Experience

Trout River Industries

• Canada
• Truck Transportation
• 1 - 100 Employee

• Marketing

  • Sep 2021 - Present



Confidential

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Feb 2021 - Aug 2021



Messe Frankfurt GmbH

• Germany
• Events Services
• 500 - 600 Employee

• Marketing Manager

  • Sep 2016 - Feb 2021

  • Plan campaign elements & marketing collateral including acquisition and retention campaigns• Gain market knowledge through ways such as meeting exhibitors, key stakeholders, and visitors.• Measuring performance and effectiveness of messages and channels to obtain insights for improved campaigns• Develop and implement a 'Drop Schedule' covering all planned visitor marketing activities and collateral with their respective timelines and costs• Budget allocation & management.• Visitor audience profiling and study of their media consumption behavior.• Developing content, tailored messages and value propositions• Media selection and management and identification of new media channels relevant to target audience including but not limited to online/digital, print and others, negotiating barters and purchase, analysis & evaluation/measuring effectiveness• Website updates• Review, approve and help plan social media content• Stakeholder management of all personnel that are engaged with the project or task.• Vendor management through briefing, cost negotiation, supervision and timely delivery of requirements.



Qbara Restaurant, Lounge & Bar

• Assistant Marketing Manager

  • Nov 2014 - Aug 2016

  • Assist with developing the sales & marketing strategy objectives and actions • Assist with the production of marketing materials and literature. • Provide support with the planning & execution of marketing events such as media dinners & parties. • Website management • Vendor management such as PR Agency, photography, print and production • Preparing monthly reports for the management team • Managed corporate, private and DMC events. Events ranged from intimate dinners for 15 guests and above to sit down dinners of 350 people or cocktail functions of 600.



Nay Restaurant & Lounge

• Marketing Manager

  • Dec 2013 - Nov 2014

  • Plan marketing and branding objectives. • Expand product solutions and offerings. • Prepare marketing strategies. • Prepare and adhere to budgets. • Oversee creation and delivery of press releases, advertisements, and other marketing materials. • Prepare social media strategy across relevant platforms. • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization. • Develop an annual marketing plan. • Manage all aspects of print production and distribution. • Achieve frequent, timely and positive media coverage across all available media. • Proactively establish and maintain effective working team relationships with all support departments. • Ensure correct policy and brand standards are followed.



At.mosphere Burj Khalifa

• Hospitality
• 1 - 100 Employee

• Marketing & Communciations Coordinator

  • Nov 2012 - Nov 2013

  • Prepare and compile the Marketing Plan• Prepare the annual budget and monthly forecast of expenses and maintain a tracking system of the expenses• Prepare regular departmental reports • Coordinate marketing participation with press trips and FAM trips and handle site visits • Gather and co-ordinates information to facilitate the creation of newsletters, promotions and press releases • Support tactical marketing initiatives and partnerships • Ensure the correct policy and brand standards are followed • Contribute to advertising plan, media buying, copy, photography, layout and creative to ensure a consistent message• Act as brand guardian and uphold the integrity of the brand at all times • Support new marketing partnerships, sponsorship, and barter opportunities• Executer of the yearly marketing calendar



Al Manzil & Qamardeen Hotel, EMAAR Hospitality

• Guest Relations & F&B Marketing Coordiantor

  • Nov 2010 - Nov 2012

  • Relationship management – including sport /women’s/ country specific associations • Social media reporting • Loyalty Card – project managed from the concept, creation, implementation and staff training • Assist Marketing department with the creation of F&B collateral • Management of partnership discounts • Management of promotional media listings • Management of restaurant website • Brand Management for outlets • Administration • Function/ event management for outlets • Strategizing, brainstorming and concept creation with F&B and Marketing team