Claire Ledesma
Brand Strategy Manager at Houseplant- Claim this Profile
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Spanish -
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Bio
Experience
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Houseplant
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United States
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Manufacturing
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1 - 100 Employee
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Brand Strategy Manager
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Dec 2022 - Present
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Project Manager
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Mar 2021 - Jan 2023
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Associate Project Manager
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Mar 2020 - Mar 2021
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SLAACK Productions
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United States
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Events Services
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1 - 100 Employee
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Lead Producer
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Nov 2019 - Mar 2020
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Event Production + Design
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Sep 2019 - Nov 2019
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FIGS
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United States
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Retail Apparel and Fashion
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200 - 300 Employee
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Customer Success Manager
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Oct 2018 - Jun 2019
*Responsible for full customer lifecycle of B2B leads from qualifying to close plus retention*Help define operational procedures, processes, policies, and standards that support the success of client on-boarding and fulfillment *Project manage marketing, operations, and production team on product rollouts, marketing initiatives, and purchase order fulfillment *Serve as department lead and collaborate with Product Design team to integrate customer feedback into garment designs*Advocate and improve customer experience based on gross feedback including UX and product management*Maintain in-depth knowledge of medical apparel market and provide competitive analysis to customer base
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Kargo
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United States
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Advertising Services
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300 - 400 Employee
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Sr. Manager, Client Services
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Feb 2017 - Apr 2018
* Focus: Auto(Gen Market + Multicultural), Entertainment (Streaming), Tech, Alcohol/Spirits
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Account Manager
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Feb 2015 - Feb 2017
* Focus: Retail, Entertainment (Studio + Broadcast), Auto
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Discovery Inc
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United States
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Entertainment
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700 & Above Employee
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Digital Sales Planner
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Oct 2013 - Jan 2015
* Built media plans and sponsorship packages to help monetize all Discovery Networks’ desktop, tablet, and mobile inventory* Stewarded campaigns on a weekly basis; optimized and shifted inventory as needed to achieve full delivery and maximize revenue
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Television Sales Planner
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Apr 2013 - Oct 2013
* Created media plans and collaborated with sales team to meet client’s target audience and day part mix* Managed quarterly revenue through weekly stewardship analysis to ensure delivery
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Television Sales Assistant
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Feb 2011 - Apr 2013
* Managed television commercial inventory across Discovery Networks including TLC, Discovery Channel, Science Channel + more* Collaborated with Sales Planners, Marketing, Commercial Operations and Client to ensure commercials and campaigns ran accurately* Worked with various Chicago agencies across all verticals - CPG, Home Improvement, Retail, + more
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Red Frog Events
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United States
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Events Services
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1 - 100 Employee
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Event Coordinator
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Sep 2010 - Jan 2011
* Coordinated logistics and executed day-of operations for multiple adventure races including Warrior Dash (15K+ participants) and Great Urban Races National Championship* Lead negotiations for a sizable national contract for on-site power supply for 2012 race season * Coordinated logistics and executed day-of operations for multiple adventure races including Warrior Dash (15K+ participants) and Great Urban Races National Championship* Lead negotiations for a sizable national contract for on-site power supply for 2012 race season
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Loyola University Chicago
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United States
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Higher Education
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700 & Above Employee
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Administrative Graduate Assistant, Office of First-Year Experience, Discover Loyola
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Apr 2009 - Aug 2010
* Assisted in coordination and execution of six two-day new student and six one-day transfer student orientations with 2,300 students per session* Planned and led fun out-of-office activity day for 50 student leaders to encourage cohesiveness and camaraderie* Daily supervision, training and enrichment of 12 student orientation leaders * Assisted in coordination and execution of six two-day new student and six one-day transfer student orientations with 2,300 students per session* Planned and led fun out-of-office activity day for 50 student leaders to encourage cohesiveness and camaraderie* Daily supervision, training and enrichment of 12 student orientation leaders
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Intern
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Dec 2009 - May 2010
* Assisted in preparation and execution of educational conference for 2,600 high school students* Revised and enhanced text and graphics for 42-page booklet to be distributed to over 2,600 high school students* Recruited, scheduled and maintained communication with team of 22 workshop moderators * Assisted in preparation and execution of educational conference for 2,600 high school students* Revised and enhanced text and graphics for 42-page booklet to be distributed to over 2,600 high school students* Recruited, scheduled and maintained communication with team of 22 workshop moderators
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Education
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Loyola University Chicago
Bachelor of Arts, Spanish + International Studies -
Universidad Nacional de Costa Rica
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Westside High School