Claire Malicet
Responsable Digital Marketing at mediatonic SA- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Professional working proficiency
Topline Score
Bio
Credentials
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DoubleClick Search
DoubleClickJun, 2014- Nov, 2024 -
Yahoo / Bing Accreditation
YahooMay, 2014- Nov, 2024 -
Kenshoo
KenshooMar, 2013- Nov, 2024 -
Marin Software
Marin SoftwareJan, 2012- Nov, 2024 -
Google Partners
GoogleMar, 2013- Nov, 2024
Experience
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mediatonic SA
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Switzerland
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Advertising Services
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1 - 100 Employee
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Responsable Digital Marketing
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Apr 2015 - Present
Missions : - Develop global concepts of online marketing mainly oriented "Performance", and in parallel activate online or offline advertising activities of type "Branding". - Advise and guide clients about the options in marketing and web marketing - Implement, monitor and evaluate online marketing activities - For existing customers, sustain current account managers in the development of the digital component - For new customers, follow up and coordination with the agency's departments Clients : Sunrise, Groupe Mutuel, Swissquote, Honda Moto, Loterie Romande, Search.ch, etc...
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Neo Media World France
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France
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Advertising Services
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1 - 100 Employee
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SEM, Social & Perf Team Leader
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Feb 2013 - Mar 2015
Missions :- Department SEA / SEO / Social / Perf (Affiliation, RTB, ...)- Day-to-day management of the accounts including oversight of buy recommendations, execution details, budgets/accounting- Develops analysis that leads to optimization recommendations- Works with senior management to develop strategies and recommendations for media plans- Management of Account Executive and training Interns- Develops SEM Neo toolsClients : HSBC, Nestlé Infant Nutrition, Sage / Ciel by Sage, Centre européen de Formation, Neopost, Abridéal, Alcatel One Touch.....
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Senior Consultant in Search & Performance
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Nov 2010 - Jan 2013
Missions :- Department SEA / SEO Development- Providing the best strategy & managing multi digital channel campaigns on multi market: Paid Search, Affiliate programs, Lead acquisition, Comparators & Facebook ads.- International SEM project management: SEM Lead for the process implementation, global reporting & cross fertilization optimization- Customer relationship management, reporting and recommending optimizations on SEM campaigns, affiliate programs, Lead acquisition, with a strong ROI focus- Managing SEO technical and editorial team- Training & managing Junior executivesClients: HSBC, Nestlé Infant Nutrition (Nestle Baby Guigoz, BabyNes), Cisco, Marks & Spencer, Gefco, Homebox, Francine, Abridéal or Tourist Office Belgium.
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HAVAS DIGITAL
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Spain
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Advertising Services
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1 - 100 Employee
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Account Executive Search & Performance
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May 2008 - Nov 2010
Groupe Havas Media, Digital Department Missions : - Managing multi digital channel advertisers campaigns: Paid Search, Affiliates & Comparators. - Implementation of Paid Search campaigns (audit and analysis website, semantics, proposed a universe of relevant keywords, writing headlines, choice of destination urls ...). - Managing campaigns and relationship management with supports and search engines. - Reporting and recommending optimizations on SEM campaigns, affiliation, purchase lead, with a strong focus ROIste: Work on Search Engines Quality Score Clients : Peugeot (Groupe PSA), Auchan (Groupe Mulliez), Auchan Drive (Groupe Mulliez), Voyages Auchan (Groupe Mulliez), Candia (Groupe Sodial), Finaref, Renault Rent, Nocibé)
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MPG
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United States
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Advertising Services
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500 - 600 Employee
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Assistant Press Consultant
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Nov 2007 - Mar 2008
Missions: - Analysis of the media landscape - Studies on families press (female, male, news, ...) Missions: - Analysis of the media landscape - Studies on families press (female, male, news, ...)
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Assistant PR
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Jan 2007 - Apr 2007
Missions: - Creating a folder sponsorship - Delivery of record sponsorship from organizations supporting artistic creation (SACEM Theatre east of Paris, Théâtre du Rond Point ...) and private companies (Axa, Total ...) - Meeting with actors, casting assistance - Organization of the reading public Missions: - Creating a folder sponsorship - Delivery of record sponsorship from organizations supporting artistic creation (SACEM Theatre east of Paris, Théâtre du Rond Point ...) and private companies (Axa, Total ...) - Meeting with actors, casting assistance - Organization of the reading public
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Ministère de la Justice
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France
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Government Administration
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700 & Above Employee
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Assistant PR Consultant
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Oct 2006 - Nov 2006
Internship on Communication Department of the Ministry of Justice (2 months) Assistant to the Head of Communications Networks Internals Scicom Missions: - Writing reports "Day of Justice" as articles Intranet - Completion of a report and interviews. Internship on Communication Department of the Ministry of Justice (2 months) Assistant to the Head of Communications Networks Internals Scicom Missions: - Writing reports "Day of Justice" as articles Intranet - Completion of a report and interviews.
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Agence Beau Fixe
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Paris
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Assistant PR Consultant
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Apr 2006 - Sep 2006
Beau Fixe, PR Agency Missions : - Organization of press conferences - Distribution of press releases and product tests with journalists - Managing media files (updated contacts) - Monitoring press after sending press releases Clients : Gaba, Intermarché, Leapfrog, Chambre Syndicale de la Confiserie, Lustucru Beau Fixe, PR Agency Missions : - Organization of press conferences - Distribution of press releases and product tests with journalists - Managing media files (updated contacts) - Monitoring press after sending press releases Clients : Gaba, Intermarché, Leapfrog, Chambre Syndicale de la Confiserie, Lustucru
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Education
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2005 - 2006
ISCOM
MCM, Marketing et Communication Management -
2000 - 2004
Université Paul Cézanne (Aix-Marseille III)
Master, Law
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