Claire MacKenzie

Marketing Manager at REWD Group
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Contact Information
us****@****om
(386) 825-5501
Location
Glasgow, Scotland, United Kingdom, UK
Languages
  • French -
  • Spanish -
Skills

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Bio

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Credentials

  • Facebook Certified Digital Marketing Associate
    Facebook
    Sep, 2020
    - Oct, 2024
  • Google Ads Display Certification
    Skillshop
    Sep, 2020
    - Oct, 2024
  • Google Ads Measurement Certification
    Skillshop
    Sep, 2020
    - Oct, 2024
  • Google Ads Video Certification
    Skillshop
    Sep, 2020
    - Oct, 2024
  • Google Analytics Individual Qualification
    Skillshop
    Sep, 2020
    - Oct, 2024
  • Google Ads Display Certification
    Skillshop
    Aug, 2020
    - Oct, 2024

Experience

  • REWD Group
    • United Kingdom
    • Real Estate
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2022 - Present

      Established and optimized Google PPC campaigns Created and maintained social media advertising campaigns and calendars Updated websites and created SEO-optimized landing pages Established and optimized Google PPC campaigns Created and maintained social media advertising campaigns and calendars Updated websites and created SEO-optimized landing pages

  • ATS Traffic
    • Canada
    • Construction
    • 100 - 200 Employee
    • Digital Marketing Specialist
      • Nov 2020 - May 2022

      Established, monitored, and reported on social media, PPC, and email campaigns Analyzed and reported on web activity using Google Analytics and Meta Business Suite Built, launched, automated, and maintained B2B e-commerce store with over 12,000 products Created collateral including print ads, infographics, social media posts, catalogs, and more Established, monitored, and reported on social media, PPC, and email campaigns Analyzed and reported on web activity using Google Analytics and Meta Business Suite Built, launched, automated, and maintained B2B e-commerce store with over 12,000 products Created collateral including print ads, infographics, social media posts, catalogs, and more

  • Alberta College of Massage Therapy
    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing & Communications Manager
      • Apr 2018 - Sep 2020

      Built, tracked, and reported on PPC, social media, and email campaigns for 3 programs across 11 campuses Completed major website updates for new program launches, new campuses, and re-built website to responsive version Managed all web content: graphic creation, writing SEO-optimized copy, building custom landing pages Automated enrolment processes to minimize administrative backlog, and automated the creation of student ID cards, diplomas, and transcripts Managed all communications to potential students, current students, faculty, and staff Created all branded promotional material for all colleges (brochures, cards, displays, letters...) Show less

  • Edmonton Sport and Social Club
    • Canada
    • Spectator Sports
    • Special Event Coordinator
      • Apr 2016 - Apr 2018

      Coordinated and ran more than 36 successful tournaments and parties per year Created promotional campaigns to increase tournament and league registrations Managed social media accounts to increase player engagement and participation Contributed to major Club projects: website updates, new databases, and tournament improvements Coordinated and ran more than 36 successful tournaments and parties per year Created promotional campaigns to increase tournament and league registrations Managed social media accounts to increase player engagement and participation Contributed to major Club projects: website updates, new databases, and tournament improvements

  • University of Alberta
    • Canada
    • Higher Education
    • 1 - 100 Employee
    • Administrative Assistant
      • Aug 2015 - Aug 2016

      Assisted with planning and running an international bioeconomy conference with 300 attendees Coordinated calendar, meetings, and travel for BCN director and his students Worked as frontline staff assisting guests and answering calls and emails Assisted with planning and running an international bioeconomy conference with 300 attendees Coordinated calendar, meetings, and travel for BCN director and his students Worked as frontline staff assisting guests and answering calls and emails

  • Grow Calgary
    • Canada
    • Farming
    • 1 - 100 Employee
    • Farm Manager
      • Jun 2015 - Aug 2015

      Coordinating volunteer groups, social media and blogging, and creating a document outlining policies and procedures for new volunteers and managers. Coordinating volunteer groups, social media and blogging, and creating a document outlining policies and procedures for new volunteers and managers.

  • NAL Resources
    • Canada
    • Oil and Gas
    • 1 - 100 Employee
    • Marketing Co-op Student
      • Sep 2014 - Dec 2014

      Consolidated data into efficient spreadsheets which were capable of pulling the required data automatically each month Established marketing resource database Consolidated data into efficient spreadsheets which were capable of pulling the required data automatically each month Established marketing resource database

    • Residence Tour Coordinator
      • Sep 2013 - May 2014

      Answering questions from potential residents, coordinating tours of U of A residences, helping coordinate events such as Open House and Welcome Week

    • Event staff
      • Sep 2011 - May 2014

      Game day hosting, everything from security to ticket sales.

  • PWGSC
    • South Africa
    • Construction
    • 1 - 100 Employee
    • Program assistant
      • Jan 2013 - Sep 2013

      Creating a marketing plan to help identify and capture small and medium enterprises looking to sell to the government of Canada. Creating a marketing plan to help identify and capture small and medium enterprises looking to sell to the government of Canada.

  • Student Works Painting
    • Marketer
      • May 2012 - Jul 2012

      Client recruitment via Cold Calling and Mailouts Client recruitment via Cold Calling and Mailouts

  • Alberta Health Services
    • Canada
    • Hospitals and Health Care
    • 700 & Above Employee
    • Secretary
      • May 2011 - Aug 2011

      Secretary at the Alberta Hip and Knee Clinic Secretary at the Alberta Hip and Knee Clinic

Education

  • University of Alberta
    Bachelor of Commerce (B.Com.), Marketing
    2010 - 2015
  • NAIT (Northern Alberta Institute of Technology)
    Certificate, Web Design
    2019 - 2021
  • NAIT (Northern Alberta Institute of Technology)
    Certificate, Visual Design
    2017 - 2018
  • NAIT (Northern Alberta Institute of Technology)
    Certificate, Digital Publishing
    2017 - 2018
  • Mount Royal University
    Certificate, Event Management
    2015 - 2017
  • Queen's University Belfast
    Bachelor of Commerce (B.Com.), International Exchange
    2015 - 2015
  • University of Exeter
    Certificate, International management
    2012 - 2012

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