Experience

Leap.ai

• United Kingdom
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Feb 2017 - Present

  • Plan and execute marketing activities and events to increase web traffic and user base • Conduct GA analysis to measure and improve internal funnel performance and conversions • Develop social media content and topic selection for company blog, Facebook, Twitter and LinkedIn • Plan and execute marketing activities and events to increase web traffic and user base • Conduct GA analysis to measure and improve internal funnel performance and conversions • Develop social media content and topic selection for company blog, Facebook, Twitter and LinkedIn



BitTiger

• United States
• E-Learning Providers
• 1 - 100 Employee

• Column Writer

  • Sep 2016 - Feb 2017

  • Published original news and insights on the IT industry as a featured top writer attracting thousands of new users to the BitTiger online learning platform • Consulted on content marketing strategy providing direction for BitTiger’s in-house writing team on topic selection and writing style • Published original news and insights on the IT industry as a featured top writer attracting thousands of new users to the BitTiger online learning platform • Consulted on content marketing strategy providing direction for BitTiger’s in-house writing team on topic selection and writing style



WE Career Inc.

• United States
• Human Resources Services
• 1 - 100 Employee

• Marketing Manager

  • Sep 2016 - Dec 2016

  • Designed a content distribution strategy based on research of the effectiveness of competitors’ channels • Managed a team of seven content writers and channel marketers to execute on the plan, increasing official site DAU by 35% and Social Media followers by 15% in 1 month • Conducted A/B tests of different content marketing strategies to determine what topics were most effective at attracting new users, increased average readership of social media articles by 40% • Established relationships with press and influencers for seasonal event launches and campaign pitches Show less



MOVEHA

• Spain
• Real Estate

• Marketing Intern

  • Mar 2016 - Aug 2016

  • Conducted research on the house renting industry, covering market size, growth trends, user demographics and user behavior to determine the feasibility of entering future potential markets • Managed Moheva’s social media accounts including Facebook and Twitter, posting content daily to attract new users • Conducted research on the house renting industry, covering market size, growth trends, user demographics and user behavior to determine the feasibility of entering future potential markets • Managed Moheva’s social media accounts including Facebook and Twitter, posting content daily to attract new users



Alcatel-Lucent

• Telecommunications
• 1 - 100 Employee

• Marketing Intern

  • Sep 2014 - Nov 2014

  • Performed data mining and tracked competitors’ campaigns on different platforms • Edited and clipped daily newsletter for more than 10k co-workers • Performed data mining and tracked competitors’ campaigns on different platforms • Edited and clipped daily newsletter for more than 10k co-workers



Junior Achievement China

• China
• Non-profit Organizations
• 1 - 100 Employee

• Ambassador

  • Mar 2012 - Jun 2013

  • Initiated and organized JA’s 10th anniversary, Johnson & Johnson Workshop, Career Go Courses, and Marykay Leadership Forum, winning the Best JA Campus Team Award among 23 teams • Initiated and organized JA’s 10th anniversary, Johnson & Johnson Workshop, Career Go Courses, and Marykay Leadership Forum, winning the Best JA Campus Team Award among 23 teams