Experience

Huaxia Dun & Bradstreet China

• Information Services
• 1 - 100 Employee

• Senior Marketing Specialist

  • Jan 2018 - Present

  Work as the marketing BP of 3 main product lines (Compliance Management, Credit Risk Management and Supply Management) for 3 years. Responsible for all the product promotion and sales support work, including:- Product Marketing: · Produce all the sales tools and marketing collaterals for new product (PPT, brochure, communication letter, product video, use case, etc.) · New product GTM: 1) online promotion through owned and paid media, including wechat, linkedin, website. 2) email campaign 3) product launch event 4) webinar- Marketing Promotion for leads acquisition & conversion and brand exposure: · Online leads generation through multiple channels including: SEM, Linkedin posts and Sponsor AD, social media posts and campaigns, email campaigns, etc. · Sponsor and self-organize offline events with a set of online plus offline promotions (integrated marketing) · Develop marketing partnership with associations, organizations and KOLs to co-organize events and generate content- Content Marketing · Generate and collect content to build content pool in order to serve online promotion and leads nurturing purpose · Produce 3 kinds of monthly publications (one of which is created by myself towards compliance professionals and last for 2 years so far) · Event marketing campaign on WeChat for followers acquisition and branding- Others: · Marketing Intelligence: monitor market trends and competitor news · Customer profiling analysis with software like Tableau Show less

• Marketing Specialist

  • Jun 2015 - Dec 2017

• Marketing Assistant

  • Jul 2011 - May 2015

• Business Analyst

  • Jul 2010 - Jun 2011