave. Business Development Executive direct report.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Senior National Account Manager

  • Sep 2000 - Feb 2001

  Responsibility for selling the Buitoni dry pasta range, Rowntrees Jelly, Gales Honey and Sunpat Peanut Butter brands into Sainsbury's.

• National Account Manager

  • Aug 1998 - Sep 2000

  Responsible for selling the Cross & Blackwell portfolio and own label products into Morrisons, Waitrose, Co-op & Iceland.

• Assistant National Accounts

  • Oct 1997 - Aug 1998

  Responsible for supporting the National Accounts team with selling in the Nescafe coffee range to the discount trade, Netto, Lidl & Aldi.



Cadbury Trebor Bassett

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Regional Territory Manager

  • Apr 1997 - Sep 1997

  Responsible for selling, developing and implementing the Trebor confectionary range across the South West region. Calling on CTNs and forecourts to drive regional distribution. Responsible for selling, developing and implementing the Trebor confectionary range across the South West region. Calling on CTNs and forecourts to drive regional distribution.



IDG COMMUNICATIONS LTD.

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Client Executive

  • Sep 1996 - Apr 1997

  Supported the Editoiral and Sales team with planning strategies to increase sales and implement new marketing campaigns. Supported the Editoiral and Sales team with planning strategies to increase sales and implement new marketing campaigns.